Imagine unlocking the hidden potential within your business by addressing the unseen forces currently draining your resources. It’s not uncommon for expert-entrepreneurs to experience invisible barriers that limit their growth potential.
These hidden energy leaks affect their finances, productivity, and sense of self-worth, often without realizing it. This internal misalignment can derail your focus, cause confusion in your decision making and perpetuate cycles stuck.
If this is resonating, there is a way to identify and remedy these leaks before they wreak havoc on your impact and growth goals.
On Amplify Your Success Podcast episode 409, Jennifer Urezzio joins me to share how her 'Soul Language' method, a unique blend of spiritual insight and strategic business practices, can provide alignment and a clear direction.
Jennifer reveals an innovative approach to getting unstuck and into momentum, introducing the concept of “business consciousness IQ” to help pinpoint and address these sneaky drains on your energy. By recognizing energy leaks in money, talents, energy, and productivity, Jennifer offers a framework for reestablishing harmony and alignment, creating a foundation for sustained success.
05:22 Jennifer and Melanie share a bit of their early initiation into spirituality and consciousness in business.
13:12 The importance of addressing energy leaks in your business to improve performance and alignment.
19:43 Practical steps to identify and address common energy leaks around money, talents, energy, and "making war" with everything.
23:48 How daily energy activation exercises can profoundly shift your clarity, energy, and connection to your purpose.
25:58 Signs that the solution to a problem is hiding in your blind spots, and how to uncover those hidden insights.
28:25 Understanding the power and potential of "warrior energy" when channeled consciously versus unconsciously.
36:38 The importance of being willing to receive love and support, even for the most independent and "warrior-like" entrepreneurs.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams to amplify the reach of your Lighthouse Message
You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts?
Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your client communication.
On Amplify Your Success Podcast episode 408, Amy Yamada joins me to discuss how AI can revolutionize the way you connect with your ideal clients. Amy shares her innovative Ideal Client Handbook, a tool that provides quicker, deeper insights into your audience's needs, pain points, and desires. She also unveils her step-by-step approach to training AI for meaningful outputs, highlighting the significance of high-quality inputs and authentic client language.
By the end of this episode, you'll understand the importance of infusing human touch into AI content and how to get up to speed with AI without losing your brand's voice.
6:11 How Amy came to develop AI tools that help you meet your ideal clients.
10:21 How to leverage AI in a more human-centric way, rather than just using it as a "task rabbit".
14:11 How to use AI to quickly understand who your ideal client is in today’s market.
17:08 The two essential prompts to get valuable insights about your purpose and desired client transformation.
19:16 Amy shares how her custom-built GPT tool works that can analyze your unique writing style and use your authentic voice.
22:38 How to discover and use your clients' language to improve your messaging and marketing
28:04 How to get AI to match your writing style, tone, and patterns
34:07 Amy’s story on how she supported her daughter’s vision and helped raise $90,000 for a worthy cause.
Resources Mentioned in This Episode:
Join Amy’s AI On Demand Training to save time and be more human!
Access these AI Tools created by Amy Yamada & Ken Droz, IdealClient.AI:
What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market?
A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture.
On Amplify Your Success Podcast episode 407, I am joined by Nathan Andres to delve into this timely topic. We explore the concept of supercharging your spiritual batteries, what it means to be simultaneously authentic and powerful, revealing how these qualities can foster trust, empathy, and better business outcomes.
Nathan, a resilience coach and author, offers his proven REAL model to help leaders face reality, harness their unique energy, live authentically, and spread love through their leadership.
06:48 How Nathan’s hospitalization from burnout led to a deeper understanding of his purpose.
08:54 The essence of authenticity and how to build authentic resilience.
16:05 Learn how investing your spiritual batteries with love strengthens connections, and aligns you with your mission.
19:48 How prioritizing humanity, fun and trust will drive success more sustainably than profit-focused strategies alone
24:10 Two types of energies that shape your daily experiences and moods.
25:07 How to avoid mental exhaustion and why it’s important to differentiate between emotional, physical, and spiritual energy use to be more productive.
32:31 How vulnerability and authenticity promotes a culture of well-being and success.
36:17 Why developing intimacy is crucial for building strong business relationships and navigating hard conversations effectively.
41:08 What shift enabled Nathan to attract more clients and opportunities.
Grab Nathan’s Award Winning ‘Your Real Life Book’ here
Feeling like you need to be everywhere all at once, but not seeing the results you crave?
So now you feel like you need to do more and be everywhere – but it’s starting to feel overwhelming to keep up with it all?
What if you knew that it’s not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep.
Today, in episode 406 of the Amplify Your Success Podcast I’ll explore how to break free from the overwhelming pressures of staying visible, streamline your effort, and see better results.
Inside this solo episode, I’ll share three main reasons why experts often feel overwhelmed and how to navigate each type of challenge. Whether it's trying to be everywhere at once, doing everything by yourself, or not seeing the results you're hoping for, I've got a simplified plan that can transform your visibility efforts from chaotic to highly effective. By the end of this episode, you will know how to amplify your reach with less effort and far better outcomes (and you’ll stop resenting marketing and start enjoying spreading your Lighthouse Message!)
Key Takeaways:
03:21 Why I had to simplify my visibility strategy when I started to resent marketing and social media (and what happened when I focused on this one approach.)
09:56 The importance of knowing where your ideal clients are looking for solutions and how they buy, so you can focus on the right platforms.
11:57 How to gain clarity and alignment in your marketing to reach the right audience, eliminate wasted efforts, and achieve meaningful results.
17:01 Why I choose podcasts as my strategic platform to build an audience, nurture relationships and boost authority.
19:52 What you can do to create solid, aligned, supercharged content that people find irresistible.
22:49 How I streamline my process to maintain consistency while avoiding burnout.
25:16 The exciting outcome of authority acceleration as a guest expert: 10x the results from your visibility efforts
Monetize your ‘Lighthouse Message’ by borrowing Million-Dollar Visibility Streams so you attract high-value clients! 2024 applications close Sept 30th!
Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market.
In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth.
Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success.
03:16 Why your videos perform better if you optimize your message for ideal clients.
08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes.
12:35 Learn the foundational aspects of creating a brand beyond visuals.
19:16 The different types of video content you can create to build a diverse and engaging online presence.
20:41 The ABC Framework to drive revenue from your video content.
28:50 What systems and workflows you can use to ensure accountability in your content creation process.
34:39 How to define and embrace your own individual style in video content that resonates with the audience.
Resources Mentioned in This Episode:
Take Tanya’s Free Quiz and Discover Your Livestream Vibe
Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)
In a world that glorifies empire building and hustling faster, it’s not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business.
If you’ve been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset.
The answer to this common conundrum doesn't involve grinding your way to success. In fact, it’s quite the opposite.
In episode 404 of Amplify Your Success, Dana Earhart, The Multiple 7 Figure CEO Maker, has the answer to this common growth issue, which she calls “reverse engineering your success.” Dana reveals her optimization framework to help you achieve rapid business growth without burning out. Her passion for creating businesses that support the life their owners want shines through as we delve into the importance of work-life rhythm, mindset work, and reframing limited beliefs.
Listen in to discover the indicators that you may be your own bottleneck and gain valuable advice on hiring for future growth, delegating tasks, and evaluating key performance indicators. Dana's actionable advice and mindset shifts will transform the way you approach growth and expansion in your business.
13:14 Understand why work-life "balance" is an outdated concept and how to create a sustainable life-work rhythm instead.
13:58 The real reason burnout happens and Dana’s holistic 5-goal approach to feel productive and fulfilled.
15:05 How boosting your happiness and fulfillment can lead to 12% more productivity and improved leadership.
19:54 Discover the power of focusing on "being" versus just "doing" as a CEO, and how this mindset shift can unlock more growth.
20:30 Identify the key signs that you've become the bottleneck in your own business and practical steps to overcome this.
25:45 Learn the best strategy to get your time back for higher-level revenue generation.
Access Dana’s FREE Guide - How To Be A Million-Dollar CEO
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Discover how to create a ‘lighthouse message’ and monetize your visibility with me. Check out the Authority Accelerator (open for applications now.)
Being positive all of the time isn’t always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader’s relationship with their team.
In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics.
They explore an alternative approach for more effective and trustworthy leadership, being relentlessly positive, to maintain a future-focused, optimistic outlook while acknowledging real challenges and seeking appropriate resources within the team for improvement.
Pamela shares valuable insights on the power of language and communication in driving positive decisions, engagement, and results. She emphasizes the significance of creating psychological safety through feedback and disciplinary conversations, so that even challenging conversations become instrumentally constructive.
After listening in, you’ll be able to differentiate toxic positivity from being relentlessly positive and use practical strategies for fostering an authentically positive and supportive workplace environment.
3:20 What toxic positivity means and how it can negatively impact team dynamics and turnover.
8:15 The one thing that will drive engagement and commitment in leadership.
12:00 How to differentiate between toxic positivity and relentless positivity in leadership.
14:35 Why acknowledging challenges and struggles builds trust and psychological safety with teams.
16:30 The impact of language and communication in driving decisions and results.
21:10 The one thing that will help individuals identify their communication style.
23:45 How acknowledging the role of feelings in decision-making can prioritize trust, and safety to foster a healthy and productive work environment.
24:40 Signs that you may be leading with toxic positivity in the workplace
25:45 Why embracing the power of quitting can lead to a fulfilling career path.
Discover how relentlessly positive you are with Pamela’s Assessment
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Let’s face it, most of us have no shortage of business challenges and personal setbacks to navigate. It is not uncommon for our inner light to feel dim, and the weight of worries and limitations to dampen our spirits. But what if there was a way to peel back the layers of worry and reclaim your joy?
On episode 402 of the Amplify Your Success Podcast, host Melanie Benson chats with Rachel Marie Martin to discover how to get your spark back (no matter what life throws your way.) Rachel pulls back the curtain, revealing her own journey from navigating personal and financial turmoil then rebounding, which included building a mega-thriving community on Facebook.
Rachel shares a practical strategy for reframing worry, letting go of past expectations, and reclaiming personal strength and joy in the present. You’ll learn why Rachel believes in finding grace, celebrating victories, and creating a supportive environment to reclaim your spark.
05:37 How the pandemic caused many to re-evaluate their lives and sparked a need to reconnect with their true selves and life purpose.
11:03 Why it helps to let go of the life you imagined and find joy in the one you’re living.
13:26 An exercise that will help you reframe worry and anxiety so it doesn’t consume you.
17:09 How to be intentional about choosing joy rather than dwelling in negativity.
18:55 Using the ‘pause’ tool to show up as one’s best authentic self.
20:00 Becoming an advocate for responsible, supportive social media engagement and how to reframe limitations into possibilities.
22:21 How vulnerability and being open for honest conversations can ignite your spark again.
Access Rachel’s books, including the brand new, Get Your Spark Back.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Have you felt the shift in the coaching and online business industry? Many believe we are experiencing an evolutionary shift in how people invest in their personal and professional growth.
At the same time, many business owners find themselves grappling with the challenge of monetizing their business while staying true to their impact-driven vision. The struggle to balance traditional materialistic thinking with a desire for a more profound, purpose-driven approach can create some internal conflict if you don’t address it.
In episode 401 of Amplify Your Success Podcast, Karen Curry Parker, a renowned leader in human design, and I talk about the evolution of money, business, and how the human design tools can help us navigate these changes. Karen shares common myths about human design as well as the importance of using business as a tool for transformation and evolution.
But what really impacted me personally was Karen’s valuable insights on the evolution of money, ancient wisdom around prosperity and why we need to disentangle from ancestral narratives so we can identify our unique place in the cosmic tapestry.
Dive into this enriching conversation to discover the tools and mindset shifts needed to evolve your prosperity code and align your business with your deepest values.
Key Takeaways:
07:30 Karen shares her view on what’s happening in the coaching industry right now
09:00 The shift from the materialistic era towards impact-driven entrepreneurship and the uncertainties it presents for business owners.
16:45 How to balance the goal of creating meaningful impact, fulfill your soul's calling while achieving financial sustainability.
19:26 How to hold a grand, spiritually-driven vision for your business and yet stay grounded in practical strategies.
24:30 Understanding human design and how it can shift your prosperity code.
26:41 How to disentangle oneself from personal and ancestral narratives to experience more success.
29:04 How conservatism is necessary, even though it feels like you are taking 2 steps back.
34:20 Why it’s important to shift to more positive storytelling about your life and business (hint: hold the narrative of the world you aspire to create.)
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention.
This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now.
If this isn’t happening for you right now, chances are you don’t have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers
As we cross another milestone of 400 episodes of Amplify Your Success podcast, let’s explore the steps I guide my clients through to create powerful messaging. I provide real-life examples of impactful messaging strategies that have led to remarkable success. Plus we’ll get into how strategic storytelling works to build trust and rapport, so you can go from an invisible expert to one in high demand.
Tune in if you are ready to build a compelling brand and be recognized as an authority, so you can unlock the potential for consistent five and six-figure months.
Key Takeaways:
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Have you ever felt like you were reaching an invisible earning ceiling in your business, and no matter what you do, you can’t seem to break through? Gay Hendricks, author of The Big Leap, refers to this as an Upper Limit problem.
In my work, I recognize the signs that someone has reached their energetic capacity for success, prematurely. Many experts experience hidden blocks that may be holding them back from achieving your full potential in their business, and it manifests as feeling limited or lacking the energy to pursue a greater reach in their business.
In episode 399 of Amplify Your Success Podcast, I dive into the power of recognizing what’s really happening when we experience limitations of our energy bodies, as well as mental and emotional blocks, and how they directly impact the results we generate in our businesses.
I draw from my own journey into expanding my capacity for more, as well as the breakthroughs I’ve witnessed in my clients over the years. We’ll explore how unresolved trauma and limiting beliefs can create a subconscious barrier to success as well as other unique signs that you are destined for more.
Tune in to discover how understanding and elevating your energy body can open new doors for your business, allowing you to amplify your authority and increase your impact in the world.
01:42: How to recognize and expand your capacity to receive, especially if you are conscious and impact-driven.
05:53: Why self-sabotage can occur when you hit the limit of your capacity, and how to identify signs that your capacity is limited.
08:14: How unresolved trauma can manifest as chronic health issues.
11:38: The connection between emotions, energetic vibrations, and the impact on what we create and attract.
16:25: How operating in low vibrational states can hinder creating something impactful, and how to move up the energetic vibrational scale toward higher resourceful states.
19:43: How to shift from trauma states and unresolved low vibrational energies to more resourceful mental and emotional states.
21:15: Why it's essential to surround yourself with conscious leaders and influencers to increase your capacity for success.
24:10: How to strengthen your capacity to receive, expand your paradigm of what's possible, and allow yourself to be seen as a recognized authority in your field.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.)
When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about.
Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven’t activated that brand energy to its full potential.
In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I’ll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message.
I’ll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world.
Key Takeaways:
00:08: Why your most valuable superpowers might not be translating to client conversions.
00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.)
03:56: How to elevate your brand, that’s compelling and attracts ideal clients while repelling those who aren't the right fit.
07:34: The dangers of having too many offerings and how it can affect your client conversion.
10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients.
12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy.
15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st).
When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that’s not always the growth roadblock, and the real problem is probably lurking in their blindspot.
As an entrepreneur, if you don’t solve the real problem lurking in your blindspot, you’ll continue to cash solutions, throw money at problems and feel frustrated with slow sales.
The real problem behind slow sales is often a stealth business growth block hiding in your blind spot.
In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success.
Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I’ve identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains.
We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.)
Ever wondered why hitting those revenue goals feels like an elusive target? Have you ever stopped to consider that your business growth is stalled prematurely because you’ve been solving the wrong problem?
In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what’s holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum.
Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality.
This is part one of a series where I’ll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.
00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely.
03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months.
06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap.
09:21 How role that a continuity program plays in growing profits.
13:00 Why your message has to evolve as the market shifts.
17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make.
20:40 How mindset silently influences your decision making and business success, especially if you’ve got unresolved micro traumas.
24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Authority Accelerator for coaches, trainers, consultants and service providers ready to make consistent 6-7 figures a year.
90 minute Money Roadmap Strategy Session (request a Fast Track session if interested.)
Even the most talented service providers and business owners often experience resistance around selling.
But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process?
On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling.
Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you’ll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.
05:11 Discover the power of Tish’s personal selling approach and why people really buy from you.
11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects.
13:49 How to create systems and automation that takes the guesswork out of your follow up process.
15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales.
22:07 A “sales cue” tip for reluctant team members who could be closing more sales.
26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.
Access Tish Times Easy Sales and Networking (Especially for Introverts) Handbook
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals.
But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services.
Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts.
On episode 394 of the Amplify Your Success Podcast, you’ll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn.
Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations.
06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000.
12:30 The secret to getting help from AI platforms to boost content value.
13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out.
15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!)
19:38 How to use LinkedIn for boosting SEO results.
22:18 A dive into how LinkedIn’s algorithm works and measures your brand presence.
23:41 Why LinkedIn is pivotal for building a successful coaching business.
28:17 What happened when Danielle started getting vulnerable on LinkedIn.
Grab A Copy Of Danielle’s Book. Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals
FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams
Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line.
In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down.
If tracking data has felt like a waste of time, you’ll definitely want to listen in to incorporate these data tracking tactics.
05:02 What data a business owner should be tracking to measure success.
09:40 How to assess if your offers align with your business goals.
13:49 Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented.
15:25 Move the cashflow needle by gaining ‘clarity as to who’ and ‘consistency as to what.’
17:29 The problem with being unaware and busy on strategies without clarity of its ROI.
21:44 Why clarity is your north star and how it impacts your marketing, sales, automations and results.
28:01 How investing in the right mentor can transform your business.
The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book
If you are a highly ambitious entrepreneur with lots of ideas, you may struggle to grow your business fast enough. Whether your team can’t keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources.
What you don’t want is to accelerate sales to the point that your business implodes because your infrastructure can’t maintain the growth.
In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion.
Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awareness’ and why strategic delegation can significantly impact success
Key Takeaways:
04:25 How Ken’s concept of ‘unwavering awareness’ can help you make effective changes in your business.
09:02 The problem with focusing on symptoms rather than the underlying causes of the growth problem.
14:17 Common expansion mistakes like resistance to delegation and its impact on your growth.
17:17 Why your growth has to start with the end in mind (even if it’s exiting the business.)
19:36 How to use time more effectively as a competitive advantage for growth and success.
22:53 The secret to evaluating new ideas based on how it fits into your core focus.
25:40 The importance of continuous and proactive hiring so your capacity matches your ambition.
Want to book a complimentary consultation with Ken? Book here.
Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.
I'm going to take you behind the scenes of a major decision we made in my business early this year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you.
In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition.
I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).
I’ll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience..
If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth.
00:00 The issues with Keap that led to looking for other options
03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap
06:39 Insights around Go High Level and their pricing tiers
08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over
14:14 The difficulty of making the switch and unexpected challenges
19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in)
23:28 Tips to ensure a correct setup for powerful system functionality
26:11 How to evaluate the right software options based on your key factors
Matthew McGregor of 22apps.com (who did my migration)
Kerry Taft of Taft Systems (who does my on-going workflow and automations)
Learn about Million-Dollar Visibility Mastermind (formerly Authority Mastermind)
How does an entrepreneur with a million tasks on their plate create compelling, engaging content that not only gets their message to stand out, but it gets clients to raise their hand to work with you?
Social Media content is essential in today’s market, but crafting a clever post isn’t enough anymore to win new business. You also need to know how to connect, engage and build rapport with transparency about your programs.
On episode 390 of Amplify Your Success, Joy Bufalini dives deep into the art of creating compelling content that not only captures attention but also drives conversions. By sharing her journey from self-doubt to success, Joy highlights the power of authenticity, transparency, and consistency in messaging to attract four-figure clients effortlessly.
Joy drops invaluable insights on leveraging impact statements, humanizing interactions, avoiding “likeable expert” syndrome and crafting a strong offer letter that helps you feel confident about making offers in the DMs.
06:02 Capturing attention of your ideal clients is essential in a crowded online space.
08:29 Using Impact Statements to help position your expertise and create compelling content.
12:01 Joy explains how to use the inverted triangle approach to content creation.
16:59 Why it’s not enough to be the Likeable Expert in your social media, if you want to attract clients.
21:45 What kind of conversation you need to have in your Social Media DMs before booking a consultation call.
23:24 Joy’s advice to her clients if they are hesitant to sell in messenger, create their offer letter.
26:08 How to use client examples naturally, without being salesy or hypey.
29:25 Joy shares her bold decision to improve mental health and energy.
Tap into Million-Dollar visibility streams with my proven 7 step framework.
Are you struggling to secure funding that will help your business thrive at each stage of your growth? Many entrepreneurs face the challenge of obtaining financial capital, especially when starting up their business. But even established entrepreneurs can benefit from proper financial funding sources to assist in strategic growth.
Amanda Webster, an expert in business funding sources, joins me on Amplify Your Success Podcast episode 389, to share valuable insights and practical tips on how to leverage business credit and loans effectively. The episode dives into the benefits and responsible use of business credit cards, considerations for carrying debt, and the factors involved in obtaining traditional business financing. If you're looking to understand the difference between business credit and business loans and how to leverage them to grow your business, this episode is a must-listen.
In this sponsored episode, Amanda explains when to secure a loan versus using business credit, as well as key factors involved in obtaining traditional business financing. As you listen in you’ll also discover a few benefits savvy credit users benefit from that can provide much needed incentives!
06:13 How to balance personal versus business credit.
09:28 Why you should avoid credit card debt for personal success.
10:13 Amanda explores a few of the reward benefits you can get from business credit cards
15:40 How to assess costs and build your credit for capital.
19:33 Factoring in the credit card rates vs loans in decision making.
21:55 Amanda discusses a few of her favorite credit card rewards options.
24:21 Different credit card protection levels to consider.
26:57 Tips on using credit cards wisely and how to create a plan to repay.
30:59 The challenges with loan underwriters in today’s financial market.
Fuel your success journey with an instant funding pre-qualification (and access helpful business credit resources)
Tap into Million-Dollar visibility streams with my proven 7 step framework.
Get details on the Million-Dollar Authority Mastermind
Scars are like tattoos with better stories.
This is a heart-expanding statement from this week’s guest, who has transformed his scars from a tragic military accident into a powerful story of resilience.
Every business owner, changemaker and leader experiences struggles that feel much bigger than they can navigate at some point in their journey.
Often leaders believe they must be stoic and be above their personal challenges. But what if we could embrace more vulnerability and have a greater impact too?
In episode 388 of Amplify Your Success, host Melanie Benson and guest J.R. Martinez delve into the transformative power of vulnerability and connection in building unshakable leadership resilience. Drawing from his own harrowing experiences as a U.S. Army veteran and motivational speaker, Martinez shares a profound account of his troubled youth and a tragic accident that helped condition his mind and spirit for resilience, shedding light on the value of listening and being vulnerable to be a more powerful leader.
06:04 Our scars become part of our motivation and inspiration if we let them.
10:05 JR shares how his troubled teens and early experiences shaped his resilience.
12:14 The importance of what you focus on, especially when you’ve experienced a tragedy.
15:39 What JR learned to help him take a balanced approach to scheduling and avoiding burnout.
18:40 Shifting perspectives around failure and choosing different paths in life.
24:04 Life experiences with family, self identity and how it shapes your resourcefulness.
27:03 Yoga as a peace practice that can help you feel more grounded, no matter what’s happening around you.
31:57 Learning to listen and the power of being vulnerable.
37:37 Overcoming personal struggles by listening, not just hearing.
47:14 Encouraging diversity and JR’s concerns about terminology like “soft skills.”
52:05 Recognize, embrace and amplify the power of our own stories.
Get JR’s book, Full of Heart
Discover how to craft inspiring stories and be a guest expert on podcasts with GuestExpertSystem.com
With the rise in popularity of podcast guesting and booking services, my peers who host podcast hosts (and myself) experience a unique challenge – receiving hundreds of unqualified and unsolicited pitches to be on our show each week.
Standing out and capturing the attention of podcast hosts becomes a daunting challenge, not to mention actually getting booked! With the ratio of guests to popular shows being 17:1, and limited booking spots as most shows only publish once a week, there has never been a more important time to learn how to pitch the shows you want to be featured on.
Recently I invited several of my podcaster friends to a special pitch session for my Million-Dollar Authority Mastermind, and I kicked off the session with a panel discussion on what gets someone booked these days.
On Amplify Your Success Podcast 387, I share this conversation with five powerhouse podcasters as they reveal the key factors to securing an interview on their shows and making a lasting impression on your audience.
You’ll meet show hosts Tiphany Kane, Tanya Smith, Samantha Riley, Shay Wheat, and Tish Times. These podcasting women share invaluable expert advice on how to elevate your podcast appearance game. From the importance of authenticity, storytelling, and vulnerability to the significance of professional preparation and engaging storytelling, this episode offers a treasure trove of knowledge to help you unlock the secrets of securing top podcast appearances and making a powerful impact on your audience.
Don't miss out on this game-changing episode as these powerhouse podcasters unlock the secrets to getting booked (and be sure to binge their shows too!)
00:47 Melanie explains how this panel discussion sheds light on getting booked on top shows
04:55 Podcast hosts introduce themselves and what their podcast is about.
07:52 Sharing mistakes has the potential to become a bingeable, powerful episode.
13:19 Panelists explore what gets a guest booked, and what turns them off to a guest coming on their show.
15:35 Focus on audience first, compelling, clear framework.
17:12 What happens when a podcast episode gives you a burst of energy.
22:09 When video is also valuable in podcast interviews.
24:26 The group emphasized the power of personal connections in collaboration.
29:20 Why some of the best episodes are engaging with clear, concise stories.
31:04 Vulnerability and authenticity can be transformational when delivered on a show.
34:15 How to stand out and create magic through a unique framework and energy.
Apply For The Million-Dollar Authority Mastermind
Enroll In The $100k Authority Accelerator
Do you find yourself struggling to land spots on the top podcasts in your industry? What if I told you that there's a way to elevate your visibility game and get invited to speak and be a guest on podcasts without having to pitch your way in?
In episode 386 of Amplify Your Success, I'll take you behind the scenes of my visibility strategy, where I've been consistently landing 3 to 5 podcast guest spots each month on high-profile podcasts. I'll share the secret sauce that has revolutionized the way I approach visibility and snag top podcast guest spots.
This strategy has shifted the way I approach getting booked, and allows me to stay in front of new audiences 24/7, 365 days a year.
Tune in as I decode the strategies that have helped me flip the script on pitching and receive countless invitations to feature on top shows. Plus, I'll reveal the five key insights I use to curate my guest lists, making it a must-listen for everyone who pitches my show or aims to make a big splash in the podcast guest space.
01:52 What top podcasters look for from a guest pitch.
04:20 The most important ingredient in your pitch (and why it can make or break your getting booked.)
07:18 A common complaint among hosts (and why many won’t consider a guest pitch, unless you do this one thing.)
09:16 The visibility advantage of building your social media presence when trying to land high profile shows.
11:54 Importance of social media credibility for pitching.
16:24 Show how to be a great guest.
18:58 Ask for referrals, stand out, be aligned.
Tap into Million-Dollar visibility streams with my proven 7 step framework.
Avoid the 17 biggest mistakes as a guest expert that costs you leads and clients with my Scorecard & Guide
Have you ever felt like there's an invisible force holding you back from achieving your full potential, especially in your business endeavors?
When it comes to unlocking your success, the key might lie in sculpting your success mindset. The thoughts that cross your mind and habits you have are significant contributors to what you believe is possible in your life.
In episode 385 of the Amplify Your Success podcast, we dive deep into unleashing your unique brilliance with Paul Hoffman, known for helping people activate their superpowers. Our conversation will help you uncover and overcome the deceptive mind traps that sabotage your efforts and achievements. We explore how to shift from scarcity to abundance thinking and learn how to "sculpt" new, empowering beliefs. With actionable techniques and candid personal stories, this episode offers invaluable insights into understanding and owning your unique frequency as the path to living your true potential.
03:16 Paul reveals his background as a music producer and a key moment in personal development with T. Harv Ecker shifted his career.
06:30 The importance of uncovering your unique superpowers.
11:47 Overcoming life-long conditioning and scarcity for a mindset of abundance.
16:05 The number one barrier to your success is in how you see your time availability.
19:23 Your supermind and the recognizing the impact of resistance in using it.
25:04 What to do with the “noise” that life generates so it doesn’t derail you.
28:55 Combat excuses by taking responsibility for actions.
32:29 How to use "Sculptations: brain technology, meditation, and tuning in.
Resources Mentioned in This Episode:
Access Paul’s FREE Gift: 2 Free Sculptations Tuning In Success Appetizers -
Download Melanie’s Million-Dollar Visibility Framework