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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: September, 2021
Sep 27, 2021

One of the most powerful ways to transform tragedy and heal from trauma is to start a movement that can positively impact the lives of millions of people all over the world.

From Martin Luther King, to Mother Theresa, to Black Lives Matter, to the recent paper straw movement, one person who has ignited their mission can transform the world - if you know how to start a movement that can go global.

On Amplify Your Success Podcast episode 250, I’m joined by long-time friend Eiji Morishita to talk about what it really takes to create a movement that inspires, engages and moves people into meaningful change. Whether you’ve got a small, grassroots idea or know you want to transform the world and are ready to activate a mega movement, tune in to hear what it takes to make change happen.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[0:14] Our 250 episode celebration (how to share this episode and gain access to my free surprise gift!)

[7:04]  The different types of movements, example of how the paper straw initiative ignited into a global movement.

[8:49] Why there is value in starting small versus trying to ignite a mega movement out of the gate.

[14:01] The First Follower principle and how its used to ignite a million person movement

[17:49] What the five phases of a movement are and why each is critical to create a global movement.

[24:33] The Dalia Lama quote and why the Western woman is crucial to transformation and change on this planet.

 

About The Guest

Eiji (pronounced “A.G.”) Morishita is the Movement Makers Mentor & Founder of Movement Makers whose mission is to empower 1000 leaders over the next 10 years to start a movement that impact millions of lives.

Movement Makers is a business leadership accelerator for purpose & mission driven entrepreneurs to build profitable and sustainable social impact businesses. We grow your impact driven business without sacrificing your soul or your family.

 

Resources Mentioned in This Episode:

Sep 20, 2021

Wouldn’t it be helpful if you could go behind the scenes to see what’s REALLY working right now to transform leads into paying clients? Every entrepreneur and online business owner has heard how important it is to have a podcast and host webinars.

But most business owners end up with lurkers -- dormant leads that hang about on their email list or just scroll through your social media feed and don’t take action.

If these popular authority positioning strategies aren’t working for you right now, should you ditch it and try something else?

If you’ve hosted a webinar that got “meh” attendance and felt disappointed by the sales…

Or wonder how you’ll be able to monetize your podcast since you don’t have a lot of downloads…

 

Then Amplify Your Success Podcast episode 249 is going to turn the light bulb on so that you can finally transform your dormant social media leads and email subscribers into new paying clients.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • [1:08] Go behind the scenes to learn first-hand what worked during a recent program offering (and some cool new stuff like our newly rebranded website!)
  • [2:05] What a sales trigger is and why you need one to activate dormant leads.
  • [4:22] How to get the gold out of a lead generation strategy, even if it doesn’t perform the way you imagined
  • [5:43] How your podcast can become a credibility boost for high-ticket clients
  • [9:10] What to do with a webinar to increase sales and consultation bookings, even if you don’t get a lot of people attending the webinar.

 

Resources Mentioned in This Episode:

Sep 13, 2021

If you are a service based business, chances are your greatest need (and often your greatest challenge) lies in attracting new clients.

But if you are in a crowded market that is often seen as a commodity, then you absolutely need a proven strategy to attract and retain clients who are ready and willing to pay your fees.

My Amplify Mastermind client Sharon Christie spent 15 years perfecting a process to being the go-to authority in her area of law practice, and it served her well as she successfully grew her law business from zero to thriving in under nine months.

On Amplify Your Success Podcast episode 248, Sharon joins me to reveal how she now coaches and guides other female lawyers ready to create a steady stream of great clients on how to stand out, attract and sign them so that cash flow stays consistent.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Four things that, when you get them right, help you overcome the biggest challenge for women in solo practice.
  • Why women lawyers and service professionals have trouble getting new clients.
  • The #1 thing a woman lawyer or service professional could do today to start getting a steady stream of great clients.
  • Why video is important to getting noticed by potential clients.
  • The importance of being a good listener in the sales process.
  • What Sharon realized she waited way too long to do in her own business.

 

 

About The Guest

With 15 years in a solo law practice, Sharon Christie, founder of BoldWomenLawyers.com, discovered that the secret to thriving instead of merely surviving in solo practice lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months.

Sharon developed a proven 3 step success formula to help other female lawyers who are ready to replace the rat race with a bold, thriving law business.

 

Resources Mentioned in This Episode:

  • Get Sharon’s resource, The Women Lawyers Success Guide  and discover the The 3 Foundational Pillars Your Law Business Should Stand On To Drive Success
Sep 6, 2021

Webinars are an important part of your marketing strategy -- not only do they educate your audience on your offers, but they also position the entrepreneur as an authority and can reach an audience across the globe.

Webinars have been popular for many years, but not every business owner is effective with them. If you give too much value,  you’ll often give the audience the feeling that they know what to do (and then they don’t buy.) But if you don’t give enough value, the audience screams “too salesy” and won’t buy.

What’s the right balance of giving great value and inspiring your ideal clients to buy?

On Amplify Your Success Podcast episode 247, my guest Jon Schumacher joins me to share the secret to creating webinars that actually attract ideal clients and sell them into solutions they need. This episode will help you tweak your webinar and make it 100 times more effective.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why webinars are a critical part of your marketing strategy
  • Two of the big mistakes people make when designing and delivering their webinars.
  • The 4 part content formula to teach on a webinar.
  • Jon’s thoughts on automated vs live webinars.
  • How to fill a webinar with ideal clients.
  • The bold move that transformed Jon’s business

 

About The Guest

Jon is a virtual sales expert, webinar specialist, and online marketing advisor to consulting and service companies worldwide.

Jon is the President of Marketing Mastery Media INC dba JonSchumacher.com and the Co-Founder of Sales Elevation, a web agency focused on website design that converts.

Jon is the host of the world’s largest online sales webinar conference, the Webinar Mastery Summit which has reached tens of thousands around the world.

You can learn more about Jon over at JonSchumacher.com.

 

Resources Mentioned in This Episode:

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