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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: March, 2024
Mar 25, 2024

There is a lot of frustration amongst coaches and service providers who have tried being a guest on popular podcasts.

They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they are not seeing any results.

The culprit lies in four common monetization mistakes and in episode #380 of Amplify Your Success, I uncover what is missing.

From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. 

Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. In this deep dive into the world of podcast guesting, learn how to avoid these monetization mistakes, leverage your visibility, and make a significant impact in your industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:06 Embracing an opportunity to optimize your approach to podcast guestin

06:44 How fixing mistakes leads to big, fast payoffs.

11:18 Why you want to stand out with unique, relevant, magnetic topics.

13:20 What happens when you over-deliver in communication (hint: you don’t want to  overwhelm listeners.)

18:07 Being mindful of choosing aligned audiences for better results.

20:01 Magnetic interviews perform better with a clear customer journey.

 

Resources Mentioned in This Episode:

  • Download the FREE Scorecard to identify if you are making any of the 17 Mistakes That Guest Experts Make That Cost Them The Lead & Client

  • Guest Expert System (the proven strategy to monetize your appearances on podcasts!)

Mar 18, 2024

Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community.

Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success. 

This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he’s been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market. 

Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:00 Why virtual summits have become Jay’s favorite audience building strategy

06:58 Why over relying on social media for lead generation is a huge risk (and what happened to Jay that forced him to develop other options.)

11:08 The importance of aligned intentions when selecting speakers for summits.

13:41 A proven strategy to generate leads as a host, and as a speaker, from summits.

17:09 How virtual summits benefit experts with small lists.

21:13 The advantage of ‘borrowing influence’ from other speakers in a summit.

24:48 Integrity amongst speakers – what happens if it’s broken.

28:33 Win-win-win outcomes when you establish high standards, and lead your summit from that space.

30:47 Maintain speaker commitment for successful list building.

Resources Mentioned in This Episode:

Mar 11, 2024

Can you imagine what life would be like if you could grow your business while working only 4 days a week?

If that feels like a distant dream or a business only “other people” can enjoy, then grab a pen, paper and your favorite beverage and listen to my Amplify Your Success Podcast guest, Charles Alexander.

Charles has been in the pursuit of a 4-day work week since 2007 – and by delegating tasks, optimizing his mindset and mastering his daily routines, found a way to achieve work-life harmony. 

In episode 378, Charles reveals the potential for entrepreneurs to realize their business ambitions while prioritizing personal time. Whether it's focusing on high-impact tasks, setting clear boundaries, or leveraging community support, we uncover actionable advice for those seeking to navigate the journey towards a 4-day work week.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:25 Improving productivity with the Million Dollar Visibility framework.

09:35 How Charles balanced coaching, business and home life during challenging lockdown.

12:28 Tips for compressing your work week for efficiency.

13:56 4 keys to enhancing time management: visualize, plan, prioritize, act.

18:36 To spend more time in your zone of genius, delegate tasks.

22:07 Why we should reject busy culture to work towards balance.

25:38 Perfection can hinder progress. Set boundaries.

29:32 How to gain more uninterrupted focus time

30:38 A solid rule of thumb for outsourcing is 20% rate and 80% quality.

 

Resources Mentioned in This Episode:

Mar 4, 2024

Are you struggling to retain clients despite successfully attracting them? Do you wonder why great clients aren’t becoming raving fans who refer new business your way? These are often signs that you need to focus on improving your client’s experience.

In episode 377 of Amplify Your Success, we dive into a very powerful strategy to improve retention using client success roadmaps. I’m joined by Megan Huber, Client Fulfillment and Program Operations Strategist, who brings 19 years of diverse experience to support businesses in elevating client experiences for greater profitability and growth. 

From restructuring the onboarding process with mutual growth plans and personalized support along with accountability, Megan and I address a commonly neglected area of business that can lead to massive profitability improvements. We also delve into the importance of creating a supportive client environment and harnessing technology to keep clients connected to their growth plan. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

07:27 Why the client experience is crucial to differentiate your business in a highly competitive market.

10:40 Filtering out non-ideal clients and how that improves client retention.

14:51 Salesforce emphasizes the importance of client growth as part of retention.

17:15 How to identify your clients real needs and create a supportive client environment.

20:17 High ticket versus lower ticket offer and when to use each

23:37 How to sse Google Sheets for progress check-ins.

26:58 Client success leads to business profitability and growth.

29:24 Questions about setting up client engagements clearly.

32:44 A primary reason clients fail and don’t bond with your programs (the answer might surprise you) 

36:42 The importance of asking for referrals early, don't wait.

42:12 Megan reveals her fear of judgment that hindered her self-expression and growth.

 

Resources Mentioned in This Episode:

 

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