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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: March, 2022
Mar 28, 2022

There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again.

It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections.

On episode 276 of Amplify Your Success Podcast discover my 4 step process to cultivating a rich network of high-quality opportunities to share your message and attract new clients.

Key Takeaways

  • [3:02] You can’t keep a strong email list on your own. It's easier when you tap into other expert’s communities.
  • [4:52] The secret to aligning with your competitors lies in solving problems they create.
  • [5:18] Who should you intentionally cultivate a relationship with (and yes, your competitors too.)
  • [11:52] How to research and vett potential alliances before you commit.
  • [13:13] The key to keeping your connections organized (and a few of my favorite tools.)
  • [17:00] Why podcasters have the advantage of collaboration with high profile partners.
  • [16:41] My 50/10 focus strategy and how to use it to build your network.

 

Resources Mentioned in This Episode:

Mar 21, 2022
When your brilliance is being invested in the wrong career path, chances are you’ll feel restless or frustrated with your current path. But when you discover how to make more money with your brilliance as the product as a business owner, you’ll feel unstoppable. Join me for a powerful episode of Amplify Your Success Podcast as my guest, author Nicole Roberts Jones, reveals how she helps people uncover their dormant monetizable talents and transform them into offerings and businesses that serve a greater purpose.

On Amplify Your Success Podcast episode 275, Nicole shares her path from entertainment industry to a highly successful guide for people ready to “bankroll their brilliance.”

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [3:53] Nicole’s surprising transition from the entertainment industry to teaching people how to make money with their talents.
  • [8:55] Why passion is critical to make money with your talent.
  • [12:10] When you own your unique talent and be true to yourself, this is what sets you apart from the competition.
  • [13:28] Nicole and I discuss the latest trends on TikTok and IG Reels (and why you won’t see us dancing and pointing.)
  • [17:33] Why profit is the goal, even if you want to serve more people.
  • [25:55] Nicole shares a powerful story about the ONE THING she wishes she would have done sooner (and why it would have 10x her revenues earlier.)

 

About the Guest

Nicole Roberts Jones is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. A veteran of the entertainment industry, Nicole worked in Talent Management and Casting before shifting her talents to help others Bankroll Their Brilliance through her Brilliance Mastery Academy. And host of Faith Purpose Profit Podcast.

She now works with entrepreneurs to create multiple streams of income from what they already know in order to build an empire from their expertise. Her clients have included the Steve Harvey World Group, Dell EMC, McDonalds, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute and the BOSS Network to name a few.

Nicole is also a nationally recognized transformational speaker, bankroll your brilliance expert and best-selling author of four books, the most recent being Find Your Fierce. She lives with her husband in a suburb of Washington DC, consulting, writing and creating breakthroughs for her clients.

 

Resources Mentioned in This Episode:

Mar 14, 2022

You’ve probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal!

But, just because you create a program doesn’t mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn’t as easy as they imagined. That’s where a Signature Program can actually help.

When you design and deliver a signature program, your potential clients find you faster, enroll sooner and get better results. Especially if you find out what they REALLY want BEFORE you design your program. I have a friend, Cindy Schulson, who is a genius at creating programs that sell faster and better.

I asked Cindy if she’d join me on Amplify Your Success Podcast episode 274 to share her propriety process with us and show you how to figure out what your clients will buy BEFORE you build your program!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [2:49] What a signature program is and how it sets you apart from your competition
  • [5:12] The commonly made mistakes coaches make when creating their signature program (and how Cindy and I both made many of them!)
  • [6:05] Why people buy programs and then don’t finish them (and how that is YOUR problem.)
  • [10:41] Cindy’s unique approach to finding out what your clients want BEFORE you design the program.
  • [13:34] The right way to use market research, surveys and questionnaires for course design.
  • [17:40] How to avoid always being in launch mode by using your Signature Program properly.
  • [22:27] Cindy shares about using your client journey to pull out your signature program.

About the Guest

Cindy Schulson shows coaches how to stand out and enroll more clients by marketing with heart vs. hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.

 

Resources Mentioned in This Episode:

Mar 7, 2022
Does the idea of having a global impact spark your interest? What about inspiring your community to help you co-create one of your industry’s leading events?

Chris Krimitsos has a unique story and background. He started with local events where he first discovered the value of podcasting. He helped his wife, Katie Krimitsos produce her first podcast. But then the podcasting community won Chris’ heart and Podfest was born.

Chris takes us on a powerful journey on Amplify Your Success Podcast episode 273 to learn how Starting Ugly has become his strength and a way to accomplish impossibly huge goals!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:04] The events that caused Chris to move from podcasting and local events to creating a global podcasting expo.
  • [9:51] I reveal to Chris a surprising twist in how we first connected (hint: it has to do with a podcast from 2010.)
  • [11:13] How podcasting and Chris’ 5000+ virtual events have helped people break out of their isolation during the pandemic.
  • [14:28] Two ways that focusing on community first were a game-changer for Chris and the growth of Podfest Expo.
  • [15:37] Three growth pivots that Chris has guided Podfest through (and how going for a Guinness World Record factored into 5,000 attendees.)
  • [20:10] Chris’ Start Ugly principle and how it helped him gain momentum in the midst of an epic event failure.
  • [34:15] Chris shares some exciting events happening at the May 2022 Podfest Expo around NFTs, Women in Podcasting tracks and the diversity of attendance and events.
  • [41:57] The one thing that Chris wishes he would have done sooner to improve his events (and his quality of life.)

 

About the Guest

Chris Krimitsos holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His international conference, PodFest, is the longest-running continuous in-person podcasting event in the world and attracts thousands of attendees from over 50 countries each year. Running parallel with that event, Chris also successfully birthed VidFest, as part of his efforts to build the home for all creators.

With two decades and over 2,000 live events under his belt, Chris has worked with the world’s most influential voices in marketing, audio, and technology. Those experiences inspired his best-selling book, Start Ugly, which has quickly become the go-to guide for entrepreneurs and influencers who are beginning their creative journey.

He’s not just an educator though. His penchant for being an on-demand innovator is seen in Chris’ own Kid-Friendly Podcast Network having garnered over a million podcast downloads. As a podcast consultant and coach, he has helped ventures such as the Women’s Meditation Network grow to millions of monthly downloads.

As the go-to authority, Chris is the person to be contacted when the experts need to understand how the on-demand audio space will continue to evolve.

 

Resources Mentioned in This Episode:

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