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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: December, 2021
Dec 27, 2021

‘Tis the season to set new goals for the new year. But did you know that 80% of goals set on New Years are never realized? For entrepreneurs, often the inspiration for a goal isn’t anchored with a commitment and as urgent issues crop up throughout the year, it's easy for New Year's goals to get pushed to the back of your mind.

But let’s make this next round of goals stick. Before you finalize your goals, pick a theme so that the goals you set become a powerful compass for your decisions, habits and mindset.

To close out 2021 with Amplify Your Success Podcast episode 263, I’m re-airing an episode of #NextLevelInfluence that I co-host with Samantha Riley (Host of Influence by Design Podcast), to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to share what your theme is for this year.

Key Takeaways

  • [4:24] Why setting a theme for your year helps you overcome “goal fade”
  • [4:55] Over 80% of goals set on New Years are never realized
  • [6:31] Sam shares how reflecting on the last year helps her set a theme
  • [8:54] Melanie & Sam share their 2020 themes and how that played out
  • [13:15] Melanie talks about trying on different words until you feel a click
  • [15:11] Sam unpacks how your word becomes a filtering system for goals and decisions throughout the year
  • [20:00] Melanie talks about Neuro-Linguistic Programming and modeling as a way of aligning habits with your theme
  • [23:16] The importance of coaching to help you close the gap between your theme and your actual results.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Dec 20, 2021

Do you know what your personal brand says about you…before you ever talk with a prospect? A personal brand speaks volumes about who you are (and is a key part of building the Know, LIke and Trust factor in your market.)

Christine Gritmon, the hot brand behind “Chat About Brand” joins me on Amplify Your Success Podcast episode 262 to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

  • [4:40] A fundamental misunderstanding of what a personal brand really is.
  • [7:40] How to be memorable in your market without being weird.
  • [13:30] The secret to creating a personal brand that gives you freedom.
  • [20:21] Christine reveals how she uses her online shows and TwitterChats to create her HOT personal brand
  • [26:36] Why having a key message helps your brand “pop”
  • [36:03] The big a-ha Christine had about growth with scalability

 

About the Guest

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitterchat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

 

Resources Mentioned in This Episode:

Dec 13, 2021

For many passion-driven entrepreneurs, figuring out the marketing can feel daunting so they avoid developing a plan. With a “trial and error” approach, and one to two solid performing strategies, they end up feeling passed over for great opportunities because their ideal clients can’t “see them” when it's time to book someone.

But what if you could simplify your marketing plan (and streamline your marketing efforts) so that it's easier to attract ideal clients? Mostafa Hosseini joins me on Amplify Your Success Podcast episode 261 to reveal a better way to nail down your best performing marketing effort.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

  • [4:26] How Mostafa’s overwhelm helped him discover the value of simplifying marketing efforts
  • [6:23] The value of pruning what’s not working to identify the marketing effort that performs best
  • [9:35] Why trying to serve everyone is creating marketing overwhelm (and not really working anyway)
  • [13:51] The most effective way to get more customers in today’s market.
  • [21:05] A simple practice of calling current customers that is leading to a lot of new business.
  • [24.33] Mostafa shares his six step simple marketing formula.
  • [27:13] That the differentiating factor is and why we need this in our marketing plan.
  • [33:09] Mostafa’s big why and how it became his guiding force in business.

 

 

Resources Mentioned in This Episode:

 

Dec 6, 2021

Ever wonder if you REALLY need business coaching? You hear about coaches all the time -- some of them show up in your Facebook feed daily, right? Some of them you hear about from a friend or colleague who is SMASHING IT because of the guidance from their coach.

Well, on episode 260 of Amplify Your Success Podcast I’m going to take you through how 90 days of really powerful business coaching can accelerate the right results (and boost of those revenues in the process.)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

  • [4:22] The important question everyone must ask before planning, goal setting and trying to increase cash flow.
  • [5:07] How clarity helped my client double his rates (which will double his revenue) in the first 6 weeks of working together.
  • [7:30] The clue a business coach looks for to uncover the “consistent predictable cash flow” opportunity that is dormant in your business.
  • [9:10] A key to getting great visibility by being crystal clear on who your real client is.
  • [11:22] How to shift your experience of sales so you can increase revenues.
  • [13:46] Why you can not succeed if you are trying to drive a Ferrari with a Moped engine (aka your mindset needs an upgrade!)

 

Resources Mentioned in This Episode:

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