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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: April, 2022
Apr 25, 2022

When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you?

When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's their favorite podcast.

But is that enough to justify all of the hard work and significant investment in hosting a weekly show? I decided to dedicate this episode to finding out.

On Amplify Your Success Podcast episode 280 I’m joined by four of my friends and fellow podcasters, Jennifer Henczel, Kimmie Seltzer, Tiphany Kane and Michelle Abraham, who are all speaking at Podfest in the Women In Podcasting Track. I asked them to share how having a podcast has positively impacted their business, lives, confidence and even their connection with our community.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:02] Meet Jennifer, Kimmy, Michelle and Tiphany.
  • [8:03] Why Kimmy started as a guest on other people’s podcasts (and her regret at waiting to start her own podcast!)
  • [9:14] Michelle reveals how being a super busy mom is a key reason she got into podcasting.
  • [11:46] Jennifer shares her story about her husband’s near death experience and how it sparked her passion to start a podcast.
  • [13:10] Tiphany shares how her side-hustle became a full-time career path change due to the success of her podcast.
  • [15:15] I share my own story of feeling invisible and how starting my podcast catapulted me back into “go-to authority.”
  • [17:45] I ask each of the guests to share what had to shift in their mindset to have the confidence and courage to become a successful podcast host.
  • [20:25] Tiphany breaks down a common podcast myth about high downloads.
  • [21:56] We discuss how collaboration has become a superpower (and an unexpected bonus of having a popular podcast.)
  • [25:25] Michelle mentions how producing your own podcast forces you to gain clarity and feel your confidence by owning your own message and voice.
  • [29:03] Kimmy shares how she had to get comfortable with tech failures and not getting everything perfect right out of the gate.
  • [30:20] Jennifer discusses her mantra “Done is better than perfect” and how it's a blueprint for a business on her terms.
  • [33:34] We talk about what’s going to be happening at Podfest Expo in Orlando (and our SWAG bags!)

 

Resources Mentioned in This Episode

Apr 18, 2022
As an expert-based business owner, getting more eyes on your offers and ears to your message is a big part of client attraction. So of course, podcasts are a valuable strategy to grow your reach. But the trick is, how do you get a podcast host to book you on their show?

You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to find out what’s working right now.

On Amplify Your Success Podcast episode 279, Julie Fry of Your Expert Guest, joins and we take you behind the scenes to share how to get more bookings on top podcasts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:46] Julie updates us on the latest number of published podcasts in the world and some stats on her client who generates 80% of her business from podcasts.
  • [7:07] Why there are so many bad pitches to be a guest on a podcast (and how to fix this fast.)
  • [10:46] I reveal my antidote to the onslaught of pitches from podcast booking services
  • [15:36] The importance of knowing how a podcast host likes to be pitched (and following that process.)
  • [18:54] Julie and I discuss the importance of vetting potential guests, and how social media plays an important role in whether they get booked or not.
  • [24:03] Why follow up is important, and how to time your follow-up so you aren’t annoying the host.
  • [29:35] How to be the best guest, and get asked back over and over again.
  • [32:58] An often overlooked final step that can open up a slew of new opportunities with your interviewer.

 

About the Guest

Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media.

She’s passionate about the magic that can happen in your business when you connect with the right host of the right podcast

Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances.

 

Resources Mentioned in This Episode:

Apr 11, 2022

Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you?

On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business.

Ellen unpacks five key steps to take, as well as what’s working well right now to add value while promoting others.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:42] Why the law of diminishing returns is affecting your ability to grow your business on your own.
  • [10:07] Ellen covers 5 steps to partnering with your peers.
  • [14:40] The simplest way to partner and benefit, even if you don’t have a big list.
  • [16:12] I ask Ellen about a common roadblock – affiliate tracking - and how we can partner even if you don’t have fancy affiliate tracking.
  • [20:05] Ellen shares her unique promotion process that often lands her in the top 10 of a partner promotion.
  • [23:24] The importance of preparing ahead for your own promotions, especially if you will ask others to promote for you.
  • [26:47] Why giveaways are Ellen’s favorite partner promotion right now.

 

About the Guest

Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses.

With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.

 

Resources Mentioned in This Episode:

Apr 4, 2022

Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek?

On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to share what he discovered when he set out on a mission to work less, make more and continue to grow his impact along the way.

Inside this episode you’ll hear a lot about how Henry Ford influenced today’s 5 day workweek norms (and what Joe discovered about productivity and high achievers by searching for the key to time freedom.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:39] How the industrial revolution influenced the 5 day workweek we have today.
  • [9:28] The hidden cost to you, your clients, your community and your team when you are available 7 days a week.
  • [13:10] What a hard boundary is versus a soft boundary (and how this is going to revolutionize your time management.)
  • [15:29] Three natural inclinations that high achievers have (and how you can emulate their productivity habits.)
  • [20:26] A very powerful efficiency hack you can tap into by transforming just one belief.
  • [23:01] The flipside of Parkinson’s Law and how to use it to evaluate effectiveness of effort.
  • [29:39] Why Joe found email courses to be significantly more effective for his clients to build up their email list.

 

About the Guest

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

 

Resources Mentioned in This Episode:

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