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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: October, 2021
Oct 25, 2021

When you are ready to 10x your sales and scale your business into the mid-six or even seven figures, adding a big ticket offer is a key component. If you offer a service that is typically delivered one-to-one or you are trapped in selling an hour of your time, this is a perfect opportunity to skyrocket your business revenues.

I recently guided my Amplify Mastermind through an exercise to grow and three of them decided to focus on my favorite offerings -- VIP Days! VIP packages are a valuable complementary offering when you have group coaching or memberships that aren’t designed for the “premier” client who doesn’t want to wait long for results.

Amplify Your Success Podcast episode 254 will turn on some light bulbs and open up new possibilities -- be sure to reach out if you want help making this type of offer work for YOUR business too!

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • [4:22] My go-to price point for a bigger offer to boost revenues by $10k or $20k a month
  • [6:02] Why selling big ticket offers is actually EASIER than selling low-ticket offers.
  • [7:33] Three keys to making a big ticker offer work in your business model (and it starts with understanding who your real buyer is.)
  • [10:15] The Positioning Trifecta: how to use it to make sure you are marketing to the right people.
  • [12:25] Why I believe VIP Days are HOT offering. I share an example of one Amplify Mastermind member who rolled out this offer and had 2 sales within 30 days.
  • [15:57] Two other types of big ticket offers that are HOT in the market right now.

 

Resources Mentioned in This Episode:

Oct 18, 2021

What if you could write a book that would fill your business full of high paying clients? Not just any book, but an Itty Bitty book that becomes a business card that builds your business for you.

Today I’m talking with Suzy Prudden of the Itty Bitty Publishing Series about why short books are the way to go if you want to build authority and get more clients. After 50 years in the publishing world, having been an author and a publisher Suzy joins me on Amplify Your Success Podcast episode 253 to show us how to write a book that gets read, even if you don’t have a marketing budget or a lot of time to write.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[4:43]  How Itty Bitty books are the cure for 95% of Americans who don’t read books.

[7:48] The steps required to turn your book into a business card that builds your business for you.

[10:12] How to get your book in more reader’s hands, even when publisher’s don’t have a marketing budget.

[14:55] An example of how client Anthony Camacho turned his Itty Bitty book into an additional $750k in revenue over 2 ½ years.

[19:09] How to turn your Itty Bitty book into an outline for a podcast or media interview.

[27:57] Suzy shares her biggest learning and how ego played a part in her financial transformation.

 

About The Guest

SUZY PRUDDEN, internationally acclaimed speaker and seminar leader, author and TV/radio host and personality, has been inspiring audiences and groups since 1965. She is a New York Times Best Selling Author (from before the internet), fitness expert, hypnotherapist, success coach, radio and TV host, Publisher and Visionary. Suzy is a master of self-reinvention. At 78, she is the co-creator and president of the Your Amazing Itty Bitty Publishing Series.

Yes you’ve seen her on Oprah, Good Morning America and The Today Show. The New York Times says, “If Suzy is talking about it today, the rest of the country will be talking about it tomorrow.”

 

Resources Mentioned in This Episode:

Oct 11, 2021

If you are a coach, consultant, or service provider, chances are you spend a decent amount of time in consultation calls with potential clients. A consultation, often referred to as a “discovery call”, is a short conversation designed to uncover if your services are a good fit for the potential client.

Over the years I’ve heard from countless clients that those conversations often feel frustrating as the service provider pours so much value into that first meeting -- and the conversion with the client isn’t happening.

What if you could enroll more of your ideal clients through those initial conversations? On Amplify Your Success Podcast episode 252, I’m joined by Nikki Rausch of Sales Maven to talk about structuring your discovery calls so that you enroll more of your best clients.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[4:55]  How to use the power of conversation in Nikki’s selling staircase, a five-step sales process.

[6:51] How to uncover your prospect’s structure to excellence to help them see how to achieve really great results.

[8:33] Why you want to ask the right questions to uncover your prospect’s real problem.

[10:54] The power of “pre-framing” in your sales conversations

[13:19] What to do if your prospect gets into their story or becomes a ‘runaway train’ that is derailing the conversation.

[17:01] One really big reason you aren’t making enough sales from your discovery calls

 

About The Guest

EO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy.

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.

Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.

 

Resources Mentioned in This Episode:

Oct 4, 2021

Over the last eighteen months our world has moved into uncharted territory -- and its brought a lot of change and uncertainty. As entrepreneurs and business leaders, having the right tools in your toolbox to navigate any storm is invaluable. But many struggle with keeping the right mindset during periods of turbulence and change.

On Amplify Your Success Podcast episode 251, I’m joined by my friend Eva Gregory to talk about how to have a mindset that allows you to tap into opportunity that is emerging right now, and activate a more resourceful version of yourself to be able to achieve a mid-six or even seven figure business.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[5:58] Success starts from the inside-out, instead of the outside-in

[8:07] What this new norm is, and how shifting your perspective gives you an advantage

[8:53] Why we need to show up and lead right now, rather than resisting and fighting the changes our world is experiencing.

[13:11] The importance of being optimistic and making better decisions now that positively affect the future

[15:52] Man’s Search for Meaning and the power of choosing what reality you're going to create right now.

[18:02] A critical mindset shift when it comes to business, instead of “what if it fails” focusing on “what if success were my only option?”

[20:27] Melanie shares what happened during COVID and the importance of mindset when things are at their worst.

[26:32] You can pivot, but you still have to move and be in action. Use your Inner GPS for guidance.

 

 

About The Guest

Eva Gregory is an award-winning transformation catalyst and business mentor helping established coaches, thought leaders, and spiritual entrepreneurs worldwide scale to six figures and beyond by integrating Inner Guidance with proven business strategies that are working today in an ever-changing market.

The combination of practical, step-by-step business training and intuitive spiritual awareness is what sets her apart from others in her field.

Eva is the author of The Feel Good Guide to Prosperity and Life Lessons for Mastering the Law of Attraction co-authored with Jack Canfield and published in several languages worldwide.

She received the Law of Attraction Leaders Award two years in a row. She has received the California Excellence Award, named one of the Top 100 Women in eCommerce, and named International Coach of the Year.

 

Resources Mentioned in This Episode:

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