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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Sep 26, 2022

What if the hustle and grind you’ve been in to grow your business is actually doing more harm than good?

As entrepreneurs, we always have a long list of to-do’s that never ends so it can be very tempting to work long hours trying to get everything done. Not to mention the internal conflict and “mean inner message” that continually drives us to be and do more to keep up with your competition.

On Amplify Your Success Podcast episode 302, Jessica Butts joins me to flip the script on hustle culture to create a more peaceful (and sustainable) way to grow.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:40] Jessica shares how island life has helped her learn the value of slowing down.
  • [6:15] How trauma becomes fuel for “hustle harder” (and the huge cost that comes with that approach.)
  • [13:27] The all too common “shoulding” that plays into decision making and our ambition.
  • [17:14] Why it’s important to check in our definition of success, not just once, but over and over again.
  • [21:55] Jessica talks about the runaway train effect of running a business with multiple offerings.
  • [25:35] What’s your #1 priority? Why it’s important to decide what’s really important.
  • [34:49] Jessica talks about why she doesn’t look at the past with regrets.

 

About the Guest

Jessica is a psychotherapist, 3x author, Myers Briggs Expert, corporate trainer, and keynote speaker.

In Jessica's work over the past 20 years with personality type and human behavior she has found a way for women to balance their ambitious ways that keep them constantly "doing" with new ways to help them also "be".

She is practicing what she preaches and recently sold everything she owns and fulfilled a lifelong dream and moved to Maui to Heal her Hustle while also running her successful business. She is now on a mission to help other women learn how to Heal their Hustle.

 

Resources Mentioned in This Episode:

Sep 19, 2022

If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

 

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

  • [7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
  • [8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
  • [9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
  • [13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
  • [18:27] The 2 things you must have in your video to get people to watch them.
  • [22:06] Bob and Melanie discuss using video as part of your ad strategy.
  • [27:35] Trust building and the new age of video marketing versus influencer marketing.
  • [35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
  • [39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

 

Resources Mentioned in This Episode:

Sep 12, 2022

What’s one of the biggest myths that holds entrepreneurs back from scaling their business? Fearing the leap to a 7 figure business model.

Whether it’s a mistaken belief that it will be more work, or that you can’t possibly serve that many clients properly, or you dread the increased management requirements, many business owners keep themselves locked into a six figure business that ultimately is a lot more work to run.

On Amplify Your Success Podcast episode 300, I’m celebrating my 300th episode by re-airing a powerful conversation from #NextLevelInfluence with my co-host Sam Riley that might forever shift your perspective and give you a much needed incentive to make that next growth leap.

Tune in to hear our exciting announcement about Next Level Influence Podcast too!

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

  • [1:57] Celebrating making it to 300 episodes (and avoiding the dreaded ‘podfade’ epidemic
  • [4:17] Sam talks about the hustle and grind she felt stuck in from her first low six-figure business
  • [5:35] A helpful perspective shift, “It's easier to sell a $1k deal than a $100 deal” and how it applies to scaling from 5 - 6 or 6 - 7 figures..
  • [6:29] The biggest growth bottleneck that kicks in at 6 figures that affects an entrepreneur’s ability to scale into 7 figures easily.
  • [9:25] Melanie reviews the 3 pillars required to optimize your business for easier growth.
  • [12:20] Sam shares wisdom she learned as a teenager working at McDonald’s that is the fuel for her repeatable systems growth strategy.
  • [16:33] Melanie and Sam discuss where delegation goes wrong and the #1 limiting belief that keeps an entrepreneur from experiencing team-supported growth.
  • [19:46] Two mindsets required to scale from 6 to 7 figures without building a JOB for yourself.
  • [27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Sep 5, 2022

As entrepreneurs, there is a never-ending to-do list that can suck up every moment of the day. Excitement and enthusiasm to grow can quickly turn to resentment and overwhelm, as the tasks stack up and your free time disappears.

However, when we allow ourselves to get into a funk and feel stressed all the time, we activate a low vibration that can repel prosperity.

This may sound like crazy advice, but I want you to find ways to have more fun in your business, to activate a higher vibration of prosperity and abundance.

Money loves joy, and when you incorporate more fun into your day to day experiences, EVEN in your business, you’ll find prosperity follows.

On episode 299 of Amplify Your Success Podcast, I’ll share how I turned my “frustration” into fun energy in my own business – and how that brought immediately a big burst of cash flow.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [3:55] How many entrepreneurs end up building themselves a J.O.B. instead of a business that supports their lifestyle.
  • [6:02] What I discovered about money making blueprints - and the mistaken belief that we have to work harder all the time to get ahead financially.
  • [13:33] The role of dopamine and brain chemicals in our ability to have more fun.
  • [8:55] How having more fun makes you even more attractive to potential clients.
  • [11:47] An important shift from focusing on the “process” to focusing on the outcomes to have more joy in activities you don’t like doing.
  • [16:02] I cover 4 brain and habit repatterning areas that allow you to have more fun in your business.
  • [19:42] The $17 hamburger email that brought me $15,000.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

Resources Mentioned in This Episode:

Aug 29, 2022

What if you could reach one thousand potential clients and raise your authority in one day. That’s the power of a virtual event, when you know how to host them for maximum impact.

Virtual events can be anything from an online workshop to a summit, but knowing the best type of event for where you are in your business growth and who you want to reach are important factors.

On Amplify Your Success Podcast episode 298, Liam Austin joins me to share how they host online workshops to share expertise with their community – and how the virtual event removes many attendance barriers like travel costs and time away from the business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:42] Why virtual events are valuable for accessing expertise, no matter where you are in the world.
  • [7:34] The differences between an online workshop and an online summit – and when you should offer each type of experience for your community.
  • [11:15] Three super valuable ways an online workshop helps you fill your big ticket programs.
  • [15:58] What can get in the way of creating, filling and delivering a successful online workshop.
  • [24:46] The quick win method for leveraging online workshops.
  • [32:35] The life-altering decision Liam made that got him started with virtual events.
  • [34:49] Where Liam left over $50k in revenue on the table with one big mistake.

About the Guest

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.

 

Resources Mentioned in This Episode:

Aug 22, 2022

How do you monetize your unique superpower, especially when you can help create a massive transformation for others?

Creating a successful coaching program may be easier than you realized, but it may look very different than you imagined. Learning how to put all the puzzle pieces together and find a market for your offer is something that all coaches and course creators must do.

On Amplify Your Success Podcast episode 297, James Lam joins me to talk through the six foundational elements to create your first six figures as a coach and course creator.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [3:59] It's not just what you know, it's also what you don't know, to monetize.
  • [6:53] Why you shouldn’t create your program based on what others in your industry are offering.
  • [8:23] The 6 foundational steps to monetizing your superpower.
  • [13:33] James discusses the weight of expectations and how it can limit your success.
  • [18:09] Two common things that hold entrepreneurs back: doing the wrong things and not having the courage to level up.
  • [25:50] Why not trusting yourself can derail your bold goals.

 

About the Guest

James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada.

 

Resources Mentioned in This Episode:

Aug 15, 2022

Running your own business requires making a lot of decisions, not to mention having influence with your team, your clients, and your community. Having this kind of influence means it's important to be a person of character.

Having character means that a person behaves with respect, loyalty and integrity – which positively influences others. Character doesn’t just apply to business owners, but to anyone who mentors, coaches and leads others.

On Amplify Your Success Podcast episode 296, Basketball Coach Gary Waters joins me to discuss being a character coach and how this can have a positive impact on society.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  1. [1:52] What helps an entrepreneur build character so that they own their authority.
  2. [6:15] The importance of character in our society today.
  3. [10:07] How character in business shapes the know, like and trust factor.
  4. [13:38] Gary’s experience with the NCAA at the Final Four around character development.
  5. [16:48] Five values that drive character development.
  6. [20:16] Melanie and Coach Gary discuss examples of transforming team member performance with character coaching.
  7. [26:57] Gary’s experience training the police department around character and influence.

 

About the Guest

Coach Gary Waters earned his reputation building college basketball programs. He was the winningest coach in the history of Cleveland State University. During his time at the school, Coach Waters won 194 games and led the Vikings to six postseason appearances.

In 2009, Cleveland State made the NCAA Tournament and advanced to the second round after shocking Wake Forest. He rebuilt three programs -- Kent State (92-60, five years), Rutgers (79-75, five years) and CSU -- into winners. Coach Waters led Kent to its first NCAA Tournament appearance in 1999 and a second in 2001 before leaving for Rutgers.

The winner of numerous honors, he was 2008 Horizon League Coach of the Year; 2011 Horizon League Champions; inducted into The Ferris State University and Kent State Hall of Fame; and winner of the John Lotz Barnabas Award by the Fellowship of Christian Athletes for the 2009-10 season. Coach Waters was named a Master Coach by the Nations of Coaches in 2015 and served on the board of the National Association of Basketball Coaches.

Coach Waters is a Detroit native and graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978, and an M.A. in Educational Administration from Central Michigan in 1976. He currently resides in Tampa, Florida.

 

 

Resources Mentioned in This Episode:

Aug 8, 2022

When Imposter Syndrome, or imposter moments, kick in for an entrepreneur, they may convince themselves that they aren’t good enough to pursue their goal. Instead of finding a successful path, they throw on the brakes and let all their fears takeover.

Imposter Syndrome is often the real reason an expert doesn’t stand out from the crowd and experience more sales too.

I’m no stranger to the feeling of “not good enough” but instead of letting that head trash stall my goals, I’ve discovered how to reconnect to my confidence.

On episode 295 of Amplify Your Success Podcast, I’ll share what’s really going on when doubts creep in that derail your progress, and how some of the techniques in my Guest Expert System can help you regain your momentum.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:02] Melanie talks a bit about the Guest Expert System and how it helps you craft a compelling message that attracts clients which boosts your confidence.
  • [3:54] What imposter syndrome is for entrepreneurs.
  • [5:14] How comparing yourself to others can activate your doubts unnecessarily.
  • [10:27] What happened when a client started doubting her clarity and it caused her to feel stuck.
  • [13:47] Why uncovering the root of your Imposter Syndrome is invaluable to have a strategy to move through those moments of doubt.

Resources Mentioned in This Episode:

Aug 1, 2022

When you are ready to scale your business impact (and grow your income beyond the early six figures), you’ll be looking at leveraged offerings.

One very profitable and scalable offering is membership programs – access to knowledge, training, and coaching for a fee.

On Amplify Your Success Podcast episode 294, Lisa Princic joins me to discuss how to identify the best membership program to offer your community (and shares some current strategies she’s testing right with her offerings!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:00] What a membership program really is and how to simplify setting up for your business.
  • [6:43] The different types of membership programs that sell well right now.
  • [10:15] Features that make a member want to stay longer (this might surprise you!)
  • [13:25] Knowing where your membership fits into your other offerings (and why this is important to designing one that works well for your business.)
  • [17:46] The best way to price your membership program.
  • [20:39] Lisa shares some of what’s working right now when launching a membership program.
  • [26:35] The importance of positioning in your membership program’s long-term success.
  • [31:47] What Lisa discovered about niching down (and why she wished she would have done this much sooner.)

About the Guest

Lisa Princic is the owner of Scaling Deep. Over the last 12 years, she has helped hundreds of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

 

Resources Mentioned in This Episode:

Jul 25, 2022

Most business owners know they need to make a profit, pay taxes and protect their assets. But, there are hundreds of profit drains lurking in your day to day operations that could be plugged up – and that adds profit to your bottom line!

From your podcast equipment to how you title your assets to common misconceptions about the timing of protecting your IP, these small profit drains can add up fast!

On Amplify Your Success Podcast episode 293, I talk with Amy Rose Herrick, a small business profit building specialist, about small changes to make that will boost profits in your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:17] The profit black holes that negatively impact entrepreneurs.
  • [7:21] The 1% rule and how to use it to evaluate your financial profits.
  • [7:39] The Rule of 10 for property owners.
  • [11:54] How the multiplier effect plays out over the long term effect on your business investments.
  • [14:32] The best way to plan for unplannable business interruptions that could shut down earning capability.
  • [21:17] What the cost effective Trifecta approach is for domain trademarks and logo design.
  • [24:32] Amy discusses the best way to title your assets so you don’t waste time or money.
  • [27:02] What depreciating assets are and how to apply this to your podcast (Hint: you are probably doing this backwards, Amy says.)

 

About the Guest

Amy Rose Herrick, is “America’s Profit Building Specialist.” She trains Entrepreneurs, or their staff, worldwide, in as little as 15 minutes how to build bigger bottom lines, saving them time, and money. She is positively impacting generations of family’s wealth with her talents.

Amy also excels at helping US business owners structure the sale of appreciated assets to reduce capital gains taxes, or eliminate the capital gains taxes entirely.

On a more personal note, she is the author of several books with the most recent being the inspiring, faith building #1 Best Seller “Pack Faith First, Suitcases Second: A decade of miracles after 50”. She will be releasing 11 more books by the end of 2022.

 

Resources Mentioned in This Episode:

Jul 18, 2022

If you’ve got a really big vision of how you can make a positive impact in the world, you’ll need to have some new power tools in your business growth toolbox.

When you are a thought leader or change maker, you’ll be navigating new terrain, setting goals that feel way bigger than you feel capable of, making decisions without a lot of clarity and learning to trust others to help you grow.

Being a world-changer requires inner fundamentals that most entrepreneurs have not yet developed.

On Amplify Your Success Podcast episode 292, I talk with Spencer Snakard, an expert in helping women leaders become world-changers, about the 3 inner fundamentals required to make big transformation happen on the planet.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:59] What ontology is and how it drives doing versus being in humans.
  • [6:44] Spencer outlines the 3 fundamentals of world-changers who are actually making good money AND making a big impact.
  • [7:39] Why being out of alignment becomes a goal saboteur.
  • [13:30] Spencer explains alignment and why survival plays such a big part of our motivation system.
  • [16:34] What our identity is, and why it becomes such a powerful force (both positively and negatively.)
  • [20:49] What an Upper Limit Safety Barrier is (and how to know if this is happening in your life)
  • [27:01] How a mindset coach works in comparison to a strategy coach (and when you need to work with each of them.)
  • [36:33] Spencer shares a powerful insight about how her past challenges and failures became a powerful catalyst for becoming who she is today.

About the Guest

Spencer Snakard is an Executive Transformation Coach, Trainer, and Speaker. She helps visionary entrepreneurial women leaders break through upper limits so they can turn their mission into a world-changing movement … without life-sucking consequences!

With 25 years of experience, her transformative programs cause profound & lasting shifts in participants' lives by getting to the heart of what drives us, what holds us back, and what it takes to be truly fulfilled as spiritual beings having a human experience. Helping clients get out of their own way, she has taken them from self-limiting beliefs that were putting a ceiling on their revenue & impact, to multiple seven-figure years with a business & life of their design.

Spencer has a degree in Psychology and extensive training & leadership in Ontology. She is a Success Principles trainer, a Yoga instructor, and a Professional Certified Coach, who brings a sense of play & humor into all her work. Spencer has been featured on dozens of podcasts, including one ranked among Top Business Podcasts by Inc. and MSNBC.

Married to the love of her life, they are a combined family with 4 children, ages 15-26. They love spending summers together on the rocky coast of Maine and are currently building an oceanfront home there to enjoy family getaways & client retreats

 

Resources Mentioned in This Episode:

Jul 11, 2022

As entrepreneurs, our ability to produce consistent revenue is heavily influenced by our mindset. Beliefs, cultural norms, childhood conditioning and even our current world events all factor into our story about money and success.

In my experience, you tell a story about the financial results you currently have, and that story locks you into a pattern that can be hard to break…

…unless you learn how to elevate your money story so that you increase your capacity to receive money.

On episode 291 of Amplify Your Success Podcast, hear my story about raising my money game as a business owner and why it is advantageous for you to improve your own internal dialogue about being prosperous.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [3:48] Why your money story is playing a key role in your financial success.
  • [5:31] Your money story is like your internal program that runs on autopilot.
  • [7:27] What forms our money stories (how your childhood and world conditioning factors in.)
  • [11:22] Examples of typical money stories that keep entrepreneurs stuck in scarcity, struggle or working too hard.
  • [17:16] If you are the writer of your destiny, how do you pick the money story you do want?

 

Resources Mentioned in This Episode:

Jul 4, 2022

Your business is a wealth building asset that is probably being underutilized! Whether you have a 7 figure business with massive profits or are just getting started, knowing that your business should help you build your personal wealth will help you make much better decisions.

From how you price your offerings to how you pay yourself, your business can become a key factor in building wealth – or it can be a time-trap that keeps you stuck in working way too hard for too little results.

On Amplify Your Success Podcast episode 290, I talk with Erinn Bridgman about how to elevate the potential in your business through her five steps to leveraging your business revenue to build your own personal wealth.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:29] Erinn and Melanie share some favorite travel destinations.
  • [6:33] What the catalyst was behind Erinn’s move from her photography business to creating real wealth (then teaching it.) Listen in for Erinn’s huge mindset tip about not letting her reality limit her potential.
  • [10:58] How your goals drive your decisions (and the importance of setting the right goals.)
  • [14:19] How to drive profits (not just revenue) and the importance of paying yourself a salary.
  • [19:35] A common excuse, especially for women, that ends up being a barrier to building wealth.
  • [25:26] Erinn’s 5 principles of building personal wealth from your business.
  • [25:41] Matt shares a few tips about structuring survey questions and keeping conversational tone in mind.
  • [28:43] Two distinctions on lifestyle that will radically shift your perspective.
  • [31:57] Erinn shares a life altering realization about leaning into her intuition.

 

About the Guest

As a money management and mindset coach, Erinn Bridgman empowers female entrepreneurs to design a business that is not just ‘profitable’, but actually grows their personal wealth. Born with an entrepreneurial spirit, Erinn cut her chops by scaling her photography business to over six figures in under two years, affording her the capital to begin funding the real estate empire she and her husband now run.

Ever passionate about supporting women as they uncover their own potential and earning power, Erinn supports female business owners to not just ‘scale their business’ but to use it as a means for building personal wealth. When she’s not working with clients or finding her next investment property, Erinn can likely be found vacationing around the world and spending quality time with friends, her husband and daughter, Ava.

 

Resources Mentioned in This Episode:

Jun 27, 2022

If you market your business online, chances are you’ve noticed that traditional content marketing doesn’t work anymore. Perfectly curated social media feeds and well-designed short videos may get lots of likes but they aren’t attracting paying clients.

In order to stand out and win the sale, you’ve got to stop blending in and doing what everyone else is doing online. You need pattern interrupting content that moves people out of their routines and into recognizing what they need most – and that is something they might not even recognize yet.

On Amplify Your Success Podcast episode 289, I talk with Kathryn Thompson about the kind of content that is working best right now, and how to create messages that actually produce ideal leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:39] Why traditional content just isn’t working very well in the market right now.
  • [7:29] The importance of breaking patterns in your messaging so it doesn’t get ignored.
  • [10:44] Why popular strategies like Reels and TikTok give you an illusion of visibility but may not really attract clients.
  • [14:06] The challenge with lower vibration marketing that uses lots of scarcity.
  • [18:40] What pattern interrupting content really is and how it works.
  • [22:00] Melanie and Kathryn discuss two examples of pattern interrupting content that they created for Melanie’s Guest Expert System launch.
  • [27:21] Why people are craving real and raw content over perfectly curated social media feeds.
  • [34:13] Kathryn reveals how her bold move was to stop doing what all the experts were doing and trust her 20+ years of marketing experience.

 

About the Guest

Kathryn Thompson is a messaging strategist and conversion copywriter, based in Canada who inspires people to use their stories as a way to create change in the world. She's an award-winning marketing and communications expert with more than 20 years of experience. After growing one of her businesses to close to a million dollars in sales in less than four years, she sold it with a single email. Kathryn is now the founder of Creatively Owned, a marketing and communications firm that helps entrepreneurs use the power of words to create instant appeal for what they are selling.


Kathryn's a creative rule breaker that's constantly challenging the status quo in an effort to empower others to do the same. So you'll never find her trying to cram you into those cookie-cutter, one-size-fits-all marketing and sales strategies. In fact, she's dying for you to bust out of them.

 

Resources Mentioned in This Episode:

Jun 20, 2022

You have probably heard how valuable it is to survey your customer base to understand what their real needs are. But if you don’t ask the right questions, you might not get the full value from the survey process.

Surveys can not only provide valuable marketing data, when used in the right part of your marketing process, they can actually help you engage your prospects, deepen their desire to hire or buy from you, and even continue to use your offerings year after year.

Sounds like a dream come true, right?

On Amplify Your Success Podcast episode 288, I talk with Matt Champagne about the most effective ways to use surveys to engage your audience and develop a stronger relationship with your customers.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [7:39] Matt reveals the problem with scarcity marketing tactics that are popular with online marketers.
  • [9:49] What the “survey mindset” is and how using this thought process will shift how you use surveys with your customer base.
  • [11:44] How to use surveys to increase your webinar effectiveness.
  • [14:03] The importance of using surveys with your live event attendees to increase sales and attendance.
  • [18:33] Matt discusses how Robert Cialdini’s teachings from his book, Influence, were so misunderstood (and why it messes up your marketing.)
  • [23:37] The problem with most people’s survey questions.
  • [25:41] Matt shares a few tips about structuring survey questions and keeping conversational tone in mind.
  • [30:43] The one question you should never ask of your webinar or live event attendees (and why it's not helpful.)
  • [38:20] Matt shares that one of his biggest mistakes was setting aside his own knowledge and training to follow “the guru.”

 

About the Guest

For 29 years, Matthew “Doc” Champagne, Ph.D. has been a researcher, scientist & serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. When not ranting about poorly-designed surveys, Matt can be found SCUBA diving, cruising with his family, or playing keyboards in his rock band.

 

Resources Mentioned in This Episode:

Jun 12, 2022

Podcasting continues to be a rapidly growing platform to establish authority, share a message and attract great clients. Even with 2.8 million active podcasts, monetization continues to be a pervasive challenge for podcast hosts worldwide.

In May 2022, I attended and spoke at one of the biggest podcasting events, Podfest Expo, and gained some valuable insights into what’s working (and how to leverage this fast growth.) With over 1,000 people registered, and 50 tracks dedicated to everything from mental health to sex to monetization and podcast growth, you can rest assured that there is an audience for any topic you might be an exert in.

On episode 287 of Amplify Your Success Podcast I’m dishing my top four insights from the event as well as three secrets to increasing your ROI when attending huge industry events like Podfest (there were well over 1000 people registered to attend.)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:33] I give a shout out to two of the sponsors from the Women In Podcasting Podfest Track
  • [5:31] How I set an intention when I’m speaking at, or attending, a live event to achieve a healthy ROI on my investment
  • [9:01] Sharing hot social media engagement statistics from BuzzSprout’s CEO Tom Rossi’s State of Podcasting keynote.
  • [10:22] Cancel culture, censorship and taking ownership of your data - Allison Melody of Food Heals Nation keynote.
  • [16:42] Podcast monetization ideas and repackaging sponsor deals from the Women In Podcasting track.
  • [21:02] 3 techniques to help you be intentional about networking and collaborations at live events like Podfest.

 

Resources Mentioned in This Episode:

Jun 6, 2022
Joint Venture Partnerships have become a popular way to grow your list and make new sales – but sometimes these kinds of relationships get tricky and the playing field can quickly feel out of balance.

One business owner is doing all the giving and the other one is benefiting. Or you feel like these “friends” just show up when it is time to promote their newest offering but they are stealthily silent when you make a request.

Everyone is different, and when it comes to cross promotions, you might want to evaluate if you are attracting the sharks or the dolphins.

Sharks tend to eat and run. =-)

Dolphins like to hang out, play and generously support their friends.

On Amplify Your Success Podcast episode 286, I’m re-airing another hot conversation on #NextLevelInfluence that Sam Riley and I had about sharks, dolphins and how to vet a potential partner before you say yes.

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

  • [3:57] What can happen if you don’t pick the right partners to promote to your community
  • [6:26] Values alignment and how Sam and Melanie choose partners based on their values.
  • [8:03] Warning signs of a “shark” partner and how to spot them quickly.
  • [10:33] Melanie talks about the importance of an energy check in evaluating a potential partner.
  • [13:10] One very off-putting approach to vetting a potential partner (you’ll want to avoid this at all costs!)
  • [17:04] Sam talks about one factor that makes dolphins so amazing and will keep a partner promoting over and over again.
  • [19:30] How to create win-win relationships with partners.
  • [21:32] Sam talks about a really unique and powerful way she supports her partners (that doesn’t even require an email list or posting on social media!)
  • [27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

May 30, 2022

Have you ever noticed how each new level of success can bring with it a slew of fears, doubts and “inner junk” to address?

Gay Hendricks calls it an Upper Limit. Some call it the “New Level, New Devil” mindset. Whatever you call it, this phase of growth is a common conundrum and can cause you to slam on the breaks if you aren’t aware of its impact.

On Amplify Your Success Podcast episode 285, I’m re-airing a powerful conversation I had on #NextLevelInfluence as Sam Riley and I share some of our Upper Limits and how we break free of mental trash that comes up as we grow into new levels of success.

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as an Highly Paid Authority.

Key Takeaways

  • [3:03] The importance of hearing the “behind the scenes” of successful entrepreneurs
  • [4:20] Why comparing ourselves to others, especially a highly curated social media feed, is bad for our mental
  • [5:05] Gay Hendricks and the Big Leap, New Level, New Devil and how it plays out.
  • [6:16] Why you need to stay responsible to your own mindset.
  • [8:57] How Imposter Syndrome impacts successful business owners too.
  • [11:05] Why who you surround yourself with matters; especially in your ability to shed limiting beliefs and fears.
  • [14:12] Melanie talks about Neuro-Linguistic Programming and “internal conflicts”
  • [16:32] Sam reveals the biggest limiting belief she hears clients share and what to do about it.
  • [20:05] Sam and Melanie share some of their own personal “upper limits” and what helped them reclaim their confidence again.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

May 23, 2022

You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait.

Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you.

On Amplify Your Success Podcast episode 284, I talk with Molly Mandelberg about how using a quiz has helped her grow her own business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:16] How quizzes stack up against so many different types of lead generation strategies, and the value of data gathered for both client and service provider.
  • [9:40] The importance of testing and refining your quiz to work out the kinks.
  • [12:21] How different quiz platforms can help you improve your quiz by looking at where people disengage.
  • [14:03] The beauty of list segmentation and how a quiz can help.
  • [18:32] Molly discusses some technology and how to build a path of “next steps” based on how they answer the quiz.
  • [20:42] Molly’s preferred quiz platform and why she uses it over some of the other popular ones.
  • [22:41] Keep in mind how people should feel when they take your quiz.
  • [26:07] What Molly learned about doing things herself and the huge breakthrough she had when making the leap of faith to invest in her growth.
  • [30:38] Melanie and Molly discuss recognizing intuition in decision making.

 

About the Guest

Molly Mandelberg is the Founder of Wild Hearts Rise Up, Creator of “Magnetic Influencer Collective” and also the writer and illustrator of "The Wild Hearts Rise Up Oracle Deck". She is the host of both “Tactical Magic” Podcast and “Reveal the Game of Life” Podcast, and she’s a bestselling author.
After spending years mastering content creation and online marketing, Molly finds her bliss in bridging the worlds of heart-centered healing and transformation, with the practical business strategies of leveraging a message into a global movement. She is a certified NLP Coach, an Access Consciousness Bars Facilitator, a Transformational Leadership Coach and a full time Nomad.
Molly works with coaches, healers, and conscious leaders to broadcast their messages with ease, so they can reach more people, and make more money with less time spent. She travels the world full-time and runs her 6-figure business out of her self-converted sprinter van tiny-home. Molly loves helping her clients to systemize their work and master the magnetics of marketing, so they can experience more freedom and make an even bigger difference.

 

Resources Mentioned in This Episode:

May 16, 2022

A common challenge for podcast hosts who interview guests is finding great guest experts. Once you ask all of your friends and close colleagues, you’ll still need routine guests for years to come.

And if you are on the other side of the mic, looking for podcasts to be a guest on, wouldn’t it be helpful to have a way for those hosts to find you, and invite you first?

 

On Amplify Your Success Podcast episode 283, I talk with Alex Sanfilippo, founder of PodMatch, a podcast guest matching site (kinda like Tinder for podcasters.)

Alex and I talk about the challenges that hosts face trying to find quality talent and how this was a big part of the inspiration behind starting PodMatch for podcasters. Tune in to hear what to look for in a guest expert and how to vet someone before you invite them to your podcast!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:05] How Alex got into podcasting from the aerospace industry.
  • [7:30] Alex shares two Amplify Your Success Podcast episodes (on the resource list below) that he loved.
  • [10:21] Why creating a listener avatar will save you time and help you pick the best guest experts for your podcast.
  • [14:16] Melanie gets Alex to share what kind of guests we should invite – influencers or the unknown expert.
  • [19:42] How to get over your fear of inviting big name guests to be on your show.
  • [20:32] What Alex did to get past feelings of Imposter Syndrome with his first three influential guests.
  • [27:41] Melanie shares a little bit about her Guest Management System (part of the Authority Brand Podcast Toolkit) and how one shift in our system helped us improve guest’s sharing their featured episodes.
  • [32:30] Alex talks about how PodMatch works (and how to get a very special deal through our AMPLIFY community (see resources below.)
  • [36:08] The opportunity that COVID and the shutdown surfaced for Alex to solve a major industry problem

About the Guest

Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

Resources Mentioned in This Episode:

May 9, 2022

As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms.

But who has time to create video for so many different platforms! Not me, that’s for sure.

One of the best-practices available is to leverage your time and energy through automation. Finding the right tools that will give you a short-cut to producing multiple pieces of content without sacrificing quality is a valuable find!

On Amplify Your Success Podcast episode 282, I talk with Hani Mourra, founder of Repurpose.io, who joins me to share some hot tips to repurpose your short (and long) video to save you time…while expanding the reach of your content.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:55] Start with the content you are comfortable creating, says Hani, then repurpose it across multiple platforms.
  • [7:21] How to take a piece of content and create multiple versions that can be used on multiple channels.
  • [9:50] Melanie and Hani discuss short versus long video and why short video is outperforming long video right now.
  • [12:00] Hani shares how his latest repurposing offer helps people leverage TikTok video across multiple channels.
  • [16:40] What a podcaster can do to gain traction with each episode by creating .wav files and other types of repurposed content.
  • [19:32] How to use repurposed video on YouTube.
  • [27:09] Why a creator needs to be top of mind in the market, and how repurposing content can help you achieve it.
  • [31:12] How Hani’s own need to leverage his time became the catalyst to start Repurpose.io.
  • [36:45] Hani shares the importance of understanding what business you are really in (and how this affected his own growth.)

 

Resources Mentioned in This Episode:

Apr 25, 2022

When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you?

When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's their favorite podcast.

But is that enough to justify all of the hard work and significant investment in hosting a weekly show? I decided to dedicate this episode to finding out.

On Amplify Your Success Podcast episode 280 I’m joined by four of my friends and fellow podcasters, Jennifer Henczel, Kimmie Seltzer, Tiphany Kane and Michelle Abraham, who are all speaking at Podfest in the Women In Podcasting Track. I asked them to share how having a podcast has positively impacted their business, lives, confidence and even their connection with our community.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:02] Meet Jennifer, Kimmy, Michelle and Tiphany.
  • [8:03] Why Kimmy started as a guest on other people’s podcasts (and her regret at waiting to start her own podcast!)
  • [9:14] Michelle reveals how being a super busy mom is a key reason she got into podcasting.
  • [11:46] Jennifer shares her story about her husband’s near death experience and how it sparked her passion to start a podcast.
  • [13:10] Tiphany shares how her side-hustle became a full-time career path change due to the success of her podcast.
  • [15:15] I share my own story of feeling invisible and how starting my podcast catapulted me back into “go-to authority.”
  • [17:45] I ask each of the guests to share what had to shift in their mindset to have the confidence and courage to become a successful podcast host.
  • [20:25] Tiphany breaks down a common podcast myth about high downloads.
  • [21:56] We discuss how collaboration has become a superpower (and an unexpected bonus of having a popular podcast.)
  • [25:25] Michelle mentions how producing your own podcast forces you to gain clarity and feel your confidence by owning your own message and voice.
  • [29:03] Kimmy shares how she had to get comfortable with tech failures and not getting everything perfect right out of the gate.
  • [30:20] Jennifer discusses her mantra “Done is better than perfect” and how it's a blueprint for a business on her terms.
  • [33:34] We talk about what’s going to be happening at Podfest Expo in Orlando (and our SWAG bags!)

 

Resources Mentioned in This Episode

Apr 18, 2022
As an expert-based business owner, getting more eyes on your offers and ears to your message is a big part of client attraction. So of course, podcasts are a valuable strategy to grow your reach. But the trick is, how do you get a podcast host to book you on their show?

You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to find out what’s working right now.

On Amplify Your Success Podcast episode 279, Julie Fry of Your Expert Guest, joins and we take you behind the scenes to share how to get more bookings on top podcasts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:46] Julie updates us on the latest number of published podcasts in the world and some stats on her client who generates 80% of her business from podcasts.
  • [7:07] Why there are so many bad pitches to be a guest on a podcast (and how to fix this fast.)
  • [10:46] I reveal my antidote to the onslaught of pitches from podcast booking services
  • [15:36] The importance of knowing how a podcast host likes to be pitched (and following that process.)
  • [18:54] Julie and I discuss the importance of vetting potential guests, and how social media plays an important role in whether they get booked or not.
  • [24:03] Why follow up is important, and how to time your follow-up so you aren’t annoying the host.
  • [29:35] How to be the best guest, and get asked back over and over again.
  • [32:58] An often overlooked final step that can open up a slew of new opportunities with your interviewer.

 

About the Guest

Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media.

She’s passionate about the magic that can happen in your business when you connect with the right host of the right podcast

Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances.

 

Resources Mentioned in This Episode:

Apr 11, 2022

Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you?

On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business.

Ellen unpacks five key steps to take, as well as what’s working well right now to add value while promoting others.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:42] Why the law of diminishing returns is affecting your ability to grow your business on your own.
  • [10:07] Ellen covers 5 steps to partnering with your peers.
  • [14:40] The simplest way to partner and benefit, even if you don’t have a big list.
  • [16:12] I ask Ellen about a common roadblock – affiliate tracking - and how we can partner even if you don’t have fancy affiliate tracking.
  • [20:05] Ellen shares her unique promotion process that often lands her in the top 10 of a partner promotion.
  • [23:24] The importance of preparing ahead for your own promotions, especially if you will ask others to promote for you.
  • [26:47] Why giveaways are Ellen’s favorite partner promotion right now.

 

About the Guest

Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses.

With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.

 

Resources Mentioned in This Episode:

Apr 4, 2022

Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek?

On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to share what he discovered when he set out on a mission to work less, make more and continue to grow his impact along the way.

Inside this episode you’ll hear a lot about how Henry Ford influenced today’s 5 day workweek norms (and what Joe discovered about productivity and high achievers by searching for the key to time freedom.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:39] How the industrial revolution influenced the 5 day workweek we have today.
  • [9:28] The hidden cost to you, your clients, your community and your team when you are available 7 days a week.
  • [13:10] What a hard boundary is versus a soft boundary (and how this is going to revolutionize your time management.)
  • [15:29] Three natural inclinations that high achievers have (and how you can emulate their productivity habits.)
  • [20:26] A very powerful efficiency hack you can tap into by transforming just one belief.
  • [23:01] The flipside of Parkinson’s Law and how to use it to evaluate effectiveness of effort.
  • [29:39] Why Joe found email courses to be significantly more effective for his clients to build up their email list.

 

About the Guest

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

 

Resources Mentioned in This Episode:

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