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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: Category: general
Jun 21, 2021

Being self-employed can provide a lot of freedom as well as unlimited earning potential. But working for yourself does require an increased capacity to accomplish more success. Just because you hang a shingle doesn’t mean you’ll make money in your own business.

On Amplify Your Success Podcast episode 236, my guest Jeffrey Shaw, author of The Self-Employed Life: A 3 Part Ecosystem for Long-Term Success, shares what is missing for most entrepreneurs that keeps them struggling and overwhelmed with little results to show for all their efforts.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why limited thinking is a significant problem for self-employed entrepreneurs.
  • Jeffrey addresses why you can’t put strategy BEFORE personal development and succeed long-term.
  • The importance of daily habits to move the most important business growth tasks to completion.
  • What your “capacity for success” is and how you can expand it.
  • What “hug marketing” is and how it can get you outside of the “marketing box”?
  • The business model of multiples and how it revolutionizes the way you structure your offerings.

 

About The Guest

How many people can say they’ve never worked for anyone else? Selling eggs door-to-door at 14 years old began a lifetime of self-employment. As a speaker and small business consultant, Jeffrey Shaw helps self-employed and small business owners gain control of their business in what seems like otherwise uncontrollable circumstances. Drawing on his experience as a renowned portrait photographer, Jeffrey shows business owners how to see business through a different lens and strategies to compose the often-chaotic pieces of life and business into sustainable success.

Jeffrey’s TEDxLincolnSquare talk is featured on TED.com and he’s the host of the top-rated podcast, The Self-Employed Life, author of The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success and LINGO: Discover Your Ideal Customers’ Secret Language and Make Your Business Irresistible.

 

Resources Mentioned in This Episode:

 

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jun 14, 2021

When you have your own podcast, one of the ways to monetize is to attract ideal clients. But that can sometimes take awhile to convert those leads into paying clients. Often the podcast host looks to sponsorship and paid guest spots to monetize their effort.

But what if you could generate nearly passive income through your podcast? On Amplify Your Success Podcast episode 235, my guest Matt Wolfe, co-host of The Hustle and Flowchart Podcast with Joe Fier, takes us behind the scenes of their mega-successful show to reveal how they monetize their podcast.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Matt and I talk about the power of events to connect (and realized that’s how we met 14 years ago)
  • What Matt & Joe experimented with to drive new listeners to their podcast
  • How they approach big name guests and influencers that make a HUGE impact to the success of their podcast
  • How Hustle & Flowchart generates income off the back of each episode.
  • The best way to use affiliate marketing as a monetization strategy.
  • Two unusual ways Matt & Joe have been growing their podcast.
  • A valuable technique to systematize their workflow so they only have to work a few days a month

 

About The Guest

Matt Wolfe is an American entrepreneur, podcaster, blogger, affiliate marketer, mastermind host, speaker, and author. He is best known for his podcast, Hustle and Flowchart, co-hosted with Joe Fier. Wolfe began his career in building WordPress websites and blogging in the San Diego area.

 

Resources Mentioned in This Episode:

 

 

 

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Jun 7, 2021

There is a lot of noise on the internet and if you want to get your message across and “win the business” you’ll need to stand out and own the internet.

My Amplify Your Success Podcast guest, Suzanne Evans says:

It’s not enough to put out videos each week.

It’s not enough to speak on stage and make an offer.

It's not enough to have a nice freebie.

You’ve got to 10X your energy, command the attention of your audience and get disruptive. Listen in on episode 234 as Suzanne shares how she built a multiple seven figure business online.

 

Be sure to join the conversation in the Amplify Your Authority Group.

May 31, 2021

Imagine being the go-to person in your industry -- the authority that your peers turn to for that coveted speaking opportunity, an in-demand expert for HOT podcasts and virtual summits. How does an entrepreneur create that kind of clout and celebrity factor with their personal brand?

Collaboration Currency. It's the art of borrowing influence from other highly visible leaders in your industry. Having the ability to ramp up the buzz factor when you want to drive attention to a new offer or program is a strategic boss move that everyone needs to learn.

Listen in on Amplify Your Success Podcast episode 233 where I share my “borrowing influence” technique along with my five favorite strategies to rev up your business momentum when you need it most.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • How to fix your sales problem with win-win collaborations
  • What “borrowing” influence is and why its my favorite form of collaboration currency
  • How guesting on other people’s podcasts works to jumpstart your influence
  • My “take the lead” strategy and why it works to stand out as a go-to authority
  • What’s working on the Clubhouse App to jumpstart collaborations and visibility as an authority
  • How to borrow influence even if you aren’t into podcasting or video

 

Resources Mentioned in This Episode:

May 24, 2021

Do you ever wish you had a special angle to distinguish yourself from your competition? Establishing your competitive advantage in the market requires research, strategic planning and creating a magnetic message that sets y

Claiming that competitive advantage is a game-changer for your business, but so is collaboration and connection. So how do you balance finding “your edge” along with deepening strategic relationships that lead to a goldmine of new opportunities and sales.

On Amplify Your Success Podcast episode 232, my guest Chris Ross, the founder of Winject Network, and the WinWin Effect Podcast joins me to share how he leveraged his massive success in sales to create a collaborative digital network.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Chris transformed his extensive background in sales into an online network for digital media.
  • The #1 thing that Chris has used over and over to establish his competitive advantage.
  • What puts an entrepreneur in the top 1% over their competitors (vs causing a business owner to be “one of the many.”)
  • Chris shares some of the biggest reasons entrepreneurs don’t succeed in business, even though they are smart and talented.
  • Why Chris sold his sales consulting empire to start Winject Studios

 

About The Guest

Chris Ross is one of the world's leading experts on high-performance sales teams and is the creator of the sales industry's first privately owned Nationally Accredited program, TCR Consulting Agency/TCR Education.

Chris specializes in training international business executives on his "Win-Win Effect," which leads to a radical transformation of business development processes and benefits both sides of the buyer-seller relationship. Chris combines this with his one heartbeat, one mission, one outcome, philosophy, and uses this framework to drive goals and produce transformation for marginally performing sales teams.

In February of 2020, Chris assumed the board's Chairman's role, which freed him up to focus on his newest venture Winject, Inc. and Winject Studios.

Having always been fascinated with Broadcasting & Media, Chris has quickly turned his Network Corporation into a podcasting powerhouse. Winject is the home of his Top-Ranked Podcast Show, The Win-Win Effect & Winject Radio. With more than 2,000,000+ downloads in the first year on the shows, Chris hosts he has begun adding other shows to the network to help grow their listenership.

 

Resources Mentioned in This Episode:

May 17, 2021

As a busy business owner, is squeezing in time to post on social media REALLY worth the effort? It might surprise you to learn that you don’t have to be on every social media platform to gain traction and you don’t even need a big following to attract clients.

But you do have to be visible on the social media channels your ideal clients frequent. On Amplify Your Success Podcast episode 231, my guest Jennifer Sneeden joins me to share why social media is a valuable lead generation tool, even if you aren’t a huge influencer.

You’ll feel relief with knowing what really works to move the needle -- and what you should post to get traction without creating a new job for yourself.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why social media can be a valuable lead generation tool for entrepreneurs and service professionals.
  • The secret to getting traction on social media, even if you don't have large following.
  • Jennifer’s “go-to” posting guidelines to take the guesswork out of content creation.
  • The big difference between ads and posts and when to use each to grow your following.
  • Jennifer’s big bold leap that helped her become a successful business coach.

 

About The Guest

Business coach and author, Jennifer Sneeden, author of Attracting Clients in Uncertain Times has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love. Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results.

 

Resources Mentioned in This Episode:

May 10, 2021

So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits.  We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam.

When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients.

One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Five tips John & Jeremy suggest to pick the right guests for your podcast.
  • How to engage your podcast guests as potential clients.
  • What to do to avoid the dreaded podfade stage that every podcaster faces.
  • How to use LinkedIn to connect with potential guests.
  • What to do to generate revenue from a podcast when you are just getting started.
  • John & Jeremy’s take about the timing of starting a podcast (and why its never too late to start your own!)

 

 

About The Guests

Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider.

John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

 

Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.

 

Resources Mentioned in This Episode:

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

May 3, 2021

Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor.

Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts  have books stuck in their head. Others write a book they believe will make a great impact but they are left with boxes of books stacked in their garage.

Writing a transformational book that impacts your audience is what we all want...and my guest on Amplify Your Success Podcast episode 229, Christine Kloser, reveals how to write a transformational book that could impact the lives of millions.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  •  How Christine made the bold leap from running a networking organization to running a million dollar publishing company.
  • What aspiring authors should do FIRST to make sure they write a book that amplifies their success... rather than falling flat.
  • One of the biggest mistakes authors make when writing their book that causes them to second guess their book’s focus.
  • Christine’s 4 part transformational book writing process that eliminates writer’s block and procrastination.

 

About The Guest

Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004,

she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx. But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self and bring their brilliance to the world.

 

Resources Mentioned in This Episode:

Apr 26, 2021

To niche, or not to niche. That’s always the question when it comes to identifying who your dream clients really are. There is a common misconception amongst entrepreneurs that too narrow a niche will make you lose sales.

When you identify the right niche for you, you’ll actually make more sales. But you don’t just have to narrow who you work with. There are three ways you can niche your offerings to attract more dream clients.

Listen in on Amplify Your Success Podcast episode 228 where I talk through how to pick the right type of niche to help you make more sales -- and stand out as an industry expert.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • What a niche is and why having one will help you be seen as the go-to expert in your field.
  • How having a niche makes your messaging pop and instantly build that “know-like-trust” factor.
  • Three different ways you can niche so that you are honing in your message and offer for the right audience.
  • A fear every business owner has to get past in order to attract more dream clients through their niche.

 

Resources Mentioned in This Episode:

Apr 19, 2021

If you tend to struggle with making money or you can’t imagine charging more for your services, or you make good money then it disappears, you might have a money block that is holding you back. The biggest problem with a hidden money block is that a business owner tends to work ten times harder to compensate for the patterns.

Money blocks show up at each new level of success that an entrepreneur pursues, and can hide out in your blind spot, surfacing fears that keep you stuck. If you’ve got money blocks, you probably are doing a lot of the right things but they never seem to work!

Money blocks don’t have to keep you stuck any longer. Listen in on Amplify Your Success Podcast episode 227 as Polly Alexandre joins me to provide insight into how money blocks show up and an easy way to dissolve them to unleash your full earning potential.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The 8 top money blocks female entrepreneurs tend to have in common.
  • How the fear of being more visible is keeping you poor and in struggle mode.
  • The part your DNA is playing in your financial condition.
  • Why some entrepreneurs make a lot of money, then lose it all, over and over again.
  • What the feminine wound around money is and how to know if it's affecting you.
  • Polly’s simple 4-step process to start dissolving money blocks.

 

 

About The Guest

Polly Alexandre is a money mindset expert and clearing money blocks is her superpower. She blends her powerful transformational coaching skills with her intuitive energy clearing abilities to help change-makers, visionary creatives and spiritual leaders fulfil their soul’s purpose, and use their creative & spiritual gifts to change the world. 

 

Resources Mentioned in This Episode:

Apr 12, 2021

If you lost all of your potential clients overnight, would you have a way to make money? Ann and her husband found themselves in this situation. Due to a change in the law, Ann Sieg’s auto glass company sales dropped from $90k per month to $2k per month. Ann doubled down on her side-hustle and decided to make Amazon retail her new focus.

Thirteen years later Ann now teaches others how to build a retail empire on Amazon. Listen in on Amplify Your Success Podcast episode 226 as Ann reveals how to tap into the mega buyers on this popular platform and make good money.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • What an e-commerce business is.
  • How Ann and her husband got started in their Amazon business.
  • Understanding the e-commerce marketing continuum and its use in amplifying profits.
  • The three pillars of e-commerce success - cash flow, systems and team - and how these three pillars make an Amazon business successful.
  • How Ann uses a simple system to transform Amazon into an automated cash machine for her clients.

 

About The Guest

Ann Sieg is the author of three widely acclaimed books on how to attract customers online and generated over 4.2 million in sales from her first e-book over 13 years ago. This all as a result of Ann and her husband losing their auto glass business almost overnight due to a new state law. Ann took her little “side-hustle” business and doubled-down…taking her sales from 2K per month to 90K per month in three months’ time. It was more than enough to bring her husband home. She went on to build an online empire… network marketing, info marketing, affiliate marketing, creating and selling her own products… Ann did it all… to the tune of $20 million+ in sales.

Ann’s training has impacted hundreds of thousands of people worldwide to achieve online success all while working from home. But nothing has matched the rapid success of her e-commerce students. It’s not uncommon for them to see cash flow in the first few days or weeks of starting their businesses. And others have achieved 6, 7, and even 8 figure incomes – many through her free training alone. Ann is passionate to help 1000 people make $10,000 a month and build their own family economy working from home.

 

Resources Mentioned in This Episode:

 

Apr 5, 2021

You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list!

Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read.

Rob & Kennedy found that using psychology in their emails had a HUGE impact on whether those emails were opened and read (not to mention generating sales.) The duo joins me on Amplify Your Success Podcast episode 225 to share a colossal business mistake they made and how dialing in their email marketing saved their business.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Rob & Kennedy spread themselves too thin and almost lost their business.
  • How email marketing changed since it first emerged as an online business sales tool
  • What an email open rate is and what it can tell you about the quality of your emails.
  • What 'value based email marketing' is and how it will get more of your ideal clients reading your emails
  • An important email protocol that will help your results immensely.
  • What metrics every business owner who is emailing their list needs to pay attention to

 

About The Guest

They are the hosts of the very entertaining podcast, The Email Marketing Show, founders of the survey platform that makes you sales, ResponseSuite – my guests this week are two of the most dynamic speakers in the world who are reshaping the way we think about email marketing.

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

 

Resources Mentioned in This Episode:

 

Mar 29, 2021

Successful Entrepreneurs routinely take risks that overwhelm most people. “No risk, no reward” mindset. Sometimes decision-making has so much risk attached it’s easy to get paralyzed.

Wonder how fear can affect your ability to trust your gut?

Listen in on Amplify Your Success Podcast episode 224 as I share how to hear your intuition as you learn how risk taking is not only good for you, but also for your business.

Join in the conversation in the Amplify Your Authority Facebook Group!

Mar 22, 2021

Tune in to any social media platform and you will immediately be inundated with memes like, “Hustle Harder” and “You Can Sleep When You Are Dead.”

This advice is counter to everything that Angela Foster stands for. Having left her legal career due to health problems from pervasive stress, Angela set out to discover how to heal and fuel her body for long-term success. Along the way, she became an expert in sleep quality, exercise and nutrition hacks that help entrepreneurs make better decisions and increase success.

Listen in to Amplify Your Success Podcast episode 223 as Angela and I discuss how to get better sleep, and simple shifts in your daily routine that can give you the clarity and focus needed to achieve your next big goal.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How sleep affects entrepreneurs' abilities to lead their business successfully.
  • A biohack that helps you get more sleep in less time.
  • What emotional resilience and why attaining this mental state can help you take your business to the next level.
  • Angela reveals what she discovered during her law career around stress and the impact it has on your long-term health.
  • How exercise and nutrition impact the quality of decision making.
  • Angela’s suggested “entrepreneurial diet” that boosts productivity.

 

About The Guest

Angela Foster left the world of corporate law to become one of UK’s leading female biohackers, health and performance coach to athletes and executives. Angela uses a combination of modern science such as DNA analysis with time-honored holistic practices to transform her clients’ health, energy, and performance. Host of The High Performance Health Podcast, Angela never stops researching, experimenting, and sharing her findings at My DNA Edge.

 

Get Angela’s FREE Resource:  

 

Mar 15, 2021

“Try not to become a man of success, but rather try to become a man of value.” — Albert Einstein

When John Lee Dumas started his daily podcast ten years ago, this was his one theme...be a man of value. Having served in the military for four years, John spent six years wandering and questioning, overcoming PTSD and trying to find his value.

Ten years later John has a multi-seven figure business working 5 days a month. It’s an uncommon level of success that affords him a lifestyle and a platform to make a significant impact in the lives of others.

John joins me on Amplify Your Success Podcast episode 222 to share some of the pivotal steps he took to catapult the Fire Nation brand and why it took him so long to write his new book, A Common Path to Uncommon Success.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The big bold move that John made early on that put him on the fast-track to BIG momentum (and becoming a podcasting ICON.)
  • One of the big lies that self-proclaimed 'experts' in the online business world are perpetuating that is disillusioning the rest of us.
  • How a lack of a niche creates unnecessary challenges and contributes to a lack of sales
  • John’s 17-step roadmap to Uncommon Success (and which step is his favorite -- and mine!)
  • Why John decided to be completely transparent with his earnings report, big failures and online bullies.


About The Guest

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

 

Resources Mentioned in This Episode:

Mar 8, 2021

Live events are a powerful way to build your email list and attract clients ready to invest in your online business offerings. But for most of the world, the global pandemic immediately shut off the ability to host live events safely.

 

Virtual events are on the rise, but hosting 200 people on Zoom can lead to poor turnout, low-quality sales, and burnout for everyone.

On Amplify Your Success Podcast episode 221, expert event producer Dannella Burnett joins me to reveal how she’s helping her clients produce six-figure paydays with live virtual events that keep the audience engaged.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why host your own events can become a profit center for your business.
  • How to take a live event virtual...and still generate big paydays and wins for the participants.
  • How an entrepreneur can make a virtual event more profitable.
  • What some of the big challenges are with virtual events (and how you can plan for this and overcome it.)
  • Dannella’s advice on collaborating after helping to produce thousands of successful events
  • A trick to keep people out of Zoom fatigue during virtual events.

 

About The Guest

Dannella Burnett has been in the hospitality and special events industries since the age of 16.

In addition to providing full event production and services through Encore Elite Events, she founded Speakers Need to Speak to provide education, talent management and guaranteed gigs for speakers and sponsors.

Dannella is also a speaker on event and speaker strategies, women’s empowerment, overcoming and networking. She’s a coach for Speakers, Event Hosts, Vendors and Sponsors. She is a creative force that believes in multiple streams of income, collaboration, and always finding the win-win-win combination!

 

Resources Mentioned in This Episode:

Mar 1, 2021

If you are attracting the wrong types of clients instead of high end clients, you might feel overwhelmed or disconnected. Instead of springing out of bed in the morning, eager to start your day, you might find yourself procrastinating, burned out, and drained before you’ve had your first cup of coffee!

As you grow and evolve in your business, you’ll want to level up the kinds of clients you work with. High end clients are exciting, inspiring, and challenge you to bring your “A Game” too.

Listen in on Amplify Your Success Podcast episode 220 as I share 6 areas you’ll need to level up to make sure you are attracting higher caliber clients who are willing (and able) to pay for premium services and are a complete joy to work with.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • It’s okay to raise your standards and attract a higher caliber of clients
  • Two important areas you must uplevel in your own business to attract higher-paying clients
  • How to raise your standards and boundaries (especially if you keep saying yes to clients who are not your dream clients.)
  • What to look for in your message that could be repelling your ideal clients (even though you feel ready for them!)
  • The most important thing to change in your offerings or client journey to make sure you are irresistible to your “next level” clients

 

Resources Mentioned in This Episode:

  • Amplify Inner Circle for Experts, Speakers, Service Professionals building a business based on their talent
Feb 15, 2021

As an entrepreneur, wouldn’t it be nice to know that your business is protected both online -- and offline -- from complicated, costly legal snafus? From chargeback requests, knowing what to do with refund requests and how we navigate live events safely, the online business world needs proper legal guidance.

2020 brought a surge of online businesses and virtual offerings, not to mention a new virus that has radically changed how we can do business in person.

On Amplify Your Success Podcast episode 218, Heather Pearce Campbell joins me to reveal a simple five step legal framework that can keep a small business owner out of hot water so they can continue to build profits.

Be sure to join the conversation in the Amplify Your Authority Group.

Key Takeaways

  • Why it's a super risky move as an entrepreneur to not bring in legal support early in your business.
  • Three big legal risks that online entrepreneurs face (and most don’t even realize they are in a risky situation.)
  • The big legal nightmare of 2020 and beyond: Hosting live events and COVID protocols
  • What an entrepreneur who does business online can do to minimize Credit Card Chargeback issues.
  • Heather reveals a simple framework for dealing with refund requests - a common area of confusion for online business owners.
  • A simple (and cost effective) 5 step process that can keep a business owner protected from costly legal snafus.

 

About The Guest

Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs and host of Guts, Grit & Great Business Podcast. Based in Seattle, she is mom to two little, wild munchkins, and founder of Pearce Law PLLC, home to her legal practice, and The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world.

She hoards information, paper, and books while secretly dreaming of becoming a minimalist, and relishes an occasional rare night with her hubby when the kiddos are miraculously asleep and she can soak up HGTV without guilt.

 

Resources Mentioned in This Episode:

 

Feb 8, 2021

Public speaking is one of the leading strategies to share your message and attract ideal clients, but landing a TedX, Goalcast or BLu talk can skyrocket your authority.

A branded talk typically only allows speakers with a unique topic and demonstrated experience -- which immediately elevates the influence of the person on stage.

Most experts and speakers have “speak on a Ted stage” on their goals list. But getting booked as one of a select few each year can be daunting.

On Amplify Your Success Podcast episode 217, Corey Poirer, founder of BLu Talks, shares how he gets his clients booked on branded talk stages -- and why he created his own series, BLu Talks, as a more accessible platform.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why branded talks are highly in demand for speakers all over the world
  • What the top 3 traits of the world's top speakers and influencers are (and how they leverage these traits to land coveted stages like TedX.)
  • The value of content vs emotional connection when delivering a keynote talk.
  • How to use eye contact to engage, build rapport and establish a connection with members of your audience.
  • What the DIP method and the Spider's Method are and how to use them in your preparation to deliver a knockout talk!
  • ●      The inspiration behind Corey’s bold move to launch bLU Talks.
  •  

About The Guest

Corey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker. He is also the host of the top rated ‘Let's Do Influencing’ Radio Show, founder of The Speaking Program, founder of bLU Talks, and he has been featured in multiple television specials.

A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show.

He has also interviewed over 6,000 of the world’s top leaders.

 

Resources Mentioned in This Episode:

Get Corey’s gift: The Book of Public Speaking www.thebookofpublicspeaking.com

Feb 1, 2021

As an expert-preneur, the quality of our success often depends on how bold we are willing to be (despite limiting beliefs), what actions we take, and what we do to educate our audience on how we solve their most costly problems. Ultimately, making money from our superpowers often boils down to how consistently visible we are.

But if the business owner is plagued with doubts, fears and conflict about being more visible and growing the reach of their work in the world, then self-sabotage and procrastination take over. The root of blocks like this lies in limiting beliefs.

Listen in on Amplify Your Success Podcast episode 216 as I cover the five common disempowering beliefs that are commonly plaguing the daily thoughts of emerging experts (and even some influential business owners) that keep them playing small.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • Why comparing yourself to others can lead to limiting beliefs like Imposter Syndrome
  • What Tall Poppy Syndrome is and how it can derail even the boldest business owner
  • The truth about a crowded market when it comes to your fastest path to success
  • Four “I don’t know how” statements that are keeping you stuck
  • What’s really happening when your potential client says “I can’t afford you”
Jan 25, 2021

Everyone in business knows they need a website, but is your website actually helping you generate leads to get more business? Or is it driving perfect leads to your competitors?

Just because you’ve invested the time and money in a fancy website doesn’t mean it will turn a visitor into a lead (and hopefully a paying client!) There are some important elements that are often missed by entrepreneurs and service professionals that will keep your web traffic engaged and inspire them to join your list or reach out for a consultation.

On Amplify Your Success Podcast episode 215, Peter Sandeen reveals how to transform your website into a lead generator for your business (and the most important element to include to keep those leads from leaving and heading to your competitor’s website!)

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Peter scored a coveted big name client by delivering massive value.
  • Why coaches, consultants, service providers and anyone who uses a website to make sales needs a strong marketing message.
  • The simple truth of what actually makes a prospective buyer take action from your website (instead of just clicking away.)
  • I ask Peter how important website design REALLY is (and how to avoid investing $10,000 on a non-functional website.)
  • One factor you must include on your website if you want to significantly generate leads and increase sales.
  • Peter’s guest writing hack that drives traffic to his website (and how you can replicate this same strategy!

 

About The Guest

Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are marketing experts. His primary focus is marketing messages and funnels, but he’s spent nearly a decade in copywriting and conversion optimization. He now helps small business owners get more leads and sales from their website.

Jan 18, 2021

If you run a business with an online presence, or have added a digital experience for your audience, then technology can help you reach audiences across the globe.

But using technology can also create distance and disconnects that alienate clients. Brandi Bernoskie has discovered that with the right brand presencing, a business owner can leverage technology to grow without losing authentic connection with their community.

On Amplify Your Success Podcast episode 214, Brandi joins me to share how to create meaningful connections in what she calls the “5th Dimension” relationships online.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How online business owners can leverage technology to create meaningful connections with their community.
  • The single biggest mistake business owners make when they start to implement or experiment with new technology and software for client programs.
  • The difference between digital experience and digital presence (and why it's a critical distinction to your brand positioning.)
  • The key factors  business owners need to look for as they consider introducing new technology.

 

About The Guest

Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality, or the extension of themselves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Resources Mentioned in This Episode:

Jan 11, 2021

Influential speakers and leaders have always deployed the power of hype to get what they want, and marketers across the globe recognize the power of hype marketing and a compelling message. But is there a line between healthy and manipulative hype in marketing? My Amplify Your Success Podcast guest, Michael Schein says that hype runs our world.

Instead of avoiding hype all together, what if you could generate and leverage hype for positive purposes—like helping your client achieve their goals, making a difference and leading real change in the world?

On Amplify Your Success Podcast episode 213, author Michael F Schein and I talk about what hype is and why using it for good could be exactly what your business, your clients and your industry needs most right now.

Be sure to join the Amplify Your Authority Group to tap into more resources.

 

Key Takeaways

  • What hype is -- and what it's not -- and how this word has gotten a bad rap unnecessarily in the marketing world.
  • Why entrepreneurs should include hype marketing elements in their marketing efforts.
  • The surprising skill that rap artists and Martin Luther King had in common.
  • A simple formula to hype yourself up in an ethical way.
  • Michael’s philosophy behind “make war, not love.”
  • The value of connecting with people.

 

About The Guest

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.

His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

 

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold.

 

 

 

Resources Mentioned in This Episode:

Jan 4, 2021

When you have an influential brand, it's much easier to grab the attention of your ideal clients and stand out in a crowded market. One of the biggest complaints I hear from clients and emerging experts is they feel like a Best Kept Secret. If you have great talent, can solve big problems for your clients, and still feel like you are getting passed over for your competition, chances are you aren’t shining brightly enough and people just don’t see you clearly.

Listen in on Amplify Your Success Podcast episode 212 as I share how to use these six building blocks of influence to boost up your visibility and gain much needed traction this year.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • What an Influential Brand is and how it elevates you out of “invisibility”
  • Why 2021 is THE YEAR to capitalize on your business superpowers.
  • How to use your signature offering to position your authority (and develop repeatable profits!)
  • Two ideas on how to take the lead with authority platforms (and it’s a game changer for lead generation!)
  • How to use stories, case studies and formulas to establish your brand’s influence
  • My #1 “bold move” to catapult your influence to new levels.
  • The key that consistently successful influential brands use (and it's so simple you can use it now too.)

 

Resources Mentioned in This Episode:

Dec 28, 2020

Can your financial numbers dictate what direction you take your business if you want to make more money?

You bet it can. Your numbers tell a story, and the story can reveal whether you are focusing on the right areas of your business. On Amplify Your Success Podcast episode 211, I pick the brain of this 3-time CFO and multi-millionaire business owner Jeff Prager on how to use his five step plan to bring more cash into your business. Jeff shares his own history of failure, massive success and how he learned to see a success path in the financial numbers of his client’s business. You’ll want to listen in to this episode to help you create your next 12 month financial game plan!

 

Be sure to join the Amplify Your Authority Group to hear more.

 

Key Takeaways

  • The typical symptoms business owners experience when they lack proper cash flow.
  • What topline growth is and what it means to a business.
  • Three of the most common mistakes entrepreneurs make trying to solve their cash flow problems (and one is something MOST of us do!)
  • What the 5 steps are in Jeff’s Make More Money plan (and how you can put this into action in your business now.)
  • Why knowing where you are right now (and committing to stop being an ostrich with their head in the sand) is essential to getting your money situation handled.

 

About The Guest

Jeff Prager, co-founder of The CFO Project. His company has one purpose: to help you make more money. “We created a system where we go through your numbers on a monthly basis and show you what to look at, when to look at it, how to interpret it and what to do about it. And, best of all, you don’t need to understand accounting or finance.”

Jeff’s breadth of experience is remarkable and extremely valuable to entrepreneurs. He’s been a CPA for over 40 years, so he understands all the confusing numbers stuff. But he’s also an author, speaker, and life-long entrepreneur, not just some paper pusher.

He has been a former CEO/CFO and owner of several successful multimillion-dollar companies and has extraordinary experience such as being:

  • One of the founders of Ashworth Golf Clothing
  • The CFO/partner of a large land development company
  • The owner of Strauss Homes, which was once rated as the second largest privately owned home builder in Colorado and in the top 100 privately owned companies of Colorado (2003).

Jeff has helped dozens of businesses become stronger over many many years of entrepreneurship, and business development. Because of his vast experience as both a CPA and a business owner, he has a firm grasp on the challenge’s businesses face whether they’re start-ups or seasoned pros. He's great at simplifying the numbers and an expert at providing a clear road map to improved profitability and cash flow.

 

Resources Mentioned in This Episode:

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