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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: October, 2023
Oct 30, 2023

Being an entrepreneur is one of the most powerful “personal development” courses on the planet. In order to achieve higher levels of success, a business owner must learn to think differently and take action on important goals, despite feeling uncomfortable.

A turning point in my own business was recognizing the power of my decisions.This quote by W.H. Murray became my inspiration:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too.”

Over the last 23 years I’ve studied how high 6, 7 and 8 figure entrepreneurs think – and how micro-adjustments in one’s attitude around money and resources allows them to use strategies that sustain success for the long term.

On Amplify Your Success episode 359, I’m revealing three critical skills that many of my peers have developed that allow them to reach higher levels of success – and sustain it.. Combined with my experience coaching experts in the 100k Authority Accelerator program, discover how decisiveness, resourcefulness, and momentum could be your best skills to use this year. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:01 Why entrepreneurs benefit from being decisive 

04:45 The WH Murray quote that reveals why making a decision comes before knowing how

07:56 What happens to our decision making when it appears we are low on resources.

10:25 How being resourceful looks when you’ve made a decision but don’t know how to reach it.

14:05 The stories you make up about your situation and how they either lift you up, or sabotage your progress.

18:35 Why momentum, especially collaborations, plays such a huge role in achieving next level success – and sustaining it!

 

Resources Mentioned in This Episode:

Oct 23, 2023

On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust.

Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you're a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers.

Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online. Also, learn about Melanie's program, the 100k Authority Accelerator, which helps entrepreneurs generate an additional $100,000 in income while building a million-dollar visibility platform. Join Melanie Benson and Melanie Deziel as they unravel the secrets of earning trust through audience engaging content and taking your business to the next level.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

06:02 How your content sets you apart from other experts with similar offerings.

07:48 Why skepticism towards brands, especially on social media, has increased in recent years.

10:33 The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims.

15:20 How to pick the best content format that aligns with your best energy.

16:39 Two credibility boosters and how to use corroboration and education.

20:47 Sharing the “work before the work” so it’s compelling to your audience.

23:15 Why it helps to identify promises then prove and demonstrate them.

Resources Mentioned in This Episode:

Oct 16, 2023

You’ve heard you need to build an email list as part of your marketing strategy. But do you know how to unlock the gold in that email community? Research shows that at least 40% of online business owners build a list then don’t know how to engage that list on a routine basis (which means those subscribers have gone dormant, along with your profits!)

On Amplify Your Success episode 357, Monica Badiu, a copywriter for many big name marketers, shares the secret to monetizing your email community by selling courses.

She covers common email mistakes, like cramming too much content into one email, and strategies for improving email practices. We also delve into the difference between being a marketer offering coaching courses versus being a coach/course creator who markets their business via email. 

Tune in to hear valuable insights on creating relevant and valuable content in your email marketing campaigns so you can start selling courses.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:06 A big problem in our industry is building an email list that you don’t nurture or leverage.

08:51 Why so many people are turned off by a majority of the emails they receive from marketers and vendors they respect. 

09:57 The difference between marketers who offer coaching and coaches who market their offerings.

14:29 Some email best practices: Segmentation, engagement, and avoiding email overload.

16:28 How to ensure you are adding value, informing, and shifting reader’s perspectives in emails.

22:49 How to get better results with your email marketing by implementing streamlined focus.

29:50 The importance of cleaning your email list to improve open rates.

Resources Mentioned in This Episode:

 

Oct 9, 2023

If you host your own show or podcast, creating show notes can be quite time-consuming. Using show notes can also exponentially increase the reach of each episode, and assist listeners in organically discovering your show.

So how can a podcast show host speed up the creation of show notes? Using AI! On Amplify Your Success Podcast episode 359, Deirdre Tshien, the co-founder and CEO of Capsho, explores the fascinating world of AI for marketing podcasts.

Deirdre sheds light on how Capsho can revolutionize the podcasting industry. With its AI-generated assets, podcasters can now save time and effortlessly create show notes that increase reach and attract top guests and clients. The tool's SEO capabilities also play a crucial role in optimizing keywords to enhance discoverability.

We also dive into the debate surrounding AI's impact on creativity. While many fear that AI will take over creative tasks, the duo emphasizes the irreplaceable role of human connection in true creativity. They stress the importance of using AI for marketing as a support tool rather than relying solely on it, and highlight the need for human involvement to maintain ethical standards and prevent plagiarism.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

06:03 An interesting history about AI and Deirdre’s discovery of it’s impact more than a decade ago.

10:06 Podcast show notes and how AI speeds up effective content marketing.

15:14 Where AI-generated content can lead to a lack of creativity.

16:43 Why human connection is crucial to spark creativity.

22:36 One of the cool features of Capsho is the ability to extract social media captions to promote episodes.

29:03 Why it is so important to stay informed about ethical concerns surrounding AI.

36:51 Disruptive women creating impactful tools in the field of AI.

 

Resources Mentioned in This Episode:

 

Oct 2, 2023

How many times have you set your intention on a goal or strategy that could grow the impact of your business, only to continually put it off, over and over again?

Or you are faced with making a growth decision and even though deep down inside you know it could be a gagame-changeror you, you let your fear talk you out of going forward?

Resistance is a common behavior of recognizing that doing an activity will have a positive impact, but you don’t do it!

On Amplify Your Success episode 355, I dive deep into the topic of resistance and how it holds our business growth goals hostage. I’ll reveal the various ways resistance manifests itself, from disguised confusion to overwhelming busyness, and how it can prevent us from achieving our fullest potential, especially when money is involved.

Drawing from my experience as an authority amplifier and possibility igniter, I share stories of talented entrepreneurs who have been hindered by resistance. From talking themselves out of investing in themselves to finding reasons not to pursue opportunities, resistance can keep us stuck and prevent us from playing a bigger game.

I also provide valuable insights into the signs of resistance, methods to overcome it, and the root causes that keep us locked in resistance. Don't miss this episode as I empower you to break free from resistance, take ownership of your goals, and create the success you deserve. Tune in and learn how to slay through the resistance holding your goals hostage. It's time to amplify your success!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

[00:55] Resistance in entrepreneurship and how to overcome it.

[05:18] How resistance disguises itself as valid obstacles.

[10:43] Where many people give their power away, leading to chronic “goal derailment”

[15:00] The insidious negative consequence of experiencing internal conflict about two goals.

[18:17] What self-doubt really means about your unresolved fear and alignment.

[21:58] Growth mindset and your unique human design – how to BE the person that accomplishes more.

[23:52] What happens when you lean into discomfort and commit to a new outcome?

[28:03] How to know you need to work with a coach to slay through resistance.

 

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