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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Amplify Your Success
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Now displaying: May, 2022
May 30, 2022

Have you ever noticed how each new level of success can bring with it a slew of fears, doubts and “inner junk” to address?

Gay Hendricks calls it an Upper Limit. Some call it the “New Level, New Devil” mindset. Whatever you call it, this phase of growth is a common conundrum and can cause you to slam on the breaks if you aren’t aware of its impact.

On Amplify Your Success Podcast episode 285, I’m re-airing a powerful conversation I had on #NextLevelInfluence as Sam Riley and I share some of our Upper Limits and how we break free of mental trash that comes up as we grow into new levels of success.

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as an Highly Paid Authority.

Key Takeaways

  • [3:03] The importance of hearing the “behind the scenes” of successful entrepreneurs
  • [4:20] Why comparing ourselves to others, especially a highly curated social media feed, is bad for our mental
  • [5:05] Gay Hendricks and the Big Leap, New Level, New Devil and how it plays out.
  • [6:16] Why you need to stay responsible to your own mindset.
  • [8:57] How Imposter Syndrome impacts successful business owners too.
  • [11:05] Why who you surround yourself with matters; especially in your ability to shed limiting beliefs and fears.
  • [14:12] Melanie talks about Neuro-Linguistic Programming and “internal conflicts”
  • [16:32] Sam reveals the biggest limiting belief she hears clients share and what to do about it.
  • [20:05] Sam and Melanie share some of their own personal “upper limits” and what helped them reclaim their confidence again.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

May 23, 2022

You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait.

Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you.

On Amplify Your Success Podcast episode 284, I talk with Molly Mandelberg about how using a quiz has helped her grow her own business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:16] How quizzes stack up against so many different types of lead generation strategies, and the value of data gathered for both client and service provider.
  • [9:40] The importance of testing and refining your quiz to work out the kinks.
  • [12:21] How different quiz platforms can help you improve your quiz by looking at where people disengage.
  • [14:03] The beauty of list segmentation and how a quiz can help.
  • [18:32] Molly discusses some technology and how to build a path of “next steps” based on how they answer the quiz.
  • [20:42] Molly’s preferred quiz platform and why she uses it over some of the other popular ones.
  • [22:41] Keep in mind how people should feel when they take your quiz.
  • [26:07] What Molly learned about doing things herself and the huge breakthrough she had when making the leap of faith to invest in her growth.
  • [30:38] Melanie and Molly discuss recognizing intuition in decision making.

 

About the Guest

Molly Mandelberg is the Founder of Wild Hearts Rise Up, Creator of “Magnetic Influencer Collective” and also the writer and illustrator of "The Wild Hearts Rise Up Oracle Deck". She is the host of both “Tactical Magic” Podcast and “Reveal the Game of Life” Podcast, and she’s a bestselling author.
After spending years mastering content creation and online marketing, Molly finds her bliss in bridging the worlds of heart-centered healing and transformation, with the practical business strategies of leveraging a message into a global movement. She is a certified NLP Coach, an Access Consciousness Bars Facilitator, a Transformational Leadership Coach and a full time Nomad.
Molly works with coaches, healers, and conscious leaders to broadcast their messages with ease, so they can reach more people, and make more money with less time spent. She travels the world full-time and runs her 6-figure business out of her self-converted sprinter van tiny-home. Molly loves helping her clients to systemize their work and master the magnetics of marketing, so they can experience more freedom and make an even bigger difference.

 

Resources Mentioned in This Episode:

May 16, 2022

A common challenge for podcast hosts who interview guests is finding great guest experts. Once you ask all of your friends and close colleagues, you’ll still need routine guests for years to come.

And if you are on the other side of the mic, looking for podcasts to be a guest on, wouldn’t it be helpful to have a way for those hosts to find you, and invite you first?

 

On Amplify Your Success Podcast episode 283, I talk with Alex Sanfilippo, founder of PodMatch, a podcast guest matching site (kinda like Tinder for podcasters.)

Alex and I talk about the challenges that hosts face trying to find quality talent and how this was a big part of the inspiration behind starting PodMatch for podcasters. Tune in to hear what to look for in a guest expert and how to vet someone before you invite them to your podcast!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:05] How Alex got into podcasting from the aerospace industry.
  • [7:30] Alex shares two Amplify Your Success Podcast episodes (on the resource list below) that he loved.
  • [10:21] Why creating a listener avatar will save you time and help you pick the best guest experts for your podcast.
  • [14:16] Melanie gets Alex to share what kind of guests we should invite – influencers or the unknown expert.
  • [19:42] How to get over your fear of inviting big name guests to be on your show.
  • [20:32] What Alex did to get past feelings of Imposter Syndrome with his first three influential guests.
  • [27:41] Melanie shares a little bit about her Guest Management System (part of the Authority Brand Podcast Toolkit) and how one shift in our system helped us improve guest’s sharing their featured episodes.
  • [32:30] Alex talks about how PodMatch works (and how to get a very special deal through our AMPLIFY community (see resources below.)
  • [36:08] The opportunity that COVID and the shutdown surfaced for Alex to solve a major industry problem

About the Guest

Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

Resources Mentioned in This Episode:

May 9, 2022

As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms.

But who has time to create video for so many different platforms! Not me, that’s for sure.

One of the best-practices available is to leverage your time and energy through automation. Finding the right tools that will give you a short-cut to producing multiple pieces of content without sacrificing quality is a valuable find!

On Amplify Your Success Podcast episode 282, I talk with Hani Mourra, founder of Repurpose.io, who joins me to share some hot tips to repurpose your short (and long) video to save you time…while expanding the reach of your content.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:55] Start with the content you are comfortable creating, says Hani, then repurpose it across multiple platforms.
  • [7:21] How to take a piece of content and create multiple versions that can be used on multiple channels.
  • [9:50] Melanie and Hani discuss short versus long video and why short video is outperforming long video right now.
  • [12:00] Hani shares how his latest repurposing offer helps people leverage TikTok video across multiple channels.
  • [16:40] What a podcaster can do to gain traction with each episode by creating .wav files and other types of repurposed content.
  • [19:32] How to use repurposed video on YouTube.
  • [27:09] Why a creator needs to be top of mind in the market, and how repurposing content can help you achieve it.
  • [31:12] How Hani’s own need to leverage his time became the catalyst to start Repurpose.io.
  • [36:45] Hani shares the importance of understanding what business you are really in (and how this affected his own growth.)

 

Resources Mentioned in This Episode:

May 2, 2022
Being a guest expert with other people’s audiences is a solid strategy to attract ideal clients. But if you are overly focused on everyone’s favorite lead type, The Action Taker, you will miss out on some of your best buyers!

In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help improve your ROI!


On episode 281 of Amplify Your Success Podcast I’ll talk through the 5 Lead Types and how to create a buying path for each type so you can ensure your hot leads become clients!

Key Takeaways

  • [2:57] The critical mistakes people are making by underestimating the ROI of being a guest expert
  • [6:51] Overview of the 5 types of leads from Other People’s Podcasts and how they buy.
  • [10:36] The one lead type that will be an Action Taker *if* you have the right title and messaging.
  • [12:05] An example of The Skeptic Lead Type and how to help them feel confident in buying.
  • [14:42] I share the best strategy to nurture your Lurkers (and how an 18 year Lurker became a paying client and invested $20k in coaching.)
  • [16:20] The ONE lead type that rarely ever buys and how to repel them out of your network.
  • [20:00] What happens in my Guest Expert System to help you identify and leverage the best leads for you from other people’s audiences.

 

Resources Mentioned in This Episode:

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