Info

Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
RSS Feed Subscribe in Apple Podcasts
Amplify Your Success
2022
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December


Categories

All Episodes
Archives
Categories
Now displaying: 2021
Dec 27, 2021

‘Tis the season to set new goals for the new year. But did you know that 80% of goals set on New Years are never realized? For entrepreneurs, often the inspiration for a goal isn’t anchored with a commitment and as urgent issues crop up throughout the year, it's easy for New Year's goals to get pushed to the back of your mind.

But let’s make this next round of goals stick. Before you finalize your goals, pick a theme so that the goals you set become a powerful compass for your decisions, habits and mindset.

To close out 2021 with Amplify Your Success Podcast episode 263, I’m re-airing an episode of #NextLevelInfluence that I co-host with Samantha Riley (Host of Influence by Design Podcast), to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to share what your theme is for this year.

Key Takeaways

  • [4:24] Why setting a theme for your year helps you overcome “goal fade”
  • [4:55] Over 80% of goals set on New Years are never realized
  • [6:31] Sam shares how reflecting on the last year helps her set a theme
  • [8:54] Melanie & Sam share their 2020 themes and how that played out
  • [13:15] Melanie talks about trying on different words until you feel a click
  • [15:11] Sam unpacks how your word becomes a filtering system for goals and decisions throughout the year
  • [20:00] Melanie talks about Neuro-Linguistic Programming and modeling as a way of aligning habits with your theme
  • [23:16] The importance of coaching to help you close the gap between your theme and your actual results.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Dec 20, 2021

Do you know what your personal brand says about you…before you ever talk with a prospect? A personal brand speaks volumes about who you are (and is a key part of building the Know, LIke and Trust factor in your market.)

Christine Gritmon, the hot brand behind “Chat About Brand” joins me on Amplify Your Success Podcast episode 262 to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

  • [4:40] A fundamental misunderstanding of what a personal brand really is.
  • [7:40] How to be memorable in your market without being weird.
  • [13:30] The secret to creating a personal brand that gives you freedom.
  • [20:21] Christine reveals how she uses her online shows and TwitterChats to create her HOT personal brand
  • [26:36] Why having a key message helps your brand “pop”
  • [36:03] The big a-ha Christine had about growth with scalability

 

About the Guest

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitterchat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

 

Resources Mentioned in This Episode:

Dec 13, 2021

For many passion-driven entrepreneurs, figuring out the marketing can feel daunting so they avoid developing a plan. With a “trial and error” approach, and one to two solid performing strategies, they end up feeling passed over for great opportunities because their ideal clients can’t “see them” when it's time to book someone.

But what if you could simplify your marketing plan (and streamline your marketing efforts) so that it's easier to attract ideal clients? Mostafa Hosseini joins me on Amplify Your Success Podcast episode 261 to reveal a better way to nail down your best performing marketing effort.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

  • [4:26] How Mostafa’s overwhelm helped him discover the value of simplifying marketing efforts
  • [6:23] The value of pruning what’s not working to identify the marketing effort that performs best
  • [9:35] Why trying to serve everyone is creating marketing overwhelm (and not really working anyway)
  • [13:51] The most effective way to get more customers in today’s market.
  • [21:05] A simple practice of calling current customers that is leading to a lot of new business.
  • [24.33] Mostafa shares his six step simple marketing formula.
  • [27:13] That the differentiating factor is and why we need this in our marketing plan.
  • [33:09] Mostafa’s big why and how it became his guiding force in business.

 

 

Resources Mentioned in This Episode:

 

Dec 6, 2021

Ever wonder if you REALLY need business coaching? You hear about coaches all the time -- some of them show up in your Facebook feed daily, right? Some of them you hear about from a friend or colleague who is SMASHING IT because of the guidance from their coach.

Well, on episode 260 of Amplify Your Success Podcast I’m going to take you through how 90 days of really powerful business coaching can accelerate the right results (and boost of those revenues in the process.)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

  • [4:22] The important question everyone must ask before planning, goal setting and trying to increase cash flow.
  • [5:07] How clarity helped my client double his rates (which will double his revenue) in the first 6 weeks of working together.
  • [7:30] The clue a business coach looks for to uncover the “consistent predictable cash flow” opportunity that is dormant in your business.
  • [9:10] A key to getting great visibility by being crystal clear on who your real client is.
  • [11:22] How to shift your experience of sales so you can increase revenues.
  • [13:46] Why you can not succeed if you are trying to drive a Ferrari with a Moped engine (aka your mindset needs an upgrade!)

 

Resources Mentioned in This Episode:

Nov 29, 2021

Got a book in your head and can’t write it fast enough? It seems that the biggest block to getting your first draft written is often the noise in your head! Having your own book is a powerful credibility booster (not to mention it's an easy way to get booked on HOT podcasts and get paid speaking opportunities.)

My guest Dan Janal has helped thousands of experts write and publish their books and the first step to a successful book is writing a great first draft. He joins me on Amplify Your Success Podcast episode 259 to share his “great first draft” checklist!

Join us in the Amplify Your Authority Facebook Group to tell us about the book YOU are writing.

Key Takeaways

  • [4:11] How writing a book is a lot like putting puzzle pieces together
  • [6:59] The importance of writing a first draft of your book
  • [11:01] Dan talks about the negative impact of comparing your topic to other books in the market
  • [12:12] How to tease out important stories that establish credibility in your book
  • [17:15] Dan talks through his “great first draft” checklist
  • [28:39] The head games people play on themselves that keep their book from getting written

 

Resources Mentioned in This Episode:

Nov 22, 2021

If you are considering offering a membership program to support clients once they complete your online course, then you’ll want to tune in to this edition of On Air Coaching!

My Amplify Mastermind client Julie Hood is in the “hot seat” with the question: “How can I launch my membership quickly to start filling it?”

Amplify Your Success Podcast episode 258 allows you to eavesdrop in on this laser coaching session to get some HOT ideas to get members into your membership or group coaching program.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

  • [4:57] Why it's important for Julie to have a “next step” in order to keep the cash flowing year around.
  • [7:39] How to find Julie’s “low hanging fruit” and get faster results.
  • [9:52] I tell Julie how to use personal video follow up to get current clients “off the fence” and into her program.
  • [11:59] A tip on how to bundle her continuity program with her initial online course to increase enrollments.
  • [12:41] When to introduce “bring a friend” specials to quickly boost enrollments.
  • [15:.04] What to do to maximize her Black Friday sale (I get her to pivot on her offer.)

 

Resources Mentioned in This Episode:

Nov 15, 2021

Could you improve your results by 800% right now?

Chances are you just thought of all the reasons why you couldn’t do that, right? What if you knew that improving results starts with your THINKING and BELIEF and then you discover what to do differently?

Our mindset has a huge impact on our results, and our ability to raise our authority and influence in our marketplace. Fears, limits, and conflicted feelings can cause you to play it safe instead of taking a leap of faith

In Amplify Your Success Podcast episode 257, I'm joined by Nina Cooke of The Entrepreneur’s Inner Game Podcast, to talk about how to overcome a common mental obstacle of “not feeling good enough.” This is a must-listen as you discover simple ways to reframe your thinking to activate an unstoppable momentum to grow your business.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[5:08] Nina’s definition of mindset and why how we perceive things has such a big impact on our attitude.

[9:41] What to do differently if you have a pervasive habit of negative thinking.

[17:15] The surprising feedback Nina discovered when she surveyed her list about their biggest concerns and challenges.

[20:57] How to shift your perspective to the positive, even when what you are doing doesn’t seem to be working.

[30:08] Why Nina would have stopped playing small earlier (you’ll want to tune in to this part!)

 

About The Guest

Nina Cooke helps 6 and 7 figure coaches, consultants, and experts to build authority and boost their profit by creating an unstoppable mindset.

Nina has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors.

She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.

 

Resources Mentioned in This Episode:

Nov 8, 2021

When an ideal client stumbles across your website, do they quickly know that YOU are the go-to expert so hire you?

When your marketing message “pops” and your ideal client hears themselves in your message and your offer is super-compelling, then sales tend to flow in quickly.

But if that’s not the case in your business, chances are you need to narrow your marketing niche.

In Amplify Your Success Podcast episode 256, I'm joined by my VIP client Paul Higgins to deep dive into how niching down your market can help you feel more confident AND makes it easier to stand in a crowded market.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[4:56] What working for the Coca-Cola company taught Paul about the power of a clear niche in branding and messaging.

[7:45] The stadium analogy and why you don’t need lots of clients, you just need to show the right clients how you solve their problems.

[14:03] Why not having the right niche was making Paul unhappy and affecting his business mindset.

[19:22] How a simple shift in how Paul positioned his own offering helped him regain his momentum and increase sales.

[22:29] A valuable example of how market research can help you narrow down your niche effectively.

[24:30] How to avoid being spammy on LinkedIn but leverage the valuable connections in your market niche.

 

About The Guest

Paul is a Sales Strategist, Lead Generator, Host of Accelerate Sales Podcast, Author, and Business growth strategist for consultants and SaaS partners.

Paul has 28 years of experience in sales and marketing, finishing up an 18-year gig at Coca-Cola driving the marketing strategy for a $700m+ Business Unit.

In 2011 he left to manage his inherited kidney condition and had a successful transplant in February 2019.

With his newfound energy, Paul loves to run his business, spend time with his family and give back.

 

Resources Mentioned in This Episode:

Nov 1, 2021

Wouldn’t it be nice to introduce yourself at the next networking event and have a rush of people interested in your services?

Well, what actually happens for most service professionals is something very different, right? A new colleague asks you what you do and as you answer, you might notice their eyes glaze over or you notice their eyes searching for someone else in the room.

When you know  how to craft and deliver a “chill-worthy” elevator pitch, you can captivate their attention and create instant connections!

In Amplify Your Success Podcast episode 255 I'm joined by communications expert Neil Gordon who shares how to introduce yourself in a way that creates intrigue and interest (and possibly even clients too!)

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[5:57] The wrong answer most entrepreneurs give when asked “what do you do?”

[13:05]  The four parts of positioning what you do so that your audience leans in and wants to know more.

[16:02] How to use the silver bullet technique in your speeches, webinars and marketing communications.

[21:02] Neil talks about why it's crucial to not “overshare” and talk too much during an elevator pitch moment.

[25:17] How one webinar transformed Neil for a Lyft driver to a successful messaging and speaker consultant.

 

About The Guest

Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. Prior to becoming a communications expert, he worked on the editorial staff of Penguin Random House where he worked with New York Times bestselling authors. He has been featured on Forbes, Fortune, Inc.com., and NBC Palm Springs, and is a VIP contributor for Entrepreneur.

 

Resources Mentioned in This Episode:

Oct 25, 2021

When you are ready to 10x your sales and scale your business into the mid-six or even seven figures, adding a big ticket offer is a key component. If you offer a service that is typically delivered one-to-one or you are trapped in selling an hour of your time, this is a perfect opportunity to skyrocket your business revenues.

I recently guided my Amplify Mastermind through an exercise to grow and three of them decided to focus on my favorite offerings -- VIP Days! VIP packages are a valuable complementary offering when you have group coaching or memberships that aren’t designed for the “premier” client who doesn’t want to wait long for results.

Amplify Your Success Podcast episode 254 will turn on some light bulbs and open up new possibilities -- be sure to reach out if you want help making this type of offer work for YOUR business too!

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • [4:22] My go-to price point for a bigger offer to boost revenues by $10k or $20k a month
  • [6:02] Why selling big ticket offers is actually EASIER than selling low-ticket offers.
  • [7:33] Three keys to making a big ticker offer work in your business model (and it starts with understanding who your real buyer is.)
  • [10:15] The Positioning Trifecta: how to use it to make sure you are marketing to the right people.
  • [12:25] Why I believe VIP Days are HOT offering. I share an example of one Amplify Mastermind member who rolled out this offer and had 2 sales within 30 days.
  • [15:57] Two other types of big ticket offers that are HOT in the market right now.

 

Resources Mentioned in This Episode:

Oct 18, 2021

What if you could write a book that would fill your business full of high paying clients? Not just any book, but an Itty Bitty book that becomes a business card that builds your business for you.

Today I’m talking with Suzy Prudden of the Itty Bitty Publishing Series about why short books are the way to go if you want to build authority and get more clients. After 50 years in the publishing world, having been an author and a publisher Suzy joins me on Amplify Your Success Podcast episode 253 to show us how to write a book that gets read, even if you don’t have a marketing budget or a lot of time to write.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[4:43]  How Itty Bitty books are the cure for 95% of Americans who don’t read books.

[7:48] The steps required to turn your book into a business card that builds your business for you.

[10:12] How to get your book in more reader’s hands, even when publisher’s don’t have a marketing budget.

[14:55] An example of how client Anthony Camacho turned his Itty Bitty book into an additional $750k in revenue over 2 ½ years.

[19:09] How to turn your Itty Bitty book into an outline for a podcast or media interview.

[27:57] Suzy shares her biggest learning and how ego played a part in her financial transformation.

 

About The Guest

SUZY PRUDDEN, internationally acclaimed speaker and seminar leader, author and TV/radio host and personality, has been inspiring audiences and groups since 1965. She is a New York Times Best Selling Author (from before the internet), fitness expert, hypnotherapist, success coach, radio and TV host, Publisher and Visionary. Suzy is a master of self-reinvention. At 78, she is the co-creator and president of the Your Amazing Itty Bitty Publishing Series.

Yes you’ve seen her on Oprah, Good Morning America and The Today Show. The New York Times says, “If Suzy is talking about it today, the rest of the country will be talking about it tomorrow.”

 

Resources Mentioned in This Episode:

Oct 11, 2021

If you are a coach, consultant, or service provider, chances are you spend a decent amount of time in consultation calls with potential clients. A consultation, often referred to as a “discovery call”, is a short conversation designed to uncover if your services are a good fit for the potential client.

Over the years I’ve heard from countless clients that those conversations often feel frustrating as the service provider pours so much value into that first meeting -- and the conversion with the client isn’t happening.

What if you could enroll more of your ideal clients through those initial conversations? On Amplify Your Success Podcast episode 252, I’m joined by Nikki Rausch of Sales Maven to talk about structuring your discovery calls so that you enroll more of your best clients.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[4:55]  How to use the power of conversation in Nikki’s selling staircase, a five-step sales process.

[6:51] How to uncover your prospect’s structure to excellence to help them see how to achieve really great results.

[8:33] Why you want to ask the right questions to uncover your prospect’s real problem.

[10:54] The power of “pre-framing” in your sales conversations

[13:19] What to do if your prospect gets into their story or becomes a ‘runaway train’ that is derailing the conversation.

[17:01] One really big reason you aren’t making enough sales from your discovery calls

 

About The Guest

EO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy.

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.

Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.

 

Resources Mentioned in This Episode:

Oct 4, 2021

Over the last eighteen months our world has moved into uncharted territory -- and its brought a lot of change and uncertainty. As entrepreneurs and business leaders, having the right tools in your toolbox to navigate any storm is invaluable. But many struggle with keeping the right mindset during periods of turbulence and change.

On Amplify Your Success Podcast episode 251, I’m joined by my friend Eva Gregory to talk about how to have a mindset that allows you to tap into opportunity that is emerging right now, and activate a more resourceful version of yourself to be able to achieve a mid-six or even seven figure business.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[5:58] Success starts from the inside-out, instead of the outside-in

[8:07] What this new norm is, and how shifting your perspective gives you an advantage

[8:53] Why we need to show up and lead right now, rather than resisting and fighting the changes our world is experiencing.

[13:11] The importance of being optimistic and making better decisions now that positively affect the future

[15:52] Man’s Search for Meaning and the power of choosing what reality you're going to create right now.

[18:02] A critical mindset shift when it comes to business, instead of “what if it fails” focusing on “what if success were my only option?”

[20:27] Melanie shares what happened during COVID and the importance of mindset when things are at their worst.

[26:32] You can pivot, but you still have to move and be in action. Use your Inner GPS for guidance.

 

 

About The Guest

Eva Gregory is an award-winning transformation catalyst and business mentor helping established coaches, thought leaders, and spiritual entrepreneurs worldwide scale to six figures and beyond by integrating Inner Guidance with proven business strategies that are working today in an ever-changing market.

The combination of practical, step-by-step business training and intuitive spiritual awareness is what sets her apart from others in her field.

Eva is the author of The Feel Good Guide to Prosperity and Life Lessons for Mastering the Law of Attraction co-authored with Jack Canfield and published in several languages worldwide.

She received the Law of Attraction Leaders Award two years in a row. She has received the California Excellence Award, named one of the Top 100 Women in eCommerce, and named International Coach of the Year.

 

Resources Mentioned in This Episode:

Sep 27, 2021

One of the most powerful ways to transform tragedy and heal from trauma is to start a movement that can positively impact the lives of millions of people all over the world.

From Martin Luther King, to Mother Theresa, to Black Lives Matter, to the recent paper straw movement, one person who has ignited their mission can transform the world - if you know how to start a movement that can go global.

On Amplify Your Success Podcast episode 250, I’m joined by long-time friend Eiji Morishita to talk about what it really takes to create a movement that inspires, engages and moves people into meaningful change. Whether you’ve got a small, grassroots idea or know you want to transform the world and are ready to activate a mega movement, tune in to hear what it takes to make change happen.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

[0:14] Our 250 episode celebration (how to share this episode and gain access to my free surprise gift!)

[7:04]  The different types of movements, example of how the paper straw initiative ignited into a global movement.

[8:49] Why there is value in starting small versus trying to ignite a mega movement out of the gate.

[14:01] The First Follower principle and how its used to ignite a million person movement

[17:49] What the five phases of a movement are and why each is critical to create a global movement.

[24:33] The Dalia Lama quote and why the Western woman is crucial to transformation and change on this planet.

 

About The Guest

Eiji (pronounced “A.G.”) Morishita is the Movement Makers Mentor & Founder of Movement Makers whose mission is to empower 1000 leaders over the next 10 years to start a movement that impact millions of lives.

Movement Makers is a business leadership accelerator for purpose & mission driven entrepreneurs to build profitable and sustainable social impact businesses. We grow your impact driven business without sacrificing your soul or your family.

 

Resources Mentioned in This Episode:

Sep 20, 2021

Wouldn’t it be helpful if you could go behind the scenes to see what’s REALLY working right now to transform leads into paying clients? Every entrepreneur and online business owner has heard how important it is to have a podcast and host webinars.

But most business owners end up with lurkers -- dormant leads that hang about on their email list or just scroll through your social media feed and don’t take action.

If these popular authority positioning strategies aren’t working for you right now, should you ditch it and try something else?

If you’ve hosted a webinar that got “meh” attendance and felt disappointed by the sales…

Or wonder how you’ll be able to monetize your podcast since you don’t have a lot of downloads…

 

Then Amplify Your Success Podcast episode 249 is going to turn the light bulb on so that you can finally transform your dormant social media leads and email subscribers into new paying clients.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • [1:08] Go behind the scenes to learn first-hand what worked during a recent program offering (and some cool new stuff like our newly rebranded website!)
  • [2:05] What a sales trigger is and why you need one to activate dormant leads.
  • [4:22] How to get the gold out of a lead generation strategy, even if it doesn’t perform the way you imagined
  • [5:43] How your podcast can become a credibility boost for high-ticket clients
  • [9:10] What to do with a webinar to increase sales and consultation bookings, even if you don’t get a lot of people attending the webinar.

 

Resources Mentioned in This Episode:

Sep 13, 2021

If you are a service based business, chances are your greatest need (and often your greatest challenge) lies in attracting new clients.

But if you are in a crowded market that is often seen as a commodity, then you absolutely need a proven strategy to attract and retain clients who are ready and willing to pay your fees.

My Amplify Mastermind client Sharon Christie spent 15 years perfecting a process to being the go-to authority in her area of law practice, and it served her well as she successfully grew her law business from zero to thriving in under nine months.

On Amplify Your Success Podcast episode 248, Sharon joins me to reveal how she now coaches and guides other female lawyers ready to create a steady stream of great clients on how to stand out, attract and sign them so that cash flow stays consistent.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Four things that, when you get them right, help you overcome the biggest challenge for women in solo practice.
  • Why women lawyers and service professionals have trouble getting new clients.
  • The #1 thing a woman lawyer or service professional could do today to start getting a steady stream of great clients.
  • Why video is important to getting noticed by potential clients.
  • The importance of being a good listener in the sales process.
  • What Sharon realized she waited way too long to do in her own business.

 

 

About The Guest

With 15 years in a solo law practice, Sharon Christie, founder of BoldWomenLawyers.com, discovered that the secret to thriving instead of merely surviving in solo practice lies in the ability to land great clients…consistently. Sharon cracked the marketing code — catapulting her law practice clientele from ZERO to HUNDREDS in under 9 months.

Sharon developed a proven 3 step success formula to help other female lawyers who are ready to replace the rat race with a bold, thriving law business.

 

Resources Mentioned in This Episode:

  • Get Sharon’s resource, The Women Lawyers Success Guide  and discover the The 3 Foundational Pillars Your Law Business Should Stand On To Drive Success
Sep 6, 2021

Webinars are an important part of your marketing strategy -- not only do they educate your audience on your offers, but they also position the entrepreneur as an authority and can reach an audience across the globe.

Webinars have been popular for many years, but not every business owner is effective with them. If you give too much value,  you’ll often give the audience the feeling that they know what to do (and then they don’t buy.) But if you don’t give enough value, the audience screams “too salesy” and won’t buy.

What’s the right balance of giving great value and inspiring your ideal clients to buy?

On Amplify Your Success Podcast episode 247, my guest Jon Schumacher joins me to share the secret to creating webinars that actually attract ideal clients and sell them into solutions they need. This episode will help you tweak your webinar and make it 100 times more effective.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • Why webinars are a critical part of your marketing strategy
  • Two of the big mistakes people make when designing and delivering their webinars.
  • The 4 part content formula to teach on a webinar.
  • Jon’s thoughts on automated vs live webinars.
  • How to fill a webinar with ideal clients.
  • The bold move that transformed Jon’s business

 

About The Guest

Jon is a virtual sales expert, webinar specialist, and online marketing advisor to consulting and service companies worldwide.

Jon is the President of Marketing Mastery Media INC dba JonSchumacher.com and the Co-Founder of Sales Elevation, a web agency focused on website design that converts.

Jon is the host of the world’s largest online sales webinar conference, the Webinar Mastery Summit which has reached tens of thousands around the world.

You can learn more about Jon over at JonSchumacher.com.

 

Resources Mentioned in This Episode:

Aug 30, 2021

What if you could get inside your customer’s head and really figure out what they want from you and your company?

Sales is often a strategy of getting outside of your own perspective and seeing your offer through the eyes of your client -- and the best way to do that is by asking the right questions.

On Amplify Your Success Podcast episode 246, my guest Steve Hoffman joins me to share how he helps founders transform their companies through their deal-making and sales strategies. Tune in to hear what you can learn from a serial entrepreneur and venture capitalist who knows how to grow a successful business.

 

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The type of business models that work best for a majority of entrepreneurs.
  • The single most important thing entrepreneurs can do now to transform their companies.
  • How you can get inside your customer's head to understand what they REALLY want from you.
  • Why pushing for "No" is a valuable strategy when trying to close a big deal.
  • The power of asking the right questions during the sales process.

 

About The Guest

Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. He’s also a venture investor, serial entrepreneur, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).

Hoffman was founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group.

While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment, known for producing over a hundred TV shows, acquired by MGM. He went on to pioneer interactive television with his venture-funded startup Spiderdance, which produced interactive TV shows with NBC, MTV, Turner, Warner Brothers, History Channel, Game Show Network, and others.

In Silicon Valley, Hoffman founded two more venture-backed startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.

Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world’s largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.

 

Resources Mentioned in This Episode:

Aug 23, 2021

There is a moment in our business growth where we have to shift out of the mindset of the entrepreneur who STARTED the business and into the mindset of the person who can achieve that next level of success.

Sometimes it's hard to recognize this growth step, and you’ll end up a bottleneck to your full potential. If you recognize any of these signs you are ready to move to your next level and scale up your business, you’ll want to tune in:

* You have lots of really great opportunities but not enough time to act on them

* Often, you get stuck in the weeds with problem solving

* You feel trapped at too low of an income level delivering services

* More often than not, you are frustrated by a team that can't keep up with you

* You find that you waste precious time on activities that drain you

It happens to ALL of us...but let's make sure it doesn't keep derailing you and your goals!

Listen in to Amplify Your Success Podcast episode 245 as I share some of my personal experiences and how I’ve helped hundreds of entrepreneurs break free of the six figure income trap.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • Why The CEO Factor will help you make better decisions to grow your business
  • How spending more time in your business superpower is a boss growth move
  • The problem with being in the weeds when you want to think strategically
  • What an “integrator” can do to help a creative or visionary grow with more ease
  • A powerful question that helps you decide what to delegate so you can grow
  • The significance of investing versus of spending money to have the business we want
  • Common thinking that makes the entrepreneur a bottleneck in growth

Resources Mentioned in This Episode:

Aug 16, 2021

If you truly want to scale your business then you’ll need to have passive income. But is it really possible to generate income without working more hours in your business? Passive income is something you hear about all the time, especially if you are in the coaching or online business industry.

To create a steady stream of income without selling more hours in your day, passive (or semi-passive) revenue can be created through group courses and digital programs.

On Amplify Your Success Podcast episode 244, my guest Lisa Johnson joins me to share how she created a seven figure online business by leveraging her time and talent.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • The reality of passive income streams (and why you want “semi-passive” or leveraged offerings.)
  • What the CASsH System for making passive income is.
  • Why most people get the launching step wrong when growing their business (and what works the best right now.)
  • The importance of keeping clients happy to keep growing the passive income in your business.
  • What improvements Lisa gets super fired up about in the online business industry.

 

About The Guest

Lisa Johnson is a multi 7 figure business strategist specializing in helping entrepreneurs scale their businesses using passive and semi-passive income from memberships and courses.

After a tough childhood spent in social housing, Lisa went on to have successful careers in law, banking entertainment and now multiple 7 figure launches in her business. Her background in overcoming obstacles has helped mold her into a bold, straight-talking coach, who is never afraid to be an authentic and outspoken truth-teller.

She has spoken on the BBC’s Women’s Hour and is a Thrive Global Contributor. She has been featured in national newspapers and magazines including Psychologies, The Guardian, Forbes Magazine, and Fast Company. Lisa lives in Hertfordshire, UK with her husband and 9-year-old twin sons but coaches around the globe.

 

Resources Mentioned in This Episode:

Aug 9, 2021

Do you ever catch yourself saying yes to an opportunity or commitment only to later regret it? Maybe it is FOMO (fear of missing out), bright shiny object syndrome or maybe even people pleasing, but if you tend to say yes and later find yourself short on time and feeling resentful, chances are it's affecting your happiness.

On Amplify Your Success Podcast episode 243, my guest Becky Morrison, author of ‘The Happiness Recipe: A Powerful Guide to Living What Matters’, joins me to share her intriguing research around saying no more often (and how that can lead to experiencing more joy, emotional freedom and happiness!)

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • How Becky’s background created a deep, passionate drive to help people feel more comfortable with saying no.
  • The big fat lie about doing more and success.
  • The trick for entrepreneurs and business owners to know when to say no.
  • Fomo issues versus people pleasers - what’s really causing these kinds of self-sabotaging patterns.
  • What do you do when you feel guilty or stuck trying to say no.
  • The surprising link between saying no and experiencing more happiness.

 

About The Guest

Becky Morrison is a mom, wife and lawyer turned Happiness Coach. Her mission is to spread joy. She believes most people can live happier, easier lives if they get clear on what matters most to them and then develop a plan to do more of that and less of the rest. If she can help enable people to find clarity and happiness then everyone wins.

People and processes are at the heart of the work that she has done for the last 20+ years in corporations, law firms – as both a lawyer and administrator – and small businesses. Now she’s using that experience coupled with her own journey to help people supercharge their success and happiness by: finding clarity; taking the next steps in their career; overcoming overwhelm; going from idea to action; and, stepping into their authentic leadership presence.

Becky brings together all her learnings in her recently published book ‘The Happiness Recipe: A Powerful Guide to Living What Matters’.

Becky also comes from a basketball family – her husband is a basketball coach and both her kids play as well.

 

Resources Mentioned in This Episode:

Aug 2, 2021

You’ve probably heard the saying “if you aren’t growing then you are dying.” That holds true for businesses too. But not all business owners are able to grow their business, and often that boils down to key scalability factors.

So what makes someone a true business owner that can grow a business successfully?

On Amplify Your Success Podcast episode 242, my guest Bill Prater, Founder of Scaleology, joins me to share what really gets in the way of scalable business growth and how to avoid the common traps that cause a business to stall out.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • What a "true" business owner does that sets them apart from others
  • What your business revenue reveals about your scalability factors.
  • The two biggest barriers to scalable business growth
  • Why a business owner needs specific accountabilities to avoid entropy.
  • What KPIs are and how they help a business owner measure success.

 

About The Guest

Bill Prater is Founder & CEO of Business Mastery & the Creator of Scaleology. Bill earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of.

He loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business.

He created Scaleology® and the Business Mastery System™ as the core foundational principles of dynamic and continuous business growth.

A typical client of his sees their company rising to a position of preeminence and is not satisfied with just “getting to the next level”.

 

Resources Mentioned in This Episode:

Jul 26, 2021

When you’ve got way more great opportunities than you have time, you might start experiencing a bit of overwhelm. It's a high-class problem to have as an entrepreneur, right? The key is to find the right balance between saying yes to new business or exciting projects and having time to move your goals forward.

If you experience FOMO (Fear Of Missing Out), Bright Shiny Objects or have a bad case of Superhero Syndrome, you might be taking on too much and it is distracting you from other priorities. When you feel overwhelmed, you can't keep up with all of the commitments, balls start dropping and quality tanks, and that’s not good for business.

This is the time when you need an Opportunity Filter (a simple set of questions to help you evaluate what to say YES to and what to say NO to.)

I know it's tempting to want to say yes to all of it, but trust me on this one, it's not good for you or your business.

In Amplify Your Success Podcast episode 241, I share three questions to help you know what opportunities to act on.

Join us in the Amplify Your Authority Facebook Group and share what works for you.

Key Takeaways

  • How to know a distraction from a great opportunity you can’t pass up.
  • What I learned when working for a Fortune 500 company that helps me avoid FOMO and pursue aligned opportunities
  • Three questions you must ask yourself BEFORE agreeing to a speaking opportunity or other type of visibility opportunity

 

Resources Mentioned in This Episode:

Jul 19, 2021

Feel like you can’t keep up with all of the social media posting? Can’t bear to add one more visibility channel to your routine? Wonder how the big names keep up with all of the commitments to keep their brand in front of ideal clients? Well, they don’t. Most of the big brand celebrity experts you see online practice a little visibility secret:

They aren’t everywhere, they are only where their clients are looking!

On Amplify Your Success Podcast episode 240, my guest David Newman, author and keynote speaker, joins me to talk about marketing an expert-based business so that it drives big profits and accelerates results.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • 3 surprising truths about marketing that will help you be more effective
  • 4 words you can use to replace “marketing” that will make it more fun!
  • When it comes to marketing and sales, David covers 4 common mistakes people make that keep them in financial struggle.
  • The ONE area of marketing you must master to be profitable as an expert-based business.
  • David and Melanie chat about some recent changes in marketing that are affecting online and offline businesses.
  • How the Expert Profit Formula works.
  • Why taking action trumps analyzing ideas and opportunities (so you get to results quicker.)

 

About The Guest

David Newman, CSP, is a member of the NSA Million Dollar Speakers Group. He is the host of The Speaking Show Podcast, author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise” (HarperCollins, 2020.) David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe.

 

Resources Mentioned in This Episode:

Jul 12, 2021

Publishing your own book is one of the top three ways to command attention as an authority. Just imagine walking the aisle of your local bookstore and THERE is your book on the shelves. Not to mention all of the readers whose lives are changed forever after reading it.

But if your book is stuck in your head or is half-finished because you got stuck then NO ONE is going to benefit. Especially you.

Jennie Nash has a very powerful system that will help you finally finish writing your book and she joins me on Amplify Your Success Podcast episode 239 to reveal her process to complete your book and get it out into the marketplace.

Be sure to join the conversation in the Amplify Your Authority Group.

 

Key Takeaways

  • What the top book writing roadblock is, preventing people from finishing their first draft.
  • Jennie talks about how to shape your book idea so that the words are easy to write.
  • The importance of why you are writing the book (and how that affects your inspiration and speed.)
  • How a writer can keep up their momentum once they’ve started (and it's not just about setting page goals!)
  • A secret strategy to get unstuck and start writing again.

 

About The Guest

Jennie Nash is the founder and CEO of Author Accelerator, a company on a mission to raise the bar on book coaching. Author Accelerator has trained more than 75 book coaches in both fiction and nonfiction through their book Coach Certification program. Jennie’s own book coaching clients have landed top New York agents and six-figure book deals with Big 5 houses such as Penguin, Scribner, Simon & Schuster, and Hachette. Jennie is the author of 9 books in 3 genres and is the creator of the Killer Book Proposal System.

 

Resources Mentioned in This Episode:

1 2 3 Next »