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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: 2022
Dec 26, 2022

Most service providers have plenty of competition in their market, and it is easy to blend in and be invisible to potential customers.

 

One of the most effective strategies to stand out is what I refer to as Authority Platforms. Publishing is a proven strategy to build your authority and stand out. Most entrepreneurs will pick one, maybe two, platforms to stand out with their message.

 

But if you really want to build a profitable empire and be at the top of your industry, then you’ll want to do them all!

 

On Amplify Your Success Podcast episode 315, I’m joined by Charlotte Howard Collins, who has built up her own publishing empire through multiple channels (and what an inspiring story she has!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:05] How being passionate about people's life stories was the spark that led to a publishing empire.
  • [6:47] Key media platforms to consider if you want to leverage publishing to share your message and build authority.
  • [10:40] How Charlotte leverages her magazine as part of her overall brand and publishing business.
  • [15:27] Collaboration as a tool to expand your impact, build your list and reach more ideal clients.
  • [18:45] What to focus on first when it's time to add a publication or media element to your brand.
  • [24:38] Charlotte discusses how taking a risk on herself propelled her into success.
  • [25:405] Two of the most impactful investments Charlotte made in her business and herself (and one of them is hiring a coach.)

 

About the Guest

Charlotte Howard Collins is an Award Winning Female Business Growth Expert, Best Selling Author, Speaker, Entrepreneur and CEO of Wealthy Women Entrepreneurs Network.

She helps female entrepreneurs build successful and profitable media empires. She teaches female entrepreneurs a repeatable process and system for launching, monetizing and scaling their business using the power of media.

Charlotte used her media strategies to build her own multi-million dollar businesses. She has received numerous awards during her entrepreneurial career, including CREA Global Honoree, Top 100 Dynamic Leader and ICONIC Writer Influencer and many more!

With over 20 years of experience in the business world, she knows what it takes for female entrepreneurs to thrive. Her approach is simple but effective: she helps clients identify their passions and create successful and profitable businesses around them. She has worked with small business women to multi-millionaire female entrepreneurs. Charlotte is a loving wife and mom of four beautiful children.

 

Resources Mentioned in This Episode:

Dec 19, 2022

As a service-based business, coach or course creator, there is a certain appeal to scaling your impact, especially if that means you’ll exponentially grow your income.

Scaling into 7 and even 8 figures also means you’ve got to turn your attention to common cash eating monsters before they erode your profits. Increased sales requires a need to deliver your offerings to more people. Explosive growth comes with operational headaches.

Often, big growth is a double-edged sword, and it can become a deterrent if you don’t have the right systems in place.

On Amplify Your Success Podcast episode 314, Racheal Cook joins me to dish out some valuable insight to rapid, sustainable growth practices that every business owner should practice.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:21] Racheal takes us behind the scenes of the cash-flow reality of many 7 & 8 figure businesses.
  • [10:33] Set a goal to get a 2 - 3 times ROI from every team member you hire.
  • [12:46] An important step is to fire yourself from each role you hire for, then write your new job description.
  • [17:52] What “catastrophic growth” is and the signs an entrepreneur is headed for it.
  • [20:28] 3 key steps to take when you “slow down” so you can speed up.
  • [26:36] Racheal’s advice on how to navigate a recession so you don’t lose momentum.
  • [35:50] Racheal’s bold growth move, hosting live events and making big investments when it's contrary to conventional wisdom.

 

About the Guest

Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

 

Resources Mentioned in This Episode:

Dec 12, 2022

After a series of tragic events leading to the death of a close friend, Dame Natalie Ledwell felt a call to make a greater impact in the world. After ten years teaching Law of Attraction and creating one of the most successful personal development companies in the world, Mind Movies, Natalie knew it was time to bring their life transforming affirmations tool into the schools.

But what happens when your purpose-led dream is fraught with obstacles, challenges and forces you to become an entirely new version of yourself to pull it off?

On Amplify Your Success Podcast episode 313, my close friend Natalie joins me to talk about what can happen when young people have the tools to gain self-confidence, feel powerful and grounded, and navigate life’s challenges with healthy self-esteem.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways

  • [5:31] How personal development led to the birth of one of the most successful Law Of Attraction companies, Mind Movies.
  • [9:50] What led to Natalie’s impulse to be a global changemaker for young people.
  • [12:35] How using affirmations, Mind Movies and personal development is being used through Natalie’s kids program in schools.
  • [14:22] How living your full purpose often means doing the hard things.
  • [17:07] The importance of bringing personal development into schools to create transformation.
  • [20:55] How Natalie tackles huge, bold goals that are way bigger than she knows how to do on her own.
  • [34:00] The smartest (and scariest) decision Natalie and her partner Glen made was investing in a high-ticket mastermind.
  • [36:04] Natalie and I discuss no-regrets thinking and how everything happens in Divine timing, even the awful, painful life situations that emerge.

 

About the Guest

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.

Right now, she has launched her groundbreaking Social and Emotional Learning curriculum entitled, "Personal Growth Studies", into schools here in the US, which is designed to empower youth from ages 5-18 years to live fulfilling and successful lives with high self-esteem and a vision for a bright future.

In October 2018, Natalie traveled to Liberia, where she met with government officials and launched Personal Growth Studies into a number of schools, which is now in its second year, working with over 1000 students.

In 2020, Natalie had the immense honor of being Knighted by the Orthodox Order of St John, a humanitarian group recognizing individuals who are not only doing great work but who have a big vision of the work they want to complete in the world helping others. And she has also been awarded one of the Top 50 Women Leaders of Los Angeles for 2022.

 

Resources Mentioned in This Episode:

Dec 5, 2022

What if you knew that a 1 degree change in your business growth strategy could accelerate your progress? And, what if eliminating one common mistake could help you attract more ideal clients?

Often, big successes stem from making micro-adjustments to a strategy that has a lot of the correct elements, but just needs a slight change to perform better.

In the coaching and “expert” services market, the ability to stand out in a very crowded market is necessary to win new business. So if you are making one of these five common growth mistakes, chances are your brand, your business and your offerings will be invisible.

On episode 312 of Amplify Your Success Podcast, I’ll share what I see happening to really talented and smart experts who are making these common mistakes – and how it is eroding your confidence and clarity to make a greater impact.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan   Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:01] Proper positioning is essential as we move into 2023 and experience a culling in the coaching industry.
  • [8:29] The real reason an entrepreneur is making mistake #4 and is invisible to their best clients.
  • [13:18] If doing all the right things isn’t leading to business growth, mistake #3 in messaging is often the culprit.
  • [17:50] What happens when a service professional doesn’t use Value Positioning to price and sell their offerings.
  • [23:03] The #1 mistake that keeps entrepreneurs stuck, struggling and in low growth and the one mindset shift that solves this instantly.
  • [25:41] Why free offers are ruining the financial success of many businesses who rely on freebies alone.

 

Resources Mentioned in This Episode:

 

Nov 28, 2022

If you are an impact-driven entrepreneur, getting your work out to the world in a bigger way is how you will fulfill your life’s purpose (not to mention create financial stability for your business.)

But, there is an exhausting number of passion filled business owners who are broke and feel frustrated with how little impact they are making.

On Amplify Your Success Podcast episode 311, Teresa de Grosbois, founder of the Evolutionary Business Council, joins me to share the three most important success factors that are missing for way too many entrepreneurs.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:29] What it means to be a thought leader (and how it differs from being an influencer.)
  • [9:05] Teresa discusses the 3 pillars that every impact driven entrepreneur needs to have success.
  • [12:19] How to be influential and maintain your authenticity.
  • [15:47] The value of mobilization to drive monetization and profits in your business.
  • [17:45] The key reason people look for evidence of your credibility as an influential leader.
  • [23:19] Teresa takes us behind the scenes of how she started the powerful Evolutionary Business Council.
  • [25:40] Why Teresa believes that more people need to give themselves permission to pursue their dreams.

 

About the Guest

Teresa de Grosbois (say “de-Grow-bwah”) is on a mission to change the planet, one grass-roots movement at a time. She is the #1 international bestselling author of ‘Mass Influence – The Habits of the Highly Influential’, which has been on the bestseller lists in 7 countries since 2015.

A 4x international bestselling author, Teresa teaches marketing courses around the globe to business leaders and entrepreneurs on how to create massively successful word of mouth campaigns. Teresa heads the international Evolutionary Business Council, a membership-based organization which empowers change-makers to create profitable, impactful businesses that have a lasting and transformational impact on the individuals that they serve.

Resources Mentioned in This Episode:

Nov 21, 2022

Having a personal brand is different than having a company brand. Whether you are a business of “one” or a large company, developing a personal brand for the founder (or a key influencer in the company) can help you establish a loyal community of buyers.

A personal brand is built around an individual, and often reflects the key character, values and persona of that one person.

From YouTube videos, TikTok and Facebook Lives to podcasting to media placement and traditional PR, there are a variety of ways to build a personal brand – so how do you know what approach to take for you?

On Amplify Your Success Podcast episode 310, former The Apprentice contestant turned publicist Sabrina Stocker joins me to share how she pivoted her multiple 7 figure branding company during the pandemic by leveraging her personal brand (and how she helps her clients leverage tools like YouTube to quickly build their own brand.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:27] The importance of a personal brand when growing a business.
  • [5:38] Why the very first thing a potential client does to research a brand, or company, before they buy, starts on Google.
  • [9:14] Sabrina shares the power of having a trust-worthy brand, and why it is essential when you need to pivot your business offerings.
  • [12:13] How “brand role models” can help you define your own brand.
  • [13:25] Sabrina covers 5 commonly made brand-building mistakes that entrepreneurs make.
  • [15:57] How to leverage YouTube to quickly create your own personal brand.
  • [19:55] The debate about “mainstream media placement” and whether or not it should be part of your brand building efforts.

 

About the Guest

Sabrina Stocker is a tennis player turned Top Ten Apple News and Forbes featured entrepreneur. Sabrina has built several successful companies, mentored hundreds of entrepreneurs, and was a finalist in the BBC One Show, The Apprentice.

Having spoken in front of thousands at arenas including Wembley Stadium, The Excel Stadium, and the London Olympic Stadium, she has created a loyal community.

Sabrina is the Founder of Two Comma PR, a public relations agency helping turn personal brands into profits. Helping her clients get featured in the top publications, podcasts, TV and speaking events, she knows how to build a brand.

 

Resources Mentioned in This Episode:

Nov 14, 2022

With all of the changes with Instagram and the addition of short videos called Reels, creators are wondering how to leverage the algorithms now.

In one word, video.

Video, especially 6 second videos that use trending audio, continue to dominate the feeds of Instagram users. 

On Amplify Your Success Podcast episode 309, Jake Adam Davey, host of the INfluence Podcast, drops in to share how you can gain attention from your ideal audience and spark engagement that turns into hot leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:44] What is changing on Instagram and the benefit to users and their marketing efforts.
  • [7:05] How YouTube, Netflix and the short video trend are driving what users want to see more of.
  • [8:57] Jake talks about how we can differentiate our brand on Instagram.
  • [12:22] How creating video for Instagram helps establish credibility with your audience.
  • [13:45] The secret to getting engagement on Instagram right now.
  • [16:35] Jake shares how to inspire conversations in the DMs that will wake up dormant leads and get your ideal clients to raise their hand to working with you.
  • [25:57] What “hot buttons” to use on Instagram to improve your ROI (return on investment) on this platform
  • [34:58] The importance of doing what others put off to achieve your next level of success.

 

About the Guest

Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator.

His mission is to help ordinary people/highly ambitious & driven people live extraordinary lives by providing practical tools and guidance by empowering them in areas of wealth, personal mastery and business.

With over 15 years experience in education and leadership, Jake has taught sales and marketing strategies to tens of thousands of business owners and entrepreneurs worldwide. He has spoken on stages across the UK, South Africa, Asia and across Europe.

Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.

He’s the founder of the Influence Podcast and has appeared in a wide range of media outlets including CBS, NBC and Fox.

In his free time he loves reading, CrossFit and spending as much time outdoors in nature as he possibly can!

 

Resources Mentioned in This Episode:

Nov 7, 2022

Collaboration is a valuable strategy to co-create opportunities, especially with your competitors and colleagues who have similar offerings. But many business owners stop exploring a win-win opportunity to market to each other’s audiences the moment they sense competition.

What if your best new clients will emerge by unlocking the synergy instead of focusing on the similarity in offerings?

On episode 308 of Amplify Your Success Podcast, I’ll show you how to unlock the riches by collaborating with peers who offer similar services and products to your ideal audiences (and everyone wins!)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:22] How 3 key relationships brought me a million + in revenue, even though we were competitors.
  • [5:20] The first key to unlock collaboration from a competitor lies in your mindset.
  • [10:06] How to find synergy with a competitor to get past the feelings of competition.
  • [12:47] What relevance is and how to use it in your messaging to attract synergistic partners.
  • [17:02] Why I like hosting your own podcast to help you take the lead and initiate collaboration conversations.
  • [18:06] A super simple first step you can take with a competitor that allows you to “test” the relationship.

Resources Mentioned in This Episode:

Oct 31, 2022

What’s the best and fastest way to attract ideal clients and inspire them to work with you? Host an event where you guide your audience through a powerful transformation.

There are at least seventeen types of events that will attract your ideal clients, but knowing the best type of event for your business requires a bit of consideration. From live events to virtual workshops to social media video, each of them have a place in your lead generation process.

On Amplify Your Success Podcast episode 307, Shay Wheat joins me to share how to attract clients ready to work with you by hosting the right kind of live event for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:32] A shift in perspective about Facebook and LinkedIn Live as events.
  • [10:23] Surprising statistics from the State of Events survey and how 75% of attendees will continue to attend virtual events, even when live events are offered.
  • [14:33] Shay shares the learning arc method to keep people engaged during events.
  • [15:47] How to know what kind of event to host for your specific growth goal.
  • [18:45] The 5 event fundamentals that drive results from live events.
  • [21:34] We discuss what’s involved behind-the-scenes of events to create the best attendee experience (and improve sales.)
  • [30:12] Shay shares her boldest move and how “leaning in and saying yes” changed her entire life.

 

About the Guest

Shay Wheat is a Certified Event Producer™ & Creator of popular

programs such as “The Powerful Event Process”, “The Ultimate

Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. We assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.

Our clients have made over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

Our team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees.

 

Resources Mentioned in This Episode:

Oct 24, 2022

Do you have a publicity strategy that routinely gets your message in front  of the media and other visibility platforms?

The role of publicity has evolved in the last decade, especially with technology creating multiple new platforms that help you get seen. From podcasting to Medium.com to traditional media, there are many opportunities. The key is to focus on the platforms where your message will be relevant.

On Amplify Your Success Podcast episode 306, Jill Lublin, author of Guerilla Publicity, joins me to share how to make publicity a key part of your visibility strategy (and leverage technology and media.)

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:04] What Jill’s definition of publicity is and why it is essential for an expert-based entrepreneur’s visibility strategy.
  • [7:56] How technology has multiplied the opportunities for publicity coverage.
  • [11:31] How your message becomes a key ingredient in your publicity platform.
  • [15:30] Jill explains why everyone is an expert and how to claim your expertise.
  • [20:27] Jill shares some examples of using everything you got to get your message spotlighted in traditional media.
  • [24:25] What to do in 15 minutes a week to build your brand and position yourself for publicity.
  • [26:43] Getting over the fear of no one showing up to her book signings.


About the Guest

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years’ experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

 

Resources Mentioned in This Episode:

Oct 17, 2022

There is a fascinating paradox that some leaders feel as they crest the top of their game – after working countless hours and sacrificing so much for their success they end up feeling lost and deeply unfulfilled.

Some will chase the next dream, others might fall into burnout and many will become complacent. What comes next could transform your life into pure bliss if you are lucky enough to transform your block into a channel of prosperity.

On Amplify Your Success Podcast episode 305, Tracy Yates, Transformational Architect, joins me to reveal how after building an 8-figure business she found herself in The Ambition Paradox and how her life changed forever when she activated a higher frequency of success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:32] What The Ambition Paradox is and how leaders get trapped there, even those though aren’t fulfilled.
  • [12:00] The “I’m Fine Fog” and why we can feel okay but not be fulfilled.
  • [13:52] Tracy shares about a trend she sees with 7 & 8 figure earners who achieve financial success with a significant cost.
  • [17:26] The problem with normalizing big success at any cost.
  • [25:15] Tracy unpacks the difference between big and little trauma.
  • [35:38] What a higher frequency of success looks like and how it creates a channel for prosperity.

 

About the Guest

Tracy Yates is a sought-after Transformational Architect, Alchemist and Strategist to ambitious leaders and entrepreneurs who reach accelerated new heights and boundary-less prosperity in business, leadership and personal mastery.

Tracy built an 8-figure business from the ground up marketing for the world's biggest brands like Google, Hulu, Disney, and Amazon. She’s now a secret weapon to the next generation of leaders who create extraordinary businesses with ultimate fulfillment while unlocking prosperity in all areas of their lives. Tracy is known for her lightning-speed transformations that dissolve what stands in between you anchoring into your highest vision.

Tracy and her husband split their time between Palm Springs CA and San Miguel De Allende in Mexico.

 

Resources Mentioned in This Episode:

 

Oct 10, 2022

Being an entrepreneur often means unlocking a bigger capacity to handle challenges and overcome unforeseen obstacles. I’ve often said that having your own business is one of the most valuable personal development courses you can ever enroll in.

What most of us realize along the way is, the “inner work” is essential to have the resilience required to grow a business. But what does “inner work” even mean? And what kind of “inner work” really helps?

On episode 304 of Amplify Your Success Podcast, I’ll take you into my own healing journey and how I’ve overcome limiting beliefs, what resources I’ve found helpful in healing trauma, and the little habits that help me have energy and focus in my day to day activity.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

 

Key Takeaways

  • [3:22] Where I first discovered that success is an inside game.
  • [5:02] How NLP helped me unlock my resilience and full capacity.
  • [7:23] What I discovered about unhealed trauma and its insidious impact over your mind, decision making and confidence.
  • [9:15] Quick fixes versus learning how to use tools for on-going “course correction.”
  • [12:47] Why eating clean is a key part of the inner work that expands your focus, energy and ability to feel ready to take on bigger goals.
  • [21:54] Trauma healing resources that I found helpful.
  • [16:42] How Human Design helped me own my strengths and embrace my unique decision making approach.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

 

Resources Mentioned in This Episode:

Oct 3, 2022

Have you considered creating your own app as a way to attract more buyers? With the ease of current technology, starting your own app is actually a smart idea. Not to mention, building a social app like Wisdom, Clubhouse or Spotify’s Greenroom is a great way to also build community.

So if you’ve got an idea around your new app, where do you start and how do you fund your idea?.

On Amplify Your Success Podcast episode 303, Dayo Akinrinade, founder of the Wisdom app, joins me to share her advice on starting and funding your own app idea.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.


Key Takeaways

  • [4:32] Dayo shares a bit about her tech background and how it fueled her desire to create community.
  • [10:39] What social audio is and why it is more important than ever right now.
  • [13:15] What’s unique about the Wisdom app, especially with the rise (and fall) of other social communities.
  • [21:36] The Lean Startup Approach and how to use it to quick start your app idea.
  • [24:34] When to do fundraising for your tech startup or app idea.
  • [31:35] How to grow the reach and subscribers of your app once you’ve launched.
  • [39:49] Dayo talks about how the Wisdom app is a game changer for podcasters (and how to claim your podcast on the Wisdom app.)


About the Guest

Dayo started as an IT Management Consultant at Accenture and Deloitte. Then, driven by the lack of diversity in London’s tech ecosystem, she joined the founding team of OneTech, London’s largest diversity in startups programme, backed by the JP Morgan Chase Foundation.

Subsequently, after spotting a gap in the market, she went on to found Africlick, a cultural dating app targeting 1 billion Africans globally. Africlick has been mentioned on BBC Africa, BBC London Radio and Huffpost.

Dayo holds a B.Sc. in Computer Science from the University of Manchester and a M.Sc. in Technology from University College London. Dayo was named the 2021 Women In Dating Powerbook, celebrating the 20 most inspirational and influential women in the dating industry.

 

Resources Mentioned in This Episode:

Sep 26, 2022

What if the hustle and grind you’ve been in to grow your business is actually doing more harm than good?

As entrepreneurs, we always have a long list of to-do’s that never ends so it can be very tempting to work long hours trying to get everything done. Not to mention the internal conflict and “mean inner message” that continually drives us to be and do more to keep up with your competition.

On Amplify Your Success Podcast episode 302, Jessica Butts joins me to flip the script on hustle culture to create a more peaceful (and sustainable) way to grow.

Key Takeaways

  • [4:40] Jessica shares how island life has helped her learn the value of slowing down.
  • [6:15] How trauma becomes fuel for “hustle harder” (and the huge cost that comes with that approach.)
  • [13:27] The all too common “shoulding” that plays into decision making and our ambition.
  • [17:14] Why it’s important to check in our definition of success, not just once, but over and over again.
  • [21:55] Jessica talks about the runaway train effect of running a business with multiple offerings.
  • [25:35] What’s your #1 priority? Why it’s important to decide what’s really important.
  • [34:49] Jessica talks about why she doesn’t look at the past with regrets.

 

About the Guest

Jessica is a psychotherapist, 3x author, Myers Briggs Expert, corporate trainer, and keynote speaker.

In Jessica's work over the past 20 years with personality type and human behavior she has found a way for women to balance their ambitious ways that keep them constantly "doing" with new ways to help them also "be".

She is practicing what she preaches and recently sold everything she owns and fulfilled a lifelong dream and moved to Maui to Heal her Hustle while also running her successful business. She is now on a mission to help other women learn how to Heal their Hustle.

Sep 19, 2022

If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

 

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

  • [7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
  • [8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
  • [9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
  • [13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
  • [18:27] The 2 things you must have in your video to get people to watch them.
  • [22:06] Bob and Melanie discuss using video as part of your ad strategy.
  • [27:35] Trust building and the new age of video marketing versus influencer marketing.
  • [35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
  • [39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

 

Resources Mentioned in This Episode:

Sep 12, 2022

What’s one of the biggest myths that holds entrepreneurs back from scaling their business? Fearing the leap to a 7 figure business model.

Whether it’s a mistaken belief that it will be more work, or that you can’t possibly serve that many clients properly, or you dread the increased management requirements, many business owners keep themselves locked into a six figure business that ultimately is a lot more work to run.

On Amplify Your Success Podcast episode 300, I’m celebrating my 300th episode by re-airing a powerful conversation from #NextLevelInfluence with my co-host Sam Riley that might forever shift your perspective and give you a much needed incentive to make that next growth leap.

Tune in to hear our exciting announcement about Next Level Influence Podcast too!

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

  • [1:57] Celebrating making it to 300 episodes (and avoiding the dreaded ‘podfade’ epidemic
  • [4:17] Sam talks about the hustle and grind she felt stuck in from her first low six-figure business
  • [5:35] A helpful perspective shift, “It's easier to sell a $1k deal than a $100 deal” and how it applies to scaling from 5 - 6 or 6 - 7 figures..
  • [6:29] The biggest growth bottleneck that kicks in at 6 figures that affects an entrepreneur’s ability to scale into 7 figures easily.
  • [9:25] Melanie reviews the 3 pillars required to optimize your business for easier growth.
  • [12:20] Sam shares wisdom she learned as a teenager working at McDonald’s that is the fuel for her repeatable systems growth strategy.
  • [16:33] Melanie and Sam discuss where delegation goes wrong and the #1 limiting belief that keeps an entrepreneur from experiencing team-supported growth.
  • [19:46] Two mindsets required to scale from 6 to 7 figures without building a JOB for yourself.
  • [27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Sep 5, 2022

As entrepreneurs, there is a never-ending to-do list that can suck up every moment of the day. Excitement and enthusiasm to grow can quickly turn to resentment and overwhelm, as the tasks stack up and your free time disappears.

However, when we allow ourselves to get into a funk and feel stressed all the time, we activate a low vibration that can repel prosperity.

This may sound like crazy advice, but I want you to find ways to have more fun in your business, to activate a higher vibration of prosperity and abundance.

Money loves joy, and when you incorporate more fun into your day to day experiences, EVEN in your business, you’ll find prosperity follows.

On episode 299 of Amplify Your Success Podcast, I’ll share how I turned my “frustration” into fun energy in my own business – and how that brought immediately a big burst of cash flow.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [3:55] How many entrepreneurs end up building themselves a J.O.B. instead of a business that supports their lifestyle.
  • [6:02] What I discovered about money making blueprints - and the mistaken belief that we have to work harder all the time to get ahead financially.
  • [13:33] The role of dopamine and brain chemicals in our ability to have more fun.
  • [8:55] How having more fun makes you even more attractive to potential clients.
  • [11:47] An important shift from focusing on the “process” to focusing on the outcomes to have more joy in activities you don’t like doing.
  • [16:02] I cover 4 brain and habit repatterning areas that allow you to have more fun in your business.
  • [19:42] The $17 hamburger email that brought me $15,000.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

Resources Mentioned in This Episode:

Aug 29, 2022

What if you could reach one thousand potential clients and raise your authority in one day. That’s the power of a virtual event, when you know how to host them for maximum impact.

Virtual events can be anything from an online workshop to a summit, but knowing the best type of event for where you are in your business growth and who you want to reach are important factors.

On Amplify Your Success Podcast episode 298, Liam Austin joins me to share how they host online workshops to share expertise with their community – and how the virtual event removes many attendance barriers like travel costs and time away from the business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:42] Why virtual events are valuable for accessing expertise, no matter where you are in the world.
  • [7:34] The differences between an online workshop and an online summit – and when you should offer each type of experience for your community.
  • [11:15] Three super valuable ways an online workshop helps you fill your big ticket programs.
  • [15:58] What can get in the way of creating, filling and delivering a successful online workshop.
  • [24:46] The quick win method for leveraging online workshops.
  • [32:35] The life-altering decision Liam made that got him started with virtual events.
  • [34:49] Where Liam left over $50k in revenue on the table with one big mistake.

About the Guest

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.

 

Resources Mentioned in This Episode:

Aug 22, 2022

How do you monetize your unique superpower, especially when you can help create a massive transformation for others?

Creating a successful coaching program may be easier than you realized, but it may look very different than you imagined. Learning how to put all the puzzle pieces together and find a market for your offer is something that all coaches and course creators must do.

On Amplify Your Success Podcast episode 297, James Lam joins me to talk through the six foundational elements to create your first six figures as a coach and course creator.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [3:59] It's not just what you know, it's also what you don't know, to monetize.
  • [6:53] Why you shouldn’t create your program based on what others in your industry are offering.
  • [8:23] The 6 foundational steps to monetizing your superpower.
  • [13:33] James discusses the weight of expectations and how it can limit your success.
  • [18:09] Two common things that hold entrepreneurs back: doing the wrong things and not having the courage to level up.
  • [25:50] Why not trusting yourself can derail your bold goals.

 

About the Guest

James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada.

 

Resources Mentioned in This Episode:

Aug 15, 2022

Running your own business requires making a lot of decisions, not to mention having influence with your team, your clients, and your community. Having this kind of influence means it's important to be a person of character.

Having character means that a person behaves with respect, loyalty and integrity – which positively influences others. Character doesn’t just apply to business owners, but to anyone who mentors, coaches and leads others.

On Amplify Your Success Podcast episode 296, Basketball Coach Gary Waters joins me to discuss being a character coach and how this can have a positive impact on society.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  1. [1:52] What helps an entrepreneur build character so that they own their authority.
  2. [6:15] The importance of character in our society today.
  3. [10:07] How character in business shapes the know, like and trust factor.
  4. [13:38] Gary’s experience with the NCAA at the Final Four around character development.
  5. [16:48] Five values that drive character development.
  6. [20:16] Melanie and Coach Gary discuss examples of transforming team member performance with character coaching.
  7. [26:57] Gary’s experience training the police department around character and influence.

 

About the Guest

Coach Gary Waters earned his reputation building college basketball programs. He was the winningest coach in the history of Cleveland State University. During his time at the school, Coach Waters won 194 games and led the Vikings to six postseason appearances.

In 2009, Cleveland State made the NCAA Tournament and advanced to the second round after shocking Wake Forest. He rebuilt three programs -- Kent State (92-60, five years), Rutgers (79-75, five years) and CSU -- into winners. Coach Waters led Kent to its first NCAA Tournament appearance in 1999 and a second in 2001 before leaving for Rutgers.

The winner of numerous honors, he was 2008 Horizon League Coach of the Year; 2011 Horizon League Champions; inducted into The Ferris State University and Kent State Hall of Fame; and winner of the John Lotz Barnabas Award by the Fellowship of Christian Athletes for the 2009-10 season. Coach Waters was named a Master Coach by the Nations of Coaches in 2015 and served on the board of the National Association of Basketball Coaches.

Coach Waters is a Detroit native and graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978, and an M.A. in Educational Administration from Central Michigan in 1976. He currently resides in Tampa, Florida.

 

 

Resources Mentioned in This Episode:

Aug 8, 2022

When Imposter Syndrome, or imposter moments, kick in for an entrepreneur, they may convince themselves that they aren’t good enough to pursue their goal. Instead of finding a successful path, they throw on the brakes and let all their fears takeover.

Imposter Syndrome is often the real reason an expert doesn’t stand out from the crowd and experience more sales too.

I’m no stranger to the feeling of “not good enough” but instead of letting that head trash stall my goals, I’ve discovered how to reconnect to my confidence.

On episode 295 of Amplify Your Success Podcast, I’ll share what’s really going on when doubts creep in that derail your progress, and how some of the techniques in my Guest Expert System can help you regain your momentum.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:02] Melanie talks a bit about the Guest Expert System and how it helps you craft a compelling message that attracts clients which boosts your confidence.
  • [3:54] What imposter syndrome is for entrepreneurs.
  • [5:14] How comparing yourself to others can activate your doubts unnecessarily.
  • [10:27] What happened when a client started doubting her clarity and it caused her to feel stuck.
  • [13:47] Why uncovering the root of your Imposter Syndrome is invaluable to have a strategy to move through those moments of doubt.

Resources Mentioned in This Episode:

Aug 1, 2022

When you are ready to scale your business impact (and grow your income beyond the early six figures), you’ll be looking at leveraged offerings.

One very profitable and scalable offering is membership programs – access to knowledge, training, and coaching for a fee.

On Amplify Your Success Podcast episode 294, Lisa Princic joins me to discuss how to identify the best membership program to offer your community (and shares some current strategies she’s testing right with her offerings!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:00] What a membership program really is and how to simplify setting up for your business.
  • [6:43] The different types of membership programs that sell well right now.
  • [10:15] Features that make a member want to stay longer (this might surprise you!)
  • [13:25] Knowing where your membership fits into your other offerings (and why this is important to designing one that works well for your business.)
  • [17:46] The best way to price your membership program.
  • [20:39] Lisa shares some of what’s working right now when launching a membership program.
  • [26:35] The importance of positioning in your membership program’s long-term success.
  • [31:47] What Lisa discovered about niching down (and why she wished she would have done this much sooner.)

About the Guest

Lisa Princic is the owner of Scaling Deep. Over the last 12 years, she has helped hundreds of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands.

Lisa helps coaches, consultants and professionals become thought leaders and increase their impact and wealth with membership programs. A staunch believer in business simplicity and intention, she helps her clients accomplish their goals by focusing on what to do AND what to ignore.

Lisa loves a challenge with adventure and can often be found skiing or biking in the coastal mountains of BC.

 

Resources Mentioned in This Episode:

Jul 25, 2022

Most business owners know they need to make a profit, pay taxes and protect their assets. But, there are hundreds of profit drains lurking in your day to day operations that could be plugged up – and that adds profit to your bottom line!

From your podcast equipment to how you title your assets to common misconceptions about the timing of protecting your IP, these small profit drains can add up fast!

On Amplify Your Success Podcast episode 293, I talk with Amy Rose Herrick, a small business profit building specialist, about small changes to make that will boost profits in your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:17] The profit black holes that negatively impact entrepreneurs.
  • [7:21] The 1% rule and how to use it to evaluate your financial profits.
  • [7:39] The Rule of 10 for property owners.
  • [11:54] How the multiplier effect plays out over the long term effect on your business investments.
  • [14:32] The best way to plan for unplannable business interruptions that could shut down earning capability.
  • [21:17] What the cost effective Trifecta approach is for domain trademarks and logo design.
  • [24:32] Amy discusses the best way to title your assets so you don’t waste time or money.
  • [27:02] What depreciating assets are and how to apply this to your podcast (Hint: you are probably doing this backwards, Amy says.)

 

About the Guest

Amy Rose Herrick, is “America’s Profit Building Specialist.” She trains Entrepreneurs, or their staff, worldwide, in as little as 15 minutes how to build bigger bottom lines, saving them time, and money. She is positively impacting generations of family’s wealth with her talents.

Amy also excels at helping US business owners structure the sale of appreciated assets to reduce capital gains taxes, or eliminate the capital gains taxes entirely.

On a more personal note, she is the author of several books with the most recent being the inspiring, faith building #1 Best Seller “Pack Faith First, Suitcases Second: A decade of miracles after 50”. She will be releasing 11 more books by the end of 2022.

 

Resources Mentioned in This Episode:

Jul 18, 2022

If you’ve got a really big vision of how you can make a positive impact in the world, you’ll need to have some new power tools in your business growth toolbox.

When you are a thought leader or change maker, you’ll be navigating new terrain, setting goals that feel way bigger than you feel capable of, making decisions without a lot of clarity and learning to trust others to help you grow.

Being a world-changer requires inner fundamentals that most entrepreneurs have not yet developed.

On Amplify Your Success Podcast episode 292, I talk with Spencer Snakard, an expert in helping women leaders become world-changers, about the 3 inner fundamentals required to make big transformation happen on the planet.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:59] What ontology is and how it drives doing versus being in humans.
  • [6:44] Spencer outlines the 3 fundamentals of world-changers who are actually making good money AND making a big impact.
  • [7:39] Why being out of alignment becomes a goal saboteur.
  • [13:30] Spencer explains alignment and why survival plays such a big part of our motivation system.
  • [16:34] What our identity is, and why it becomes such a powerful force (both positively and negatively.)
  • [20:49] What an Upper Limit Safety Barrier is (and how to know if this is happening in your life)
  • [27:01] How a mindset coach works in comparison to a strategy coach (and when you need to work with each of them.)
  • [36:33] Spencer shares a powerful insight about how her past challenges and failures became a powerful catalyst for becoming who she is today.

About the Guest

Spencer Snakard is an Executive Transformation Coach, Trainer, and Speaker. She helps visionary entrepreneurial women leaders break through upper limits so they can turn their mission into a world-changing movement … without life-sucking consequences!

With 25 years of experience, her transformative programs cause profound & lasting shifts in participants' lives by getting to the heart of what drives us, what holds us back, and what it takes to be truly fulfilled as spiritual beings having a human experience. Helping clients get out of their own way, she has taken them from self-limiting beliefs that were putting a ceiling on their revenue & impact, to multiple seven-figure years with a business & life of their design.

Spencer has a degree in Psychology and extensive training & leadership in Ontology. She is a Success Principles trainer, a Yoga instructor, and a Professional Certified Coach, who brings a sense of play & humor into all her work. Spencer has been featured on dozens of podcasts, including one ranked among Top Business Podcasts by Inc. and MSNBC.

Married to the love of her life, they are a combined family with 4 children, ages 15-26. They love spending summers together on the rocky coast of Maine and are currently building an oceanfront home there to enjoy family getaways & client retreats

 

Resources Mentioned in This Episode:

Jul 11, 2022

As entrepreneurs, our ability to produce consistent revenue is heavily influenced by our mindset. Beliefs, cultural norms, childhood conditioning and even our current world events all factor into our story about money and success.

In my experience, you tell a story about the financial results you currently have, and that story locks you into a pattern that can be hard to break…

…unless you learn how to elevate your money story so that you increase your capacity to receive money.

On episode 291 of Amplify Your Success Podcast, hear my story about raising my money game as a business owner and why it is advantageous for you to improve your own internal dialogue about being prosperous.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [3:48] Why your money story is playing a key role in your financial success.
  • [5:31] Your money story is like your internal program that runs on autopilot.
  • [7:27] What forms our money stories (how your childhood and world conditioning factors in.)
  • [11:22] Examples of typical money stories that keep entrepreneurs stuck in scarcity, struggle or working too hard.
  • [17:16] If you are the writer of your destiny, how do you pick the money story you do want?

 

Resources Mentioned in This Episode:

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