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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: December, 2020
Dec 28, 2020

Can your financial numbers dictate what direction you take your business if you want to make more money?

You bet it can. Your numbers tell a story, and the story can reveal whether you are focusing on the right areas of your business. On Amplify Your Success Podcast episode 211, I pick the brain of this 3-time CFO and multi-millionaire business owner Jeff Prager on how to use his five step plan to bring more cash into your business. Jeff shares his own history of failure, massive success and how he learned to see a success path in the financial numbers of his client’s business. You’ll want to listen in to this episode to help you create your next 12 month financial game plan!

 

Be sure to join the Amplify Your Authority Group to hear more.

 

Key Takeaways

  • The typical symptoms business owners experience when they lack proper cash flow.
  • What topline growth is and what it means to a business.
  • Three of the most common mistakes entrepreneurs make trying to solve their cash flow problems (and one is something MOST of us do!)
  • What the 5 steps are in Jeff’s Make More Money plan (and how you can put this into action in your business now.)
  • Why knowing where you are right now (and committing to stop being an ostrich with their head in the sand) is essential to getting your money situation handled.

 

About The Guest

Jeff Prager, co-founder of The CFO Project. His company has one purpose: to help you make more money. “We created a system where we go through your numbers on a monthly basis and show you what to look at, when to look at it, how to interpret it and what to do about it. And, best of all, you don’t need to understand accounting or finance.”

Jeff’s breadth of experience is remarkable and extremely valuable to entrepreneurs. He’s been a CPA for over 40 years, so he understands all the confusing numbers stuff. But he’s also an author, speaker, and life-long entrepreneur, not just some paper pusher.

He has been a former CEO/CFO and owner of several successful multimillion-dollar companies and has extraordinary experience such as being:

  • One of the founders of Ashworth Golf Clothing
  • The CFO/partner of a large land development company
  • The owner of Strauss Homes, which was once rated as the second largest privately owned home builder in Colorado and in the top 100 privately owned companies of Colorado (2003).

Jeff has helped dozens of businesses become stronger over many many years of entrepreneurship, and business development. Because of his vast experience as both a CPA and a business owner, he has a firm grasp on the challenge’s businesses face whether they’re start-ups or seasoned pros. He's great at simplifying the numbers and an expert at providing a clear road map to improved profitability and cash flow.

 

Resources Mentioned in This Episode:

Dec 21, 2020

If you have a business where you sell, teach or deliver training based on your expertise, chances are you understand the value of building a business around your life’s work but you might not know how to earn money with it..

More passion.

A true connection to your big why.

And hopefully a never ending supply of inspiration!

But what happens if you aren’t making money with your life’s work?

On Amplify Your Success Podcast episode 210, I talk with Destinee Berman about what steps to take to actually get paid to do your life’s work in the world and not play it safe or sell out, just because it hasn’t started working yet!

 

Be sure to join the Amplify Your Authority Group to hear more.

 

Key Takeaways

  • How to know if someone is really doing their “life’s work.”
  • How to earn money and the biggest mistakes people make when it comes to getting paid for their life's work.
  • The internal work that needs to be done to ensure the work is aligned.
  • The #1 sign that someone is selling out on your life’s work (and the cost it has on your health and wealth.)
  • What someone can do right away to monetize their life’s work.

 

About The Guest

Destinee Berman is a modern marketer, host of Own Your Calling Summit, and a seven figure launch strategist for experts and educators.

With 15 years of marketing experience in Silicon Valley with clients like Twitter, HP and Microsoft -- she left to step into her calling in 2014. She has since launched dozens of digital schools in the personal growth and spiritual self-help markets, generating 15M in revenue the last 5 years. Her passion is helping experts multiply their impact and income through the power and scale of digital courses.

 

Resources Mentioned in This Episode:

Dec 14, 2020

If you’ve been thinking about getting your message out there on podcasts and virtual stages, but you are holding back because you just don’t feel confident about the podcast pitch process, then tune into this special edition, On Air Coaching for Joyce Buford, host of SecondWind With Joyce.

Podcast guesting is proven to do three things: help you increase your own podcast downloads, attract ideal clients and elevate your authority. But if you don’t know how to deliver a magnetic interview, then you’ll find yourself wasting time and energy. I take my Amplify Inner Circle member through the Get Magnetic Messaging system to help her get “podcast guest ready.” As you listen to Amplify Your Success Podcast episode 209, imagine yourself in the “love seat” as if I was coaching you directly, and I know you’ll walk away with a few great strategies to amplify YOUR guest expert experience.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • I coach Joyce on naming her podcast topic to increase chances of getting booked from her podcast pitch.
  • What to put on a one-sheet so that it's magnetic to podcast hosts as well as making it binge-worthy to a podcast listener.
  • When to use a question in your copy (and when you shouldn’t because it will turn off an ideal client.)
  • The difference between a feature and an outcome (and why it matters when you are writing up your topic description)
  • I help Joyce fine-tune the interview questions (and help her create her “Golden Thread” that moves passive listeners into paying clients.)
  • Joyce and I tease out a Bold Influence Formula and a catchy metaphor to make her delivery more compelling
  • I take Joyce through an inner “Amplify” visualization to boost up her confidence and magnetize the right podcasts for her to get booked on.

About the Expert:

 

Divorcing in midlife after 23 year of marriage, Joyce Buford discovered that fulfillment, joy and thriving in life is possible. After spending years seeking a better way, Joyce discovered her SecondWind delivered a roadmap that she’d only dreamed of for many years.

But the real journey began once Joyce discovered the power of a coach. Today Joyce Buford is a SecondWind Coach and Mentor for Vibrant Women ready for wanting to get that SecondWind in their lives. She is the host of SecondWind with Joyce Podcast.

She works exclusively with women dreaming for life that allows her to thrive and live a fulfilled, passionate life every day. With over 20 years as a business professional, wife, mother, and Director of a Children’s museum, Joyce now hosts the SecondWind With Joyce podcast and is author of Effortless Happiness. Joyce balances working with clients to shorten life events into smooth transitions along with adventures with her children Lauren and Christopher.

 

Resources Mentioned in This Episode:

Dec 7, 2020

As you grow to new levels of success, don’t be surprised if you encounter new upper limits. An Upper Limit, a term coined by Gay Hendricks in his book, The Big Leap, kicks in when your unconscious mind feels its hit the top of what feels good to achieve. Think of it like the limiter on your car’s gas pedal, once you hit this limit, and because you don’t fully believe you can have more, you might just start sabotaging your next level of success.

I’ve hit these upper limits many times, and you should if you are growing and evolving in your business. What you do when you hit these new limits can make or break your chance of bigger success. Listen in on Amplify Your Success Podcast episode 208 as I share how to recognize your Upper Limit when you hit it, and how to dismantle those limits so you can continue to grow.

Join in the conversation in the Amplify Your Authority Facebook Group!

Key Takeaways

  • How Gay Hendrick’s term, Upper Limiting, could be a game-changer for any business owner
  • Key symptoms of an entrepreneur that is hitting their upper limits, but not realizing the impact.
  • What over-efforting, over-working or over-delivering is telling you about your upper limit
  • Why getting sick or hurt just after a big win could mean you have a “fear of success”
  • Five things to do to dismantle your Upper LImit so it no longer holds you back

Resources Mentioned in This Episode:

 

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