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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: May, 2021
May 31, 2021

Imagine being the go-to person in your industry -- the authority that your peers turn to for that coveted speaking opportunity, an in-demand expert for HOT podcasts and virtual summits. How does an entrepreneur create that kind of clout and celebrity factor with their personal brand?

Collaboration Currency. It's the art of borrowing influence from other highly visible leaders in your industry. Having the ability to ramp up the buzz factor when you want to drive attention to a new offer or program is a strategic boss move that everyone needs to learn.

Listen in on Amplify Your Success Podcast episode 233 where I share my “borrowing influence” technique along with my five favorite strategies to rev up your business momentum when you need it most.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • How to fix your sales problem with win-win collaborations
  • What “borrowing” influence is and why its my favorite form of collaboration currency
  • How guesting on other people’s podcasts works to jumpstart your influence
  • My “take the lead” strategy and why it works to stand out as a go-to authority
  • What’s working on the Clubhouse App to jumpstart collaborations and visibility as an authority
  • How to borrow influence even if you aren’t into podcasting or video

 

Resources Mentioned in This Episode:

May 24, 2021

Do you ever wish you had a special angle to distinguish yourself from your competition? Establishing your competitive advantage in the market requires research, strategic planning and creating a magnetic message that sets y

Claiming that competitive advantage is a game-changer for your business, but so is collaboration and connection. So how do you balance finding “your edge” along with deepening strategic relationships that lead to a goldmine of new opportunities and sales.

On Amplify Your Success Podcast episode 232, my guest Chris Ross, the founder of Winject Network, and the WinWin Effect Podcast joins me to share how he leveraged his massive success in sales to create a collaborative digital network.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Chris transformed his extensive background in sales into an online network for digital media.
  • The #1 thing that Chris has used over and over to establish his competitive advantage.
  • What puts an entrepreneur in the top 1% over their competitors (vs causing a business owner to be “one of the many.”)
  • Chris shares some of the biggest reasons entrepreneurs don’t succeed in business, even though they are smart and talented.
  • Why Chris sold his sales consulting empire to start Winject Studios

 

About The Guest

Chris Ross is one of the world's leading experts on high-performance sales teams and is the creator of the sales industry's first privately owned Nationally Accredited program, TCR Consulting Agency/TCR Education.

Chris specializes in training international business executives on his "Win-Win Effect," which leads to a radical transformation of business development processes and benefits both sides of the buyer-seller relationship. Chris combines this with his one heartbeat, one mission, one outcome, philosophy, and uses this framework to drive goals and produce transformation for marginally performing sales teams.

In February of 2020, Chris assumed the board's Chairman's role, which freed him up to focus on his newest venture Winject, Inc. and Winject Studios.

Having always been fascinated with Broadcasting & Media, Chris has quickly turned his Network Corporation into a podcasting powerhouse. Winject is the home of his Top-Ranked Podcast Show, The Win-Win Effect & Winject Radio. With more than 2,000,000+ downloads in the first year on the shows, Chris hosts he has begun adding other shows to the network to help grow their listenership.

 

Resources Mentioned in This Episode:

May 17, 2021

As a busy business owner, is squeezing in time to post on social media REALLY worth the effort? It might surprise you to learn that you don’t have to be on every social media platform to gain traction and you don’t even need a big following to attract clients.

But you do have to be visible on the social media channels your ideal clients frequent. On Amplify Your Success Podcast episode 231, my guest Jennifer Sneeden joins me to share why social media is a valuable lead generation tool, even if you aren’t a huge influencer.

You’ll feel relief with knowing what really works to move the needle -- and what you should post to get traction without creating a new job for yourself.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why social media can be a valuable lead generation tool for entrepreneurs and service professionals.
  • The secret to getting traction on social media, even if you don't have large following.
  • Jennifer’s “go-to” posting guidelines to take the guesswork out of content creation.
  • The big difference between ads and posts and when to use each to grow your following.
  • Jennifer’s big bold leap that helped her become a successful business coach.

 

About The Guest

Business coach and author, Jennifer Sneeden, author of Attracting Clients in Uncertain Times has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love. Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results.

 

Resources Mentioned in This Episode:

May 10, 2021

So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits.  We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam.

When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients.

One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Five tips John & Jeremy suggest to pick the right guests for your podcast.
  • How to engage your podcast guests as potential clients.
  • What to do to avoid the dreaded podfade stage that every podcaster faces.
  • How to use LinkedIn to connect with potential guests.
  • What to do to generate revenue from a podcast when you are just getting started.
  • John & Jeremy’s take about the timing of starting a podcast (and why its never too late to start your own!)

 

 

About The Guests

Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider.

John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

 

Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.

 

Resources Mentioned in This Episode:

Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

May 3, 2021

Being a published author is one of the five best says to elevate your authority and attract clients to your superpower. When someone reads your book, not only do they start to unlock the keys to their dream life or business, but they also see the author as a trusted advisor.

Even though so many entrepreneurs recognize the value of being a published author, the process of writing and publishing isn’t easy for everyone. Some of the most talented experts  have books stuck in their head. Others write a book they believe will make a great impact but they are left with boxes of books stacked in their garage.

Writing a transformational book that impacts your audience is what we all want...and my guest on Amplify Your Success Podcast episode 229, Christine Kloser, reveals how to write a transformational book that could impact the lives of millions.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  •  How Christine made the bold leap from running a networking organization to running a million dollar publishing company.
  • What aspiring authors should do FIRST to make sure they write a book that amplifies their success... rather than falling flat.
  • One of the biggest mistakes authors make when writing their book that causes them to second guess their book’s focus.
  • Christine’s 4 part transformational book writing process that eliminates writer’s block and procrastination.

 

About The Guest

Christine Kloser trains entrepreneurs and leaders to write their transformational books. She is a USA Today and Wall Street Journal bestselling author, coach and publisher – and since 2004,

she’s helped nearly 80,000 aspiring authors in 127 countries. Many clients have become bestsellers while others have signed publishing deals, speak on stages worldwide, and appear in major media outlets like CBS, CNN, ABC, NBC, The New York Times, and TEDx. But what’s more important is who they become through Christine’s life-changing process. She delivers much more than a published book… she helps aspiring authors fully embody their true, authentic self and bring their brilliance to the world.

 

Resources Mentioned in This Episode:

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