Info

Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
RSS Feed Subscribe in Apple Podcasts
Amplify Your Success
2021
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December


Categories

All Episodes
Archives
Categories
Now displaying: August, 2021
Aug 30, 2021

What if you could get inside your customer’s head and really figure out what they want from you and your company?

Sales is often a strategy of getting outside of your own perspective and seeing your offer through the eyes of your client -- and the best way to do that is by asking the right questions.

On Amplify Your Success Podcast episode 246, my guest Steve Hoffman joins me to share how he helps founders transform their companies through their deal-making and sales strategies. Tune in to hear what you can learn from a serial entrepreneur and venture capitalist who knows how to grow a successful business.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The type of business models that work best for a majority of entrepreneurs.
  • The single most important thing entrepreneurs can do now to transform their companies.
  • How you can get inside your customer's head to understand what they REALLY want from you.
  • Why pushing for "No" is a valuable strategy when trying to close a big deal.
  • The power of asking the right questions during the sales process.

 

About The Guest

Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. He’s also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

Hoffman was founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.

In Silicon Valley, Hoffman founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.

Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.

 

Resources Mentioned in This Episode:

Aug 23, 2021

There is a moment in our business growth where we have to shift out of the mindset of the entrepreneur who STARTED the business and into the mindset of the person who can achieve that next level of success.

Sometimes it's hard to recognize this growth step, and you’ll end up a bottleneck to your full potential. If you recognize any of these signs you are ready to move to your next level and scale up your business, you’ll want to tune in:

* You have lots of really great opportunities but not enough time to act on them

* Often, you get stuck in the weeds with problem solving

* You feel trapped at too low of an income level delivering services

* More often than not, you are frustrated by a team that can't keep up with you

* You find that you waste precious time on activities that drain you

It happens to ALL of us...but let's make sure it doesn't keep derailing you and your goals!

Listen in to Amplify Your Success Podcast episode 245 as I share some of my personal experiences and how I’ve helped hundreds of entrepreneurs break free of the six figure income trap.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • Why The CEO Factor will help you make better decisions to grow your business
  • How spending more time in your business superpower is a boss growth move
  • The problem with being in the weeds when you want to think strategically
  • What an “integrator” can do to help a creative or visionary grow with more ease
  • A powerful question that helps you decide what to delegate so you can grow
  • The significance of investing versus of spending money to have the business we want
  • Common thinking that makes the entrepreneur a bottleneck in growth

Resources Mentioned in This Episode:

Aug 16, 2021

If you truly want to scale your business then you’ll need to have passive income. But is it really possible to generate income without working more hours in your business? Passive income is something you hear about all the time, especially if you are in the coaching or online business industry.

To create a steady stream of income without selling more hours in your day, passive (or semi-passive) revenue can be created through group courses and digital programs.

On Amplify Your Success Podcast episode 244, my guest Lisa Johnson joins me to share how she created a seven figure online business by leveraging her time and talent.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The reality of passive income streams (and why you want “semi-passive” or leveraged offerings.)
  • What the CASsH System for making passive income is.
  • Why most people get the launching step wrong when growing their business (and what works the best right now.)
  • The importance of keeping clients happy to keep growing the passive income in your business.
  • What improvements Lisa gets super fired up about in the online business industry.

 

About The Guest

Lisa Johnson is a multi 7 figure business strategist specializing in helping entrepreneurs scale their businesses using passive and semi-passive income from memberships and courses.

After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking entertainment and now multiple 7 figure launches in her business. Her background in overcoming obstacles has helped mold her into a bold, straight-talking coach, who is never afraid to be an authentic and outspoken truth-teller.

She has spoken on the BBC’s Women’s Hour and is a Thrive Global Contributor. She has been featured in national newspapers and magazines including Psychologies, The Guardian, Forbes Magazine, and Fast Company. Lisa lives in Hertfordshire, UK with her husband and 9-year-old twin sons but coaches around the globe.

 

Resources Mentioned in This Episode:

Aug 9, 2021

Do you ever catch yourself saying yes to an opportunity or commitment only to later regret it? Maybe it is FOMO (fear of missing out), bright shiny object syndrome or maybe even people pleasing, but if you tend to say yes and later find yourself short on time and feeling resentful, chances are it's affecting your happiness.

On Amplify Your Success Podcast episode 243, my guest Becky Morrison, author of ‘The Happiness Recipe: A Powerful Guide to Living What Matters’, joins me to share her intriguing research around saying no more often (and how that can lead to experiencing more joy, emotional freedom and happiness!)

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Becky’s background created a deep, passionate drive to help people feel more comfortable with saying no.
  • The big fat lie about doing more and success.
  • The trick for entrepreneurs and business owners to know when to say no.
  • Fomo issues versus people pleasers - what’s really causing these kinds of self-sabotaging patterns.
  • What do you do when you feel guilty or stuck trying to say no.
  • The surprising link between saying no and experiencing more happiness.

 

About The Guest

Becky Morrison is a mom, wife and lawyer turned Happiness Coach. Her mission is to spread joy. She believes most people can live happier, easier lives if they get clear on what matters most to them and then develop a plan to do more of that and less of the rest. If she can help enable people to find clarity and happiness then everyone wins.

People and processes are at the heart of the work that she has done for the last 20+ years in corporations, law firms – as both a lawyer and administrator – and small businesses. Now she’s using that experience coupled with her own journey to help people supercharge their success and happiness by: finding clarity; taking the next steps in their career; overcoming overwhelm; going from idea to action; and, stepping into their authentic leadership presence.

Becky brings together all her learnings in her recently published book ‘The Happiness Recipe: A Powerful Guide to Living What Matters’.

Becky also comes from a basketball family – her husband is a basketball coach and both her kids play as well.

 

Resources Mentioned in This Episode:

Aug 2, 2021

You’ve probably heard the saying “if you aren’t growing then you are dying.” That holds true for businesses too. But not all business owners are able to grow their business, and often that boils down to key scalability factors.

So what makes someone a true business owner that can grow a business successfully?

On Amplify Your Success Podcast episode 242, my guest Bill Prater, Founder of Scaleology, joins me to share what really gets in the way of scalable business growth and how to avoid the common traps that cause a business to stall out.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • What a "true" business owner does that sets them apart from others
  • What your business revenue reveals about your scalability factors.
  • The two biggest barriers to scalable business growth
  • Why a business owner needs specific accountabilities to avoid entropy.
  • What KPIs are and how they help a business owner measure success.

 

About The Guest

Bill Prater is Founder & CEO of Business Mastery & the Creator of Scaleology. Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of.

He loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business.

He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth.

A typical client of his sees their company rising to a position of preeminence and is not satisfied with just “getting to the next level”.

 

Resources Mentioned in This Episode:

1