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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: November, 2023
Nov 27, 2023

What is the best way for you to get your message in front of millions of ideal clients?

Tapping into a Million Dollar Visibility Stream

A Million Dollar Visibility stream is an audience of aligned highly targeted clients that have trust, rapport and recognize your credibility which makes them more likely to buy from, refer and engage with you (and can lead to millions of dollars in revenue and exponential reach by focusing on a few key streams.)

An expert-based entrepreneur can either build their own visibility stream through hosting a podcast, building community or hosting events. Or, if you prefer to speed up results, you can *borrow* other people’s visibility streams.

In Amplify Your Success episode 363, I break down what Million Dollar Visibility means and why it's important for reaching ideal clients. And I’ll unpack the two approaches to access these visibility streams - creating your own versus collaborating with others. 

We’ll also address common myths and misconceptions surrounding visibility and authority positioning, so you can choose the most aligned path for you.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

02:48 How to gain momentum with your visibility streams.

04:23 Busting a common myth about tapping into other people’s Visibility Streams

06:06 A limiting belief that keeps entrepreneurs trapped in “working too hard” for leads

07:41 Visibility streams aren’t a “build it and they will come” strategy.

12:44 The importance of a correct Offering Suite to showcase how you solve valuable problems.

 

Resources Mentioned in This Episode:

 

Nov 20, 2023

Imagine onboarding more clients in the next 30 days than you did in the last 6 months.

Most business owners could not pull that off right now and industry fluctuations aside, the lack of sales is typically due to one key issue – the business’s offerings aren’t seen as remarkable.

If an entrepreneur isn’t standing out, then most likely there is an issue with messaging, customer journey, or offer optimization. 

On Amplify Your Success Podcast episode 362, Jason Van Orden joins me to explore how techniques like his Gravity Method keeps potential clients engaged and guides them toward making a purchase with you. 

Jason provides valuable insights, examples, and practical tips for finding one's remarkable factor, addressing objections, and reframing the problem for potential clients. Melanie and Jason also reflect on their personal experiences of making bold decisions and the importance of networking and community engagement for business growth. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways:

02:58 What’s possible when using the Million Dollar Visibility Stream.

07:21 We discuss our insights around the coaching industry facing client conversion challenges.

08:26 Common challenges for coaches around messaging, customer journey, readiness for sales.

12:06 What the 3 R's are: relevance, remarkability and resonance.

16:03 Jason shares how a “Dancer turned teacher” experienced the effort theory.

18:42 What to do when you have tried so many things that don’t work.

23:21 Jason shares how to reframe anxiety using somatics for new hope.

25:09 Emerging research that can change industry perceptions.

28:19 The importance of not discounting your offers when people are not buying.

34:49 Jason talks about overcoming introversion and shyness to become a leader and create remarkable experiences for others.

 

Nov 13, 2023

What if you knew that doing good in business would also help you do more good in the world? Leading a business often requires the business owner or CEO to grow in multiple ways, including communication skills and management prowess.

Balancing logical growth steps with intuition requires a mastery of Emotional EQ, and is a key ingredient to navigate stakeholder priorities and team member needs.

On Amplify Your Success Podcast episode 361, Joshua L Berry, world-class facilitator of change and director of Econic, delves into the topic of leadership strategies that do good in business. 

Inside the episode Joshua and I explore the importance of values and purpose in business, and how businesses that prioritize doing good for multiple stakeholders often outperform their competitors, and the importance of trusting employees and treating them with respect.

If you’ve ever wondered how to skyrocket your business while doing more good in the world, this episode will encourage listeners to think bigger and aim for greater visibility and impact in their businesses. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.



Key Takeaways:

04:07 How being a world-changer is good business. 

06:25 Identifying and developing greatness in your team members positions a business for sustainable success.

12:22 Melanie reveals a transformational moment from her corporate career that opened the door to coaching as a career.

15:51 How doing good as a leader influences decisions, creates thriving culture, and deepens employee commitment.

19:16 The importance of shifting your assumptions to “people are inherently good.”

23:11 Joshua shares how abundance mindset influenced his bonus structure.

27:30 What can happen when small business owners prioritize employees over profits.

31:38 Leaders can move beyond rational thinking and integrate “naivety” for better team performance.

35:06 Left corporate job, started failed start-up. Evolved experience into successful

 

Resources Mentioned in This Episode:

  • Get Joshua’s Resource: Fill out the “get notified” form on DareToBeNaive.com and 5 people will be randomly selected to win a copy of D2BN, 1 person will win a workshop for their team facilitated by Joshua -  https://joshualeeberry.com/dare-to-be-naive/ 

  • Ready to tap into other people’s Million Dollar Visibility Streams? Download my free resource https://amplifywithmelanie.com

 

Nov 6, 2023

If you are an introverted entrepreneur, the idea of going to a networking event might feel very daunting. Even when you recognize the immense value of making connections in real life, knowing how to initiate conversations and engage with other business owners doesn’t always come naturally.

As an introvert, you possess a unique ability to build a network of powerful connections, if you know how to lean into your superpowers!

On Amplify Your Success Podcast episode 360, Jevonya Allen, Founder and Chief Visionary Officer of Twisted Networking, dives into the power of networking for introverts and how building connections can lead to personal and professional growth. 

Jevonya shares her expertise on the "5 to 7 touch rule" and the importance of establishing multiple connections before seeing tangible results. She shares personal experiences of knowing someone for years before meaningful opportunities emerged from their interactions and emphasizes the value of playing the long game in networking.

Melanie and Jevonya explore different networking strategies and offer tips on finding and attending networking events for introverts or shy individuals. They discuss the abundance of opportunities available by doing some simple research and highlight the significance of networking, especially in the post-pandemic world.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:01 What an introverts' networking power really is and how to lean into this superpower.

07:41 Why networking can lead to more money and clients.

12:22 The importance of smiling to create connection and open up interactions.

15:06 Types of networking events and where to find them.

22:03 How to authentically follow up with people.

24:27 How to play the long game to cultivate a more valuable network.

27:43 Relationships first, business second mindset and why it makes you a super connector.

 

Resources Mentioned in This Episode:

 

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