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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: September, 2023
Sep 25, 2023

Every business at some point will need to leverage debt to grow. But as you’ll discover in this episode, there is more than one type of credit to use and if you don’t know how to get funding, you could end up destroying your personal credit!

On Amplify Your Success episode 354, Merrill Chandler, a personal and business credit pioneer, uncovers the secrets to getting funded and debunks common myths surrounding creditworthiness. 

We focus on the concept of fundability, which are key factors that make banks willing to lend you money, even if your credit score isn't perfect. Merrill explains that a fundable profile goes beyond the credit score and involves factors such as identity profile, financial profile, banking profile, and credit profile. 

The episode also delves into the difference between personal and business credit profiles, warning listeners about the pitfalls of business credit cards appearing on personal credit profiles. Tune in to hear this eye-opening episode as Merrill provides practical strategies to improve fundability and access funding sources for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

:06:10 Fundability is the principle of getting approved for a loan based on various factors including banking relationships and credit score.

09:11 Why credit repair isn't the best strategy and entrepreneurs should focus on fundability.

12:24 The importance of understanding personal versus business credit cards, and how to know which one will actually provide the right funding without eroding your personal credit.

14:00 Why you should avoid co-mingling business and personal credit debt.

18:43 When to use credit cards versus get a business loan.

21:55 Merrill discusses the ins and outs of bank loans and lines of credit.

30:02 Why your fundability score is important for business credit approval. 

34:11 How strategic debt leverages capital for higher returns.

 

Resources Mentioned in This Episode:

 

Sep 18, 2023

What’s the best way to speed up the growth of your email list and build your own audience of potential buyers? A very common approach in entrepreneurial communities is what’s known as Joint Ventures – two colleagues who share each other's offers to their audiences.

But how do you know who you should partner with, and how to set up a Joint Venture so it is a win-win outcome for everyone involved?

On Amplify Your Success Podcast episode 353, I’m joined by Danny Bermant, the former director of partnerships at Miracy, to reveal how the world of joint venture (JV) partnerships works and how these partnerships can be a powerful strategy for rapidly growing your business and accessing new audiences. 

We discuss key factors to consider when partnering with someone along with some critical components that can make or break the success of a joint venture promotion.

This episode is packed with practical advice and insights on how to approach joint ventures, nurture valuable relationships, and leverage collaborations to achieve business growth. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:57 What Joint Ventures are and how they can be an effective way to bring on new clients.

09:41 Why list size matters less, but engagement is key.

13:23 Key factors to consider including comfort of the relationship, audience alignment, and offer fit.

16:55 Joint ventures are not about tit for tat; it's about giving value in advance and supporting each other. It's a larger ecosystem at work.

20:33 How to know which joint venture partners will make a good fit (aka finding audience alignment.)

24:41 Why you should always test your offer internally before promoting externally. 

27:59 Danny’s big COVID realization of a need for change, focusing on people and relationships in business.

 

Resources Mentioned in This Episode:

 

Sep 11, 2023

When you are growing your business, you’ll be adding new tasks and strategies at record speed. Often  your business growth will require you to hire new employees or virtual assistants. Before you know it, you’ll feel bogged down in the weeds instead of focused on activities that light you up and make you money!

Don’t let this overwhelm derail your growth! Instead, it’s time to learn how to stop being a bottleneck by implementing operations excellence.

On Amplify Your Success Podcast episode 352, Melissa Morris, founder of Agency Authority, joins me to dive deep into the world of operations excellence and how it can help you ditch the overwhelm of growing your business. From understanding the importance of KPIs and workflows to the role of project management tools like ClickUp, Melissa provides practical tips and insights to up-level your systems and increase efficiency. Discover how to address bottlenecks, streamline your offers, and maximize your team's potential for a successful and thriving business.

This episode is a must-listen for business owners who are feeling overwhelmed by growth and are seeking strategies to develop operations excellence. Melanie and Melissa provide actionable steps and expert guidance to help listeners ditch business growth overwhelm and amplify their success. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

07:03 Why scope creep costs money, delays projects, and hampers productivity.

09:03 The secret to streamlining operations: workflows, tools, KPIs for business.

11:45 The biggest problem most fast-growing entrepreneurs face is unclear workflows that lead to scope creep, inefficiency.

16:31 Time saving tip: using project tools that improve efficiency by standardization.

18:47 Common mistakes that lead to frustration with project management tools.

29:07 How to identify bottlenecks by delegating to receive organizational relief.

 

Resources Mentioned in This Episode:

 

Sep 4, 2023

On Amplify Your Success episode 351, I’ll reveal the lead generation strategy that activates a flood of 4-5 figure clients, part of my proven Authority Accelerator strategy. You won't want to miss this episode if you've been frustrated with lackluster social media engagement.

I’ll discuss the common problem of content getting lost in the sea of social media noise and share the success story of a client who doubled his rates simply by implementing a consistent and effective social media strategy. Learn this strategy's key components, including teaching in a way that disrupts the scroll, showcasing thought leadership, and ensuring brand alignment.

Listeners can expect to learn about the power of frameworks and concepts, and how to effectively share case studies and results without sounding salesy. I’ll highlight the importance of authority positioning showcases, where entrepreneurs can borrow credibility from others to strengthen their own brand. This strategy has the potential to not only attract leads but also lead to lucrative speaking opportunities.

If you're ready to activate a flood of high-paying clients, tune in to this episode of Amplify Your Success and discover the lead generation strategy that can transform your social media presence. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

00:01:46 Inconsistent social media presence leads to success.

03:15 My highest performing ideal client attraction strategy.

06:16 How your content strategy amplifies thought leadership through frameworks.

10:45 Four types of content: media features, speaking opportunities, handraisers.

13:35 The secret to transforming social media lurkers into leads lies in finding resonance and common ground in what they need.

17:37 A walk through of a reformatted content strategy for effective posting on Facebook.

20:19 A DM lead strategy that doesn’t come across too salesy (but is highly effective.)

Resources Mentioned in This Episode:

  • Want to add another $100k to your business this year by borrowing your competitor’s audiences? Download my FREE 7-Step Framework at AmplifyWithMelanie.com

 

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