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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: September, 2020
Sep 28, 2020

A membership site is a popular business model...but is this the right model for YOU? Membership programs can produce six and seven-figure revenue (while it leverages your time and knowledge.) But not all membership programs work well, and many online business owners launch their membership site only to get a dribble of clients.

However, Catherine Watkin has been growing a thriving membership program with a 96% retention rate -- and has discovered there is a very simple reason hers works so well.

Catherine joins me on Amplify Your Success Podcast episode 198 to share her secret to growing her business through her membership site.

Be sure to join the Amplify Your Success Community to hear more.

 

Key Takeaways

  • The key question to decide if a membership site is the right business model.
  • How Catherine launched her membership program.
  • The super-simple reason Catherine experiences a high retention rate of 96% when a "good" average retention rate for membership is 90%.
  • Where a membership fits into a typical business model.
  • What 3 pieces of advice Catherine has for a business owner BEFORE they launch a membership program.

 

About The Guest

Catherine Watkin, the founder of Selling from the Heart, is the UK’s leading expert in authentic and heart-centered sales. She works with business owners who feel called to make a difference to others but struggle to get clients because they feel so awkward when it comes to selling their services.

Through her online course and membership, she teaches them how to sell in a way that feels authentic and comfortable for both them and the client - so they are finally able to do the work they know they are here to do. Catherine is an inspiring role model for how it is possible to create a successful business without resorting to sleazy or manipulative sales and marketing techniques.

 

 

Resources Mentioned in This Episode:

  • Take Catherine’s Authentic Sales Style Quiz: Discover what your natural strengths are when it comes to sales (even if you can’t see it yet), as well as what why you might currently be struggling with sales, including some tips to get you started having more effective sales conversations – that you can actually enjoy! https://catherinewatkin.com/quiz/
Sep 21, 2020

As a leader, there will be times that a business challenge arises and everything you planned goes out the window. Global events (you know, like a pandemic or industry crash) can send your team into a motivational tailspin and productivity drops. Even a simple launch fails and frustration amongst team members can create a need to lead differently.

This is the time you need to know how to lead your team through business challenges, according to Tony Martignetti. I talk with Tony on Amplify Your Success Podcast episode 197 about what business leaders can do to help your team members feel more inspired, clear on their action steps, and keep your business profitable.

Be sure to join the Amplify Your Success Community to hear more.

 

Key Takeaways

  • What teams really need from their leader (or business owner) to navigate through a business challenge.
  • The three types of challenges that surface that require a business owner to change tactics.
  • What the leader’s role is during a crisis or business challenge.
  • How a business owner, CEO or leader can ensure that changes “stick” and the team follows through on new initiatives.
  • What some of the traits are of an inspired leader (and why these traits are needed right now more than ever!)

 

About The Guest

Tony Martignetti is a leadership coach, entrepreneur, idea generator, and people connector. He brings together practical experience, formal training, and extreme curiosity, to elevate leaders and equip them with the tools to navigate through change.

He guides people to find clarity in their lives, so they are energized, fully present, and unstoppable. When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live an inspired life.

 

Resources Mentioned in This Episode:

Sep 14, 2020

When it comes to marketing are you taking into consideration your customer’s mindset when they are making the purchase so you know how to sell the way they want to buy?

If not, you are missing one of the most important elements of marketing and sales. According to my guest on Amplify Your Success Podcast episode 197 Kristin Zhivago, if you understand the customer’s Mindset, and make an offer that appeals to their specific Mindset, all of your marketing efforts, in any channel, will work as they should. Your customer will get what he or she wants, and you will get what you want: a sale.

Listen in on  Amplify Your Success Podcast episode 196 to hear Kristin’s revolutionary way of marketing that’s transforming the results of her clients.

Be sure to join the Amplify Your Success Community to hear more.

 

Key Takeaways

  • How buyers are buying differently than they have in the past impacts how to sell what they want.
  • The four types of scrutiny that impact each sale.
  • What Mindset driven marketing is and how it plays out in your sales process.
  • What’s REALLY in the way of companies selling the way their customers want to buy (if your sales are slow, you’ll want to know this!)
  • How a business owner or CEO can fix their sales process and tap into the secret buying language of their clients.

 

 

About The Guest

Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago and her team of digital marketing experts focus on helping clients meet their revenue goals by using “Mindset-Driven Marketing,” which matches the offer to the Mindset for a positive outcome.

Zhivago spent years in the tech industry doing revenue coaching, marketing and sales turnarounds, and creating campaigns. As a leading marketer working in Silicon Valley in the wild west days, she introduced many of the technologies we all use today, including email, voicemail, spreadsheets and dozens of other applications, semiconductors, personal computers, industrial control systems, touchscreens, telecom and networking equipment, security systems and more.

 

Resources Mentioned in This Episode:

  • Get Kristin’s Free Guide: How to Sell The Way Your Customer’s Want to Buy https://zhivagopartners.com/
Sep 7, 2020

People who create content for their online business are sitting on a copyright goldmine…and they don’t even know it. It’s true—blog posts, photos, articles, podcasts, videos are all Intellectual Property. Even with the best practices, way too many entrepreneurs experience a rude wake-up call and are shocked to find their valuable property on someone else’s website because they didn’t protect their content.

So many experts have become victims of content theft, and it is a nightmare to pursue these thieves. The problem of content theft is escalating; its impact is in the millions of dollars. Some of these entrepreneurs are so frustrated that they even stop leveraging the value of content marketing...and that is a huge mistake as well!

It's time to reclaim your content goldmine and protect it so you can leverage it to attract clients-- without worrying your precious ideas will be stolen.

My guest Barbara Ingrassia is a copyright expert who specializes in helping online business owners and content creators protect their content and unique ideas so they can share them without the worry.

Listen in on  Amplify Your Success Podcast episode 195 to hear Barbara’s valuable advice (and how she used Get Magnetic Messaging to help her spread her message on podcasts!)

Be sure to join the Amplify Your Success Community to hear more.

 

Key Takeaways

  • What a content goldmine is and how to know if YOU need to protect your content.
  • Why Barbara started her business as a copyright expert in her golden years (if you are thinking of shifting gears later in life you MUST hear her story!)
  • Six examples of valuable online content that entrepreneurs and online business owners are prolifically creating that must be protected by copyright!
  • Four steps you can take today to start protecting your content goldmine (and keep it from sliding into content quicksand.)
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