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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: November, 2021
Nov 29, 2021

Got a book in your head and can’t write it fast enough? It seems that the biggest block to getting your first draft written is often the noise in your head! Having your own book is a powerful credibility booster (not to mention it's an easy way to get booked on HOT podcasts and get paid speaking opportunities.)

My guest Dan Janal has helped thousands of experts write and publish their books and the first step to a successful book is writing a great first draft. He joins me on Amplify Your Success Podcast episode 259 to share his “great first draft” checklist!

Join us in the Amplify Your Authority Facebook Group to tell us about the book YOU are writing.

Key Takeaways

  • [4:11] How writing a book is a lot like putting puzzle pieces together
  • [6:59] The importance of writing a first draft of your book
  • [11:01] Dan talks about the negative impact of comparing your topic to other books in the market
  • [12:12] How to tease out important stories that establish credibility in your book
  • [17:15] Dan talks through his “great first draft” checklist
  • [28:39] The head games people play on themselves that keep their book from getting written

 

Resources Mentioned in This Episode:

Nov 22, 2021

If you are considering offering a membership program to support clients once they complete your online course, then you’ll want to tune in to this edition of On Air Coaching!

My Amplify Mastermind client Julie Hood is in the “hot seat” with the question: “How can I launch my membership quickly to start filling it?”

Amplify Your Success Podcast episode 258 allows you to eavesdrop in on this laser coaching session to get some HOT ideas to get members into your membership or group coaching program.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

  • [4:57] Why it's important for Julie to have a “next step” in order to keep the cash flowing year around.
  • [7:39] How to find Julie’s “low hanging fruit” and get faster results.
  • [9:52] I tell Julie how to use personal video follow up to get current clients “off the fence” and into her program.
  • [11:59] A tip on how to bundle her continuity program with her initial online course to increase enrollments.
  • [12:41] When to introduce “bring a friend” specials to quickly boost enrollments.
  • [15:.04] What to do to maximize her Black Friday sale (I get her to pivot on her offer.)

 

Resources Mentioned in This Episode:

Nov 15, 2021

Could you improve your results by 800% right now?

Chances are you just thought of all the reasons why you couldn’t do that, right? What if you knew that improving results starts with your THINKING and BELIEF and then you discover what to do differently?

Our mindset has a huge impact on our results, and our ability to raise our authority and influence in our marketplace. Fears, limits, and conflicted feelings can cause you to play it safe instead of taking a leap of faith

In Amplify Your Success Podcast episode 257, I'm joined by Nina Cooke of The Entrepreneur’s Inner Game Podcast, to talk about how to overcome a common mental obstacle of “not feeling good enough.” This is a must-listen as you discover simple ways to reframe your thinking to activate an unstoppable momentum to grow your business.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[5:08] Nina’s definition of mindset and why how we perceive things has such a big impact on our attitude.

[9:41] What to do differently if you have a pervasive habit of negative thinking.

[17:15] The surprising feedback Nina discovered when she surveyed her list about their biggest concerns and challenges.

[20:57] How to shift your perspective to the positive, even when what you are doing doesn’t seem to be working.

[30:08] Why Nina would have stopped playing small earlier (you’ll want to tune in to this part!)

 

About The Guest

Nina Cooke helps 6 and 7 figure coaches, consultants, and experts to build authority and boost their profit by creating an unstoppable mindset.

Nina has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors.

She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.

 

Resources Mentioned in This Episode:

Nov 8, 2021

When an ideal client stumbles across your website, do they quickly know that YOU are the go-to expert so hire you?

When your marketing message “pops” and your ideal client hears themselves in your message and your offer is super-compelling, then sales tend to flow in quickly.

But if that’s not the case in your business, chances are you need to narrow your marketing niche.

In Amplify Your Success Podcast episode 256, I'm joined by my VIP client Paul Higgins to deep dive into how niching down your market can help you feel more confident AND makes it easier to stand in a crowded market.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[4:56] What working for the Coca-Cola company taught Paul about the power of a clear niche in branding and messaging.

[7:45] The stadium analogy and why you don’t need lots of clients, you just need to show the right clients how you solve their problems.

[14:03] Why not having the right niche was making Paul unhappy and affecting his business mindset.

[19:22] How a simple shift in how Paul positioned his own offering helped him regain his momentum and increase sales.

[22:29] A valuable example of how market research can help you narrow down your niche effectively.

[24:30] How to avoid being spammy on LinkedIn but leverage the valuable connections in your market niche.

 

About The Guest

Paul is a Sales Strategist, Lead Generator, Host of Accelerate Sales Podcast, Author, and Business growth strategist for consultants and SaaS partners.

Paul has 28 years of experience in sales and marketing, finishing up an 18-year gig at Coca-Cola driving the marketing strategy for a $700m+ Business Unit.

In 2011 he left to manage his inherited kidney condition and had a successful transplant in February 2019.

With his newfound energy, Paul loves to run his business, spend time with his family and give back.

 

Resources Mentioned in This Episode:

Nov 1, 2021

Wouldn’t it be nice to introduce yourself at the next networking event and have a rush of people interested in your services?

Well, what actually happens for most service professionals is something very different, right? A new colleague asks you what you do and as you answer, you might notice their eyes glaze over or you notice their eyes searching for someone else in the room.

When you know  how to craft and deliver a “chill-worthy” elevator pitch, you can captivate their attention and create instant connections!

In Amplify Your Success Podcast episode 255 I'm joined by communications expert Neil Gordon who shares how to introduce yourself in a way that creates intrigue and interest (and possibly even clients too!)

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[5:57] The wrong answer most entrepreneurs give when asked “what do you do?”

[13:05]  The four parts of positioning what you do so that your audience leans in and wants to know more.

[16:02] How to use the silver bullet technique in your speeches, webinars and marketing communications.

[21:02] Neil talks about why it's crucial to not “overshare” and talk too much during an elevator pitch moment.

[25:17] How one webinar transformed Neil for a Lyft driver to a successful messaging and speaker consultant.

 

About The Guest

Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. Prior to becoming a communications expert, he worked on the editorial staff of Penguin Random House where he worked with New York Times bestselling authors. He has been featured on Forbes, Fortune, Inc.com., and NBC Palm Springs, and is a VIP contributor for Entrepreneur.

 

Resources Mentioned in This Episode:

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