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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: January, 2021
Jan 25, 2021

Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors?

Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation.

On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!)

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Peter scored a coveted big name client by delivering massive value.
  • Why coaches, consultants, service providers and anyone who uses a website to make sales needs a strong marketing message.
  • The simple truth of what actually makes a prospective buyer take action from your website (instead of just clicking away.)
  • I ask Peter how important website design REALLY is (and how to avoid investing $10,000 on a non-functional website.)
  • One factor you must include on your website if you want to significantly generate leads and increase sales.
  • Peter’s guest writing hack that drives traffic to his website (and how you can replicate this same strategy!

 

About The Guest

Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.

Jan 18, 2021

If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe.

But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community.

On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How online business owners can leverage technology to create meaningful connections with their community.
  • The single biggest mistake business owners make when they start to implement or experiment with new technology and software for client programs.
  • The difference between digital experience and digital presence (and why it's a critical distinction to your brand positioning.)
  • The key factors  business owners need to look for as they consider introducing new technology.

 

About The Guest

Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Resources Mentioned in This Episode:

Jan 11, 2021

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world.

Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world?

On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now.

Be sure to join the Amplify Your Authority Group to tap into more resources.

 

Key Takeaways

  • What hype is -- and what it's not -- and how this word has gotten a bad rap unnecessarily in the marketing world.
  • Why entrepreneurs should include hype marketing elements in their marketing efforts.
  • The surprising skill that rap artists and Martin Luther King had in common.
  • A simple formula to hype yourself up in an ethical way.
  • Michael’s philosophy behind “make war, not love.”
  • The value of connecting with people.

 

About The Guest

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

 

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.

 

 

 

Resources Mentioned in This Episode:

Jan 4, 2021

When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly.

Listen in on Amplify Your Success Podcast episode 212 as I share how to use these six building blocks of influence to boost up your visibility and gain much needed traction this year.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • What an Influential Brand is and how it elevates you out of “invisibility”
  • Why 2021 is THE YEAR to capitalize on your business superpowers.
  • How to use your signature offering to position your authority (and develop repeatable profits!)
  • Two ideas on how to take the lead with authority platforms (and it’s a game changer for lead generation!)
  • How to use stories, case studies and formulas to establish your brand’s influence
  • My #1 “bold move” to catapult your influence to new levels.
  • The key that consistently successful influential brands use (and it's so simple you can use it now too.)

 

Resources Mentioned in This Episode:

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