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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: June, 2020
Jun 29, 2020

As an entrepreneur, we have a unique capability that few others will ever be able to replicate.

We are in control of our own financial destiny.

Now for some, this is daunting and has always been a struggle factor.

But for the few business owners who really embrace this, they will be their own economy.

That means, no matter what is happening around you, what industry fails and how many clients leave, you will be able to create cash flow as you need it. Sound like a crazy idea or a relief?

After twenty years in business, the current COVID climate is actually my third industry shakeup that I’ve experienced (the first one slowed me down, the second one paralyzed and almost broke me!) But this third industry upheaval is very different now that I understand how to be my own economy.

On Amplify Your Success Podcast episode 185 I’d like to inspire you to access a new paradigm around money and finances.

Be sure to join the Amplify Your Success Community to access additional training on this topic!

 

Key Takeaways

  • How you need to think if you are going to create your own economy (this is significant, especially if you tend to have fears and doubts.)
  • What Imago Therapy is and why their “bridge” concept is invaluable to be able to implement the second step of Becoming Your Own Economy.
  • What a UPA is and how this is the key to turning on cash flow as you desire.
  • My favorite Revenue Rush strategy that ANYONE can use in 7 days or less to boost cash flow.
  • What it means to be a part of the Rising Tide (and why this theory accelerates results so effortlessly.)
  • Two factors of financial prowess that will make or break your ability to thrive in turbulent times.
  • The single most valuable superpower to have during COVID-19 or any economic upheaval.

 

Resources Mentioned in This Episode:

Profit Explosion Toolkit

Amplify Mastermind

MoneyDNA 2.0

Harville Hendricks Imago for Leaders

7 Profit Amplifiers

Podcast Episode 164: How to Identify Your Best Performing Offer

Podcast Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales

 

Jun 22, 2020

Have you ever needed to make a big life – or business – altering decision that you really struggled with? Sleepless nights, emergency calls to your coach, long conversations with your spouse and a lot of angst could be avoided if you have embodied the three pillars that lead to excellent decisions.

On Amplify Your Success Podcast episode 184, I’m joined by Robert MacPhee, creator of the Excellent Decisions Leadership Program and former Director of Training for the Jack Canfield Training Company.

Robert is a master at navigating change – something that everyone deals with on a regular basis but not everyone can move through gracefully. Robert reveals how he helps leaders get grounded in three core principles so that making excellent decisions feel like a breeze. Be sure to join the Amplify Your Success Community to hear more.

 

Key Takeaways

  • How working with Jack Canfield’s company prepared Robert you for success in his own company.
  • What an excellent decision is and why we are not always prepared to make these kinds of decisions.
  • An example of a problematic decision that entrepreneurs commonly make that derail them from their goals.
  • The hidden COST of not making an excellent decision.
  • What Letting Go has to do making Excellent Decisions.

 

 

 

About The Guest

ROBERT MACPHEE is a Speaker, Author, Coach and Consultant whose superpower is helping people understand how to deal effectively with CHANGE. He’s the Author of the “Manifesting for Non-Gurus” book and partner journal. And Creator of the "Excellent Decisions” Leadership Program.

Robert is also Former Director of Training for Jack Canfield, the Co-Creator of the “Chicken Soup for the Soul” book series and the author of the book “The Success Principles”, a founding Member of the Transformational Leadership Council with Jack Canfield and co-founder of the Association of Transformational Leaders, two of the world’s leading authorities in personal and professional development.

 

Resources Mentioned in This Episode:

Jun 15, 2020

If you are over the hustle, but still have your goal to break 7 figures in business, you’ll need to make sure you have a solid business growth strategy.

Learning how to keep the connection strong with your market while scaling your sales requires six key steps, according to Scott Oldford.

On Amplify Your Success Podcast episode 183 my guest Scott Oldford join me to share what he’s learned after creating several 7 figure businesses (and the real trick to not staying stuck in 6 figures forever!)

Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!

 

Key Takeaways 

  • Why Scott decided to blow up his last two 7 figure businesses.
  • What the 6 Pillar framework is that positions an entrepreneur for a 7-figure business.
  • Some of the signs that an online business owner or entrepreneur is stuck on the 6-figure hamster wheel (and why many never break the six figure income barrier.)
  • How to use The ROI Method to develop “must have” offerings.
  • Why Omnipresence is so important in your marketing efforts.
  • How to keep meaningful connection with clients and prospects when scaling beyond 7-figures in your business.

 

About The Guest

Scott Oldford is the creator of The R.O.I. Method and the 6 Pillar Framework. These systems help entrepreneurs scale their businesses and create sustainable business models, allowing them to be successful in all areas of their lives, not just business.

Hundreds of thousands of entrepreneurs regularly take his advice on marketing, sales, and mindset. Scott is a sought-after investor and partners with business when they are ready to really grow.

 

Resources Mentioned in This Episode:

Jun 8, 2020

I don’t feel like it.

I’m not good at it.

I don’t have time.

If you’ve ever said these kinds of things about marketing activity in your business, then you’ll want to load up this episode and listen in today – cause you are most likely not doing THE MOST IMPORTANT thing to generate revenue in your business.

When you use a Marketing Machine it eliminates the guess-worth and overwhelm and creates an easy “autopilot” approach to staying consistent with client attraction effort.

On Amplify Your Success Podcast episode 182 I’ll talk through the four important elements of a good Marketing Machine along with what every business owner needs to be doing regularly to keep new clients flowing into your business.

Be sure to join the Amplify Your Success Community for our upcoming Profit Amplifier series!

 

Key Takeaways

  • How your marketing machine solves your chronic cash flow issues as well as delivers continuous new leads to your business.
  • Two types of marketing plan every business requires to stay in business (and have paying clients.)
  • The secret behind having marketing activities happen on “autopilot.”
  • How to get over the “I don’t feel like it” hump that paralyzes so many talented entrepreneurs and service professionals.
  • The big difference between “client magnets” and “prospect nurturing” in your marketing (and why you must have both!)
  • What’s happening in the next Amplify Mastermind Retreat to solve the #1 marketing problem of online business owners.

 

Resources Mentioned in This Episode:

Profit Explosion Toolkit

Amplify Mastermind

7 Profit Amplifiers

Podcast Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales

Podcast Episode 95: Authority Platforms that Boost Business Influence

Jun 1, 2020

Stop worrying about turning people off with your message.

Actually, entrepreneurs should actually turn off MORE people if they want to increase their profits, attract MORE ideal clients and have a more fulfilling and successful business.

When you stop worrying about “losing” someone with the wrong marketing message, you’ll end up being MORE visible to perfect clients who resonate the most with your authenticity and realness.

That is what my long-time friend and guest on Amplify Your Success Podcast episode 181 Lisa Cherney teaches. Lisa joins me to share how turning people off actually lights YOU up and becomes your best client attraction tool.

Be sure to join the Amplify Your Success Community to discover more techniques to ramp up results!

 

Key Takeaways

 

  • What the light bulb moment was that caused Lisa to ditch her 7-figure business and shift gears to GFR (and turning more people off!) 
  • What the GFR Commandments are and how they can revolutionize your approach to marketing.
  • Why online business owners should stop trying to Be Normal, Proper, or Polite.
  • How GFR’ing your marketing materials can help you stand out in a crowded market.
  • The signs that an entrepreneur is playing it “too safe” with their messaging and its costing them that “BUZZ” quality

 

About The Guest

Lisa Cherney has been mentoring millionaire entrepreneurs for over 20 years. She is the host of the ground-breaking confession-based GFR (Get F’n Real) podcast and creator of the 12 GFR Commandments. In 2014, after 15 years in business and speaking on over 750 stages, Lisa Cherney got f’n real and dismantled her successful 7-Figure business as the Juicy Marketing Expert. Lisa learned that just because something is successful and people like it, doesn’t mean you have to keep doing it.

She always knew she had a low tolerance for not being happy (after all she left a “successful” corporate career, with companies like AT&T and Lipton at age 28), but now she knows her mission is to help soulful entrepreneurs GFR so they can get out of their own way, help more people and make more money!

 

Resources Mentioned in This Episode:

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