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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: July, 2021
Jul 26, 2021

When you’ve got way more great opportunities than you have time, you might start experiencing a bit of overwhelm. It's a high-class problem to have as an entrepreneur, right? The key is to find the right balance between saying yes to new business or exciting projects and having time to move your goals forward.

If you experience FOMO (Fear Of Missing Out), Bright Shiny Objects or have a bad case of Superhero Syndrome, you might be taking on too much and it is distracting you from other priorities. When you feel overwhelmed, you can't keep up with all of the commitments, balls start dropping and quality tanks, and that’s not good for business.

This is the time when you need an Opportunity Filter (a simple set of questions to help you evaluate what to say YES to and what to say NO to.)

I know it's tempting to want to say yes to all of it, but trust me on this one, it's not good for you or your business.

In Amplify Your Success Podcast episode 241, I share three questions to help you know what opportunities to act on.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • How to know a distraction from a great opportunity you can’t pass up.
  • What I learned when working for a Fortune 500 company that helps me avoid FOMO and pursue aligned opportunities
  • Three questions you must ask yourself BEFORE agreeing to a speaking opportunity or other type of visibility opportunity

 

Resources Mentioned in This Episode:

Jul 19, 2021

Feel like you can’t keep up with all of the social media posting? Can’t bear to add one more visibility channel to your routine? Wonder how the big names keep up with all of the commitments to keep their brand in front of ideal clients? Well, they don’t. Most of the big brand celebrity experts you see online practice a little visibility secret:

They aren’t everywhere, they are only where their clients are looking!

On Amplify Your Success Podcast episode 240, my guest David Newman, author and keynote speaker, joins me to talk about marketing an expert-based business so that it drives big profits and accelerates results.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • 3 surprising truths about marketing that will help you be more effective
  • 4 words you can use to replace “marketing” that will make it more fun!
  • When it comes to marketing and sales, David covers 4 common mistakes people make that keep them in financial struggle.
  • The ONE area of marketing you must master to be profitable as an expert-based business.
  • David and Melanie chat about some recent changes in marketing that are affecting online and offline businesses.
  • How the Expert Profit Formula works.
  • Why taking action trumps analyzing ideas and opportunities (so you get to results quicker.)

 

About The Guest

David Newman, CSP, is a member of the NSA Million Dollar Speakers Group. He is the host of The Speaking Show Podcast, author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise” (HarperCollins, 2020.) David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe.

 

Resources Mentioned in This Episode:

Jul 12, 2021

Publishing your own book is one of the top three ways to command attention as an authority. Just imagine walking the aisle of your local bookstore and THERE is your book on the shelves. Not to mention all of the readers whose lives are changed forever after reading it.

But if your book is stuck in your head or is half-finished because you got stuck then NO ONE is going to benefit. Especially you.

Jennie Nash has a very powerful system that will help you finally finish writing your book and she joins me on Amplify Your Success Podcast episode 239 to reveal her process to complete your book and get it out into the marketplace.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • What the top book writing roadblock is, preventing people from finishing their first draft.
  • Jennie talks about how to shape your book idea so that the words are easy to write.
  • The importance of why you are writing the book (and how that affects your inspiration and speed.)
  • How a writer can keep up their momentum once they’ve started (and it's not just about setting page goals!)
  • A secret strategy to get unstuck and start writing again.

 

About The Guest

Jennie Nash is the founder and CEO of Author Accelerator, a company on a mission to raise the bar on book coaching. Author Accelerator has trained more than 75 book coaches in both fiction and nonfiction through their book Coach Certification program. Jennie’s own book coaching clients have landed top New York agents and six-figure book deals with Big 5 houses such as Penguin, Scribner, Simon & Schuster, and Hachette. Jennie is the author of 9 books in 3 genres and is the creator of the Killer Book Proposal System.

 

Resources Mentioned in This Episode:

Jul 5, 2021

Have you ever stumbled onto someone’s website or social media presence and thought, “Wow, this is stunning! They’ve got something I want!”

That reaction is what Hanna Fitz calls a brand “It Factor” and the question is...do you have that kind of brand presence?

There’s an entire strategy that goes into creating a brand strategy and on Amplify Your Success Podcast episode 238, Hanna Fitz joins me to share how a great brand increases your relevance, amplifies your authority and helps you become the most logical choice against a sea of competition.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why an entrepreneur needs a brand to increase relevance.
  • The difference between an IT FACTOR and an everyday brand.
  • Hanna shares some of her favorite Luxury “It Factor” name brands.
  • 5 energies of a great brand
  • How your brand DNA can give you an aesthetic advantage
  • A really good reason to specialize to accelerate financial growth

 

About The Guest

HANNA FITZ is an international brand strategist and the founder of the Brand Atelier. She has consulted for luxury award-winning brands and celebrity clients globally and now helps legacy-driven coaches, consultations and service-based entrepreneurs elevate their authority, celebrity, income, and impact online with a world-class brand. She has been featured in global media like Huffington Post, Goalcast, ThriveGlobal, and WhereMilan. In August 2020, Anglia Ruskin University (UK) featured her as their Alumni of the Month.

 

Resources Mentioned in This Episode:

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