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Amplify Your Success

Expert entrepreneurs, service providers and change makers can discover how to increase income and impact as Melanie Benson and her guests cover how to amplify your results and achieve more of your bold goals.
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Now displaying: Page 1
May 23, 2022

You’ve seen quizzes on the cover of your favorite magazine, and you’ve probably taken a quiz that illuminated your greatest opportunity or a personality trait.

Quizzes are a powerful tool to build your list when you use them for your lead magnet on your website but they also help you capture valuable data about your potential clients. Plus, if a quiz is set up properly, it should sell that potential client on the value of your programs before they ever speak to you.

On Amplify Your Success Podcast episode 284, I talk with Molly Mandelberg about how using a quiz has helped her grow her own business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:16] How quizzes stack up against so many different types of lead generation strategies, and the value of data gathered for both client and service provider.
  • [9:40] The importance of testing and refining your quiz to work out the kinks.
  • [12:21] How different quiz platforms can help you improve your quiz by looking at where people disengage.
  • [14:03] The beauty of list segmentation and how a quiz can help.
  • [18:32] Molly discusses some technology and how to build a path of “next steps” based on how they answer the quiz.
  • [20:42] Molly’s preferred quiz platform and why she uses it over some of the other popular ones.
  • [22:41] Keep in mind how people should feel when they take your quiz.
  • [26:07] What Molly learned about doing things herself and the huge breakthrough she had when making the leap of faith to invest in her growth.
  • [30:38] Melanie and Molly discuss recognizing intuition in decision making.

 

About the Guest

Molly Mandelberg is the Founder of Wild Hearts Rise Up, Creator of “Magnetic Influencer Collective” and also the writer and illustrator of "The Wild Hearts Rise Up Oracle Deck". She is the host of both “Tactical Magic” Podcast and “Reveal the Game of Life” Podcast, and she’s a bestselling author.
After spending years mastering content creation and online marketing, Molly finds her bliss in bridging the worlds of heart-centered healing and transformation, with the practical business strategies of leveraging a message into a global movement. She is a certified NLP Coach, an Access Consciousness Bars Facilitator, a Transformational Leadership Coach and a full time Nomad.
Molly works with coaches, healers, and conscious leaders to broadcast their messages with ease, so they can reach more people, and make more money with less time spent. She travels the world full-time and runs her 6-figure business out of her self-converted sprinter van tiny-home. Molly loves helping her clients to systemize their work and master the magnetics of marketing, so they can experience more freedom and make an even bigger difference.

 

Resources Mentioned in This Episode:

May 16, 2022

A common challenge for podcast hosts who interview guests is finding great guest experts. Once you ask all of your friends and close colleagues, you’ll still need routine guests for years to come.

And if you are on the other side of the mic, looking for podcasts to be a guest on, wouldn’t it be helpful to have a way for those hosts to find you, and invite you first?

 

On Amplify Your Success Podcast episode 283, I talk with Alex Sanfilippo, founder of PodMatch, a podcast guest matching site (kinda like Tinder for podcasters.)

Alex and I talk about the challenges that hosts face trying to find quality talent and how this was a big part of the inspiration behind starting PodMatch for podcasters. Tune in to hear what to look for in a guest expert and how to vet someone before you invite them to your podcast!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:05] How Alex got into podcasting from the aerospace industry.
  • [7:30] Alex shares two Amplify Your Success Podcast episodes (on the resource list below) that he loved.
  • [10:21] Why creating a listener avatar will save you time and help you pick the best guest experts for your podcast.
  • [14:16] Melanie gets Alex to share what kind of guests we should invite – influencers or the unknown expert.
  • [19:42] How to get over your fear of inviting big name guests to be on your show.
  • [20:32] What Alex did to get past feelings of Imposter Syndrome with his first three influential guests.
  • [27:41] Melanie shares a little bit about her Guest Management System (part of the Authority Brand Podcast Toolkit) and how one shift in our system helped us improve guest’s sharing their featured episodes.
  • [32:30] Alex talks about how PodMatch works (and how to get a very special deal through our AMPLIFY community (see resources below.)
  • [36:08] The opportunity that COVID and the shutdown surfaced for Alex to solve a major industry problem

About the Guest

Alex Sanfilippo is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.

 

Resources Mentioned in This Episode:

May 9, 2022

As a creator, being top of mind will help you stand out from the crowd and attract your best clients. But creating content for all of the different platforms can feel overwhelming, especially when time is limited. These days video is at the top of the list for increasing reach and being rewarded by the algorithms.

But who has time to create video for so many different platforms! Not me, that’s for sure.

One of the best-practices available is to leverage your time and energy through automation. Finding the right tools that will give you a short-cut to producing multiple pieces of content without sacrificing quality is a valuable find!

On Amplify Your Success Podcast episode 282, I talk with Hani Mourra, founder of Repurpose.io, who joins me to share some hot tips to repurpose your short (and long) video to save you time…while expanding the reach of your content.

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:55] Start with the content you are comfortable creating, says Hani, then repurpose it across multiple platforms.
  • [7:21] How to take a piece of content and create multiple versions that can be used on multiple channels.
  • [9:50] Melanie and Hani discuss short versus long video and why short video is outperforming long video right now.
  • [12:00] Hani shares how his latest repurposing offer helps people leverage TikTok video across multiple channels.
  • [16:40] What a podcaster can do to gain traction with each episode by creating .wav files and other types of repurposed content.
  • [19:32] How to use repurposed video on YouTube.
  • [27:09] Why a creator needs to be top of mind in the market, and how repurposing content can help you achieve it.
  • [31:12] How Hani’s own need to leverage his time became the catalyst to start Repurpose.io.
  • [36:45] Hani shares the importance of understanding what business you are really in (and how this affected his own growth.)

 

Resources Mentioned in This Episode:

May 2, 2022
Being a guest expert with other people’s audiences is a solid strategy to attract ideal clients. But if you are overly focused on everyone’s favorite lead type, The Action Taker, you will miss out on some of your best buyers!

In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help improve your ROI!


On episode 281 of Amplify Your Success Podcast I’ll talk through the 5 Lead Types and how to create a buying path for each type so you can ensure your hot leads become clients!

Key Takeaways

  • [2:57] The critical mistakes people are making by underestimating the ROI of being a guest expert
  • [6:51] Overview of the 5 types of leads from Other People’s Podcasts and how they buy.
  • [10:36] The one lead type that will be an Action Taker *if* you have the right title and messaging.
  • [12:05] An example of The Skeptic Lead Type and how to help them feel confident in buying.
  • [14:42] I share the best strategy to nurture your Lurkers (and how an 18 year Lurker became a paying client and invested $20k in coaching.)
  • [16:20] The ONE lead type that rarely ever buys and how to repel them out of your network.
  • [20:00] What happens in my Guest Expert System to help you identify and leverage the best leads for you from other people’s audiences.

 

Resources Mentioned in This Episode:

Apr 25, 2022

When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you?

When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's their favorite podcast.

But is that enough to justify all of the hard work and significant investment in hosting a weekly show? I decided to dedicate this episode to finding out.

On Amplify Your Success Podcast episode 280 I’m joined by four of my friends and fellow podcasters, Jennifer Henczel, Kimmie Seltzer, Tiphany Kane and Michelle Abraham, who are all speaking at Podfest in the Women In Podcasting Track. I asked them to share how having a podcast has positively impacted their business, lives, confidence and even their connection with our community.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:02] Meet Jennifer, Kimmy, Michelle and Tiphany.
  • [8:03] Why Kimmy started as a guest on other people’s podcasts (and her regret at waiting to start her own podcast!)
  • [9:14] Michelle reveals how being a super busy mom is a key reason she got into podcasting.
  • [11:46] Jennifer shares her story about her husband’s near death experience and how it sparked her passion to start a podcast.
  • [13:10] Tiphany shares how her side-hustle became a full-time career path change due to the success of her podcast.
  • [15:15] I share my own story of feeling invisible and how starting my podcast catapulted me back into “go-to authority.”
  • [17:45] I ask each of the guests to share what had to shift in their mindset to have the confidence and courage to become a successful podcast host.
  • [20:25] Tiphany breaks down a common podcast myth about high downloads.
  • [21:56] We discuss how collaboration has become a superpower (and an unexpected bonus of having a popular podcast.)
  • [25:25] Michelle mentions how producing your own podcast forces you to gain clarity and feel your confidence by owning your own message and voice.
  • [29:03] Kimmy shares how she had to get comfortable with tech failures and not getting everything perfect right out of the gate.
  • [30:20] Jennifer discusses her mantra “Done is better than perfect” and how it's a blueprint for a business on her terms.
  • [33:34] We talk about what’s going to be happening at Podfest Expo in Orlando (and our SWAG bags!)

 

Resources Mentioned in This Episode

Apr 18, 2022
As an expert-based business owner, getting more eyes on your offers and ears to your message is a big part of client attraction. So of course, podcasts are a valuable strategy to grow your reach. But the trick is, how do you get a podcast host to book you on their show?

You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to find out what’s working right now.

On Amplify Your Success Podcast episode 279, Julie Fry of Your Expert Guest, joins and we take you behind the scenes to share how to get more bookings on top podcasts.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:46] Julie updates us on the latest number of published podcasts in the world and some stats on her client who generates 80% of her business from podcasts.
  • [7:07] Why there are so many bad pitches to be a guest on a podcast (and how to fix this fast.)
  • [10:46] I reveal my antidote to the onslaught of pitches from podcast booking services
  • [15:36] The importance of knowing how a podcast host likes to be pitched (and following that process.)
  • [18:54] Julie and I discuss the importance of vetting potential guests, and how social media plays an important role in whether they get booked or not.
  • [24:03] Why follow up is important, and how to time your follow-up so you aren’t annoying the host.
  • [29:35] How to be the best guest, and get asked back over and over again.
  • [32:58] An often overlooked final step that can open up a slew of new opportunities with your interviewer.

 

About the Guest

Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media.

She’s passionate about the magic that can happen in your business when you connect with the right host of the right podcast

Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances.

 

Resources Mentioned in This Episode:

Apr 11, 2022

Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you?

On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business.

Ellen unpacks five key steps to take, as well as what’s working well right now to add value while promoting others.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:42] Why the law of diminishing returns is affecting your ability to grow your business on your own.
  • [10:07] Ellen covers 5 steps to partnering with your peers.
  • [14:40] The simplest way to partner and benefit, even if you don’t have a big list.
  • [16:12] I ask Ellen about a common roadblock – affiliate tracking - and how we can partner even if you don’t have fancy affiliate tracking.
  • [20:05] Ellen shares her unique promotion process that often lands her in the top 10 of a partner promotion.
  • [23:24] The importance of preparing ahead for your own promotions, especially if you will ask others to promote for you.
  • [26:47] Why giveaways are Ellen’s favorite partner promotion right now.

 

About the Guest

Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses.

With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.

 

Resources Mentioned in This Episode:

Apr 4, 2022

Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek?

On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to share what he discovered when he set out on a mission to work less, make more and continue to grow his impact along the way.

Inside this episode you’ll hear a lot about how Henry Ford influenced today’s 5 day workweek norms (and what Joe discovered about productivity and high achievers by searching for the key to time freedom.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:39] How the industrial revolution influenced the 5 day workweek we have today.
  • [9:28] The hidden cost to you, your clients, your community and your team when you are available 7 days a week.
  • [13:10] What a hard boundary is versus a soft boundary (and how this is going to revolutionize your time management.)
  • [15:29] Three natural inclinations that high achievers have (and how you can emulate their productivity habits.)
  • [20:26] A very powerful efficiency hack you can tap into by transforming just one belief.
  • [23:01] The flipside of Parkinson’s Law and how to use it to evaluate effectiveness of effort.
  • [29:39] Why Joe found email courses to be significantly more effective for his clients to build up their email list.

 

About the Guest

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

 

Resources Mentioned in This Episode:

Mar 28, 2022

There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again.

It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections.

On episode 276 of Amplify Your Success Podcast discover my 4 step process to cultivating a rich network of high-quality opportunities to share your message and attract new clients.

Key Takeaways

  • [3:02] You can’t keep a strong email list on your own. It's easier when you tap into other expert’s communities.
  • [4:52] The secret to aligning with your competitors lies in solving problems they create.
  • [5:18] Who should you intentionally cultivate a relationship with (and yes, your competitors too.)
  • [11:52] How to research and vett potential alliances before you commit.
  • [13:13] The key to keeping your connections organized (and a few of my favorite tools.)
  • [17:00] Why podcasters have the advantage of collaboration with high profile partners.
  • [16:41] My 50/10 focus strategy and how to use it to build your network.

 

Resources Mentioned in This Episode:

Mar 21, 2022
When your brilliance is being invested in the wrong career path, chances are you’ll feel restless or frustrated with your current path. But when you discover how to make more money with your brilliance as the product as a business owner, you’ll feel unstoppable. Join me for a powerful episode of Amplify Your Success Podcast as my guest, author Nicole Roberts Jones, reveals how she helps people uncover their dormant monetizable talents and transform them into offerings and businesses that serve a greater purpose.

On Amplify Your Success Podcast episode 275, Nicole shares her path from entertainment industry to a highly successful guide for people ready to “bankroll their brilliance.”

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [3:53] Nicole’s surprising transition from the entertainment industry to teaching people how to make money with their talents.
  • [8:55] Why passion is critical to make money with your talent.
  • [12:10] When you own your unique talent and be true to yourself, this is what sets you apart from the competition.
  • [13:28] Nicole and I discuss the latest trends on TikTok and IG Reels (and why you won’t see us dancing and pointing.)
  • [17:33] Why profit is the goal, even if you want to serve more people.
  • [25:55] Nicole shares a powerful story about the ONE THING she wishes she would have done sooner (and why it would have 10x her revenues earlier.)

 

About the Guest

Nicole Roberts Jones is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. A veteran of the entertainment industry, Nicole worked in Talent Management and Casting before shifting her talents to help others Bankroll Their Brilliance through her Brilliance Mastery Academy. And host of Faith Purpose Profit Podcast.

She now works with entrepreneurs to create multiple streams of income from what they already know in order to build an empire from their expertise. Her clients have included the Steve Harvey World Group, Dell EMC, McDonalds, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute and the BOSS Network to name a few.

Nicole is also a nationally recognized transformational speaker, bankroll your brilliance expert and best-selling author of four books, the most recent being Find Your Fierce. She lives with her husband in a suburb of Washington DC, consulting, writing and creating breakthroughs for her clients.

 

Resources Mentioned in This Episode:

Mar 14, 2022

You’ve probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal!

But, just because you create a program doesn’t mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn’t as easy as they imagined. That’s where a Signature Program can actually help.

When you design and deliver a signature program, your potential clients find you faster, enroll sooner and get better results. Especially if you find out what they REALLY want BEFORE you design your program. I have a friend, Cindy Schulson, who is a genius at creating programs that sell faster and better.

I asked Cindy if she’d join me on Amplify Your Success Podcast episode 274 to share her propriety process with us and show you how to figure out what your clients will buy BEFORE you build your program!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [2:49] What a signature program is and how it sets you apart from your competition
  • [5:12] The commonly made mistakes coaches make when creating their signature program (and how Cindy and I both made many of them!)
  • [6:05] Why people buy programs and then don’t finish them (and how that is YOUR problem.)
  • [10:41] Cindy’s unique approach to finding out what your clients want BEFORE you design the program.
  • [13:34] The right way to use market research, surveys and questionnaires for course design.
  • [17:40] How to avoid always being in launch mode by using your Signature Program properly.
  • [22:27] Cindy shares about using your client journey to pull out your signature program.

About the Guest

Cindy Schulson shows coaches how to stand out and enroll more clients by marketing with heart vs. hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.

 

Resources Mentioned in This Episode:

Mar 7, 2022
Does the idea of having a global impact spark your interest? What about inspiring your community to help you co-create one of your industry’s leading events?

Chris Krimitsos has a unique story and background. He started with local events where he first discovered the value of podcasting. He helped his wife, Katie Krimitsos produce her first podcast. But then the podcasting community won Chris’ heart and Podfest was born.

Chris takes us on a powerful journey on Amplify Your Success Podcast episode 273 to learn how Starting Ugly has become his strength and a way to accomplish impossibly huge goals!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:04] The events that caused Chris to move from podcasting and local events to creating a global podcasting expo.
  • [9:51] I reveal to Chris a surprising twist in how we first connected (hint: it has to do with a podcast from 2010.)
  • [11:13] How podcasting and Chris’ 5000+ virtual events have helped people break out of their isolation during the pandemic.
  • [14:28] Two ways that focusing on community first were a game-changer for Chris and the growth of Podfest Expo.
  • [15:37] Three growth pivots that Chris has guided Podfest through (and how going for a Guinness World Record factored into 5,000 attendees.)
  • [20:10] Chris’ Start Ugly principle and how it helped him gain momentum in the midst of an epic event failure.
  • [34:15] Chris shares some exciting events happening at the May 2022 Podfest Expo around NFTs, Women in Podcasting tracks and the diversity of attendance and events.
  • [41:57] The one thing that Chris wishes he would have done sooner to improve his events (and his quality of life.)

 

About the Guest

Chris Krimitsos holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His international conference, PodFest, is the longest-running continuous in-person podcasting event in the world and attracts thousands of attendees from over 50 countries each year. Running parallel with that event, Chris also successfully birthed VidFest, as part of his efforts to build the home for all creators.

With two decades and over 2,000 live events under his belt, Chris has worked with the world’s most influential voices in marketing, audio, and technology. Those experiences inspired his best-selling book, Start Ugly, which has quickly become the go-to guide for entrepreneurs and influencers who are beginning their creative journey.

He’s not just an educator though. His penchant for being an on-demand innovator is seen in Chris’ own Kid-Friendly Podcast Network having garnered over a million podcast downloads. As a podcast consultant and coach, he has helped ventures such as the Women’s Meditation Network grow to millions of monthly downloads.

As the go-to authority, Chris is the person to be contacted when the experts need to understand how the on-demand audio space will continue to evolve.

 

Resources Mentioned in This Episode:

Feb 28, 2022

If you’ve ever experienced burnout, or become bored with your business and quickly chase the next shiny object, chances are you’ve been operating outside of your superpowers.

When you spend at least 80% of your time in your busi ness superpower, running your business will feel a lot easier. But, most entrepreneurs spend so much time in activities that drain their energy and feel exhausting that they wonder how on earth they can ever get to the next level.

On episode 272 of Amplify Your Success Podcast I’ll show you how to finally achieve the dream – and recalibrate your focus and your business so that you can spend more time doing what you were born to do.

Key Takeaways

  • [3:41] The signs that you aren’t amplifying your superpowers (and your market doesn’t know what you do for them.)
  • [6:01] What happens when you get bogged down with day to day activities and don’t spend time in your superpower.
  • [7:50] The importance of mindset to amplifying your impact via your superpower.
  • [9:39] When the right time to delegate more is to free up valuable time.
  • [11:24] I share a client case study on how delegating more freed him up to launch his first group coaching program.
  • [12:30] The single most important area to improve if you want to quickly amplify the reach of your message and enroll more people in your programs.
  • [15:10] Why you’ll spend more time in your flow state by amplifying your business superpower.

 

Resources Mentioned in This Episode:

Feb 21, 2022

Do you have a valuable service, course or program that isn’t selling well? Often the advice you’ll be given is to rework the offer and fix your messaging so it's more compelling.

That may just do the trick – but sometimes you have to dig deeper and reconnect to your business superpower. When you are building your offerings and growing your business with your superpower at the core, everything just “clicks.”

But when you don’t, and you create an offer that is tied to what you believe people want, it can fall flat in the market. Or you get bored with it because delivering that offer doesn’t light you up or attract clients you enjoy working with.

On episode 271 of Amplify Your Success Podcast I’ll reveal how I coach my clients to connect their monetizable business superpower to two kinds of revenue boosting offers.

Key Takeaways

  • [1:02] Why you want to pick your speaking topics on your business superpower.
  • [4:32] My strategy for designing, pricing and positioning irresistible offers for my clients.
  • [4:52] The importance of REALLY knowing who your ideal client is BEFORE you create your offer.
  • [7:17] How to develop your pricing strategy based on your value proposition.
  • [9:38] Why specificity sells (and is a key component in developing an irresistible offer.)
  • [12:00] Two offering types that will exponentially increase revenues using your business superpowers (and the perfect time to introduce each of them.)
  • [16:41] A case study on how a client is using their business superpower in their podcast launch strategy.

Resources Mentioned in This Episode:

 

Feb 14, 2022

Did you know that you have a Business Superpower? It's not just your zone of genius but a monetizable strength that is quite often overlooked by many business owners.

When you activate your Business Superpower, your offers “pop”, your messaging becomes more magnetic, but most importantly, your business starts to feel more fun again.

On episode 270 of Amplify Your Success Podcast I’ll share my personal story of how I revived my dormant Business Superpower a decade ago, and how valuable that stage was to help entrepreneurs uncover and activate theirs to unlock their own profit potential.

Key Takeaways

  • [1:02] The inspiration behind this 3-Part Series on your business superpower.
  • [4:07] My own personal story of when my business superpower was dormant.
  • [5:11] The difference between Gay Hendrick’s Genius Zone and what I call your Business Superpower.
  • [7:17] The signs you have NOT built your business around your superpower.
  • [11:18] Five things that improve in your life and business when you activate, monetize and amplify your business superpower.
  • [15:00] The truth about doing things you HAVE to do but don’t love (and how to balance this with staying in your superpower.)
  • [18:41] Three questions to help you activate your business superpower and transform it into your revenue boosting offers.

 

 

Resources Mentioned in This Episode:

Feb 7, 2022
What separates a speaker who has great content from a memorable speaker who takes you through a journey of emotions and has you on your feet ready to buy from them? The ability to evoke emotion in your audience members.

This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential buyer through performative storytelling.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:00] Robbie’s journey from lawyer to finding the power in performative storytelling.
  • [6:50] What performative storytelling is and how Robbie uses it as a speaking coach.
  • [11:39] Why excitement isn’t enough to move your audience into action to buy from you.
  • [16:00] What you should be doing at 6 figures with your accounting system.
  • 16:16] What we can learn from powerful emotional movies to hone this skill.
  • [20:00] Four surprising uses for performative storytelling in business.
  • [25:27] The power of taking baby steps when you aren’t clear on your next steps.

 

About the Guest

Robbie Crabtree is the founder of Performative Speaking and has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.

 

 

Resources Mentioned in This Episode:

Jan 31, 2022

The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success.

On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:22] Danielle talks about why we cannot be a healthy business unless we have financial health too.
  • [7:34] Three numbers that most business owners haven't heard about, but are essential to understand to get the business to financial health.
  • [11:51] The accounting system that Danielle and her team recommends to every client.
  • [12:53] The best time to hire a bookkeeper and accountant for your business.
  • [16:00] What you should be doing at 6 figures with your accounting system.
  • 17:58] What’s different about 7 figures and what to do differently.
  • [19:59] The secret to pricing using your financial data.
  • [24:00] How to think more like a CEO and use the 48 hour rule when making investments.

 

About the Guest

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.

 

Resources Mentioned in This Episode:

Jan 24, 2022

When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect?

Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way.

When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to remember.

On episode 267 of Amplify Your Success Podcast I’ll show you how to add this one key element in your talks that will massively impact your credibility, help you stand out as an industry leader AND act like a magnet to your most ideal leads.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [4:02] What an Authority Framework is and how it helps you stand out as a credible, go-to resource.
  • [5:06] The TAME Formula for creating and delivering compelling content that acts like a magnet.
  • [5:26] An important point for speakers and content creators who tend to ramble when delivering a talk or interview.
  • [7:32] I share an example of how catchphrases make you memorable to your ideal clients (and can be so “sticky” that these clients will remember you and choose you years later!)
  • [8:40] Two of my Amplify Your Success Podcast guests used Authority Frameworks.
  • [11:27] I share an example of how teaching my ROCS Method™ really helped me stand out on stages with multiple speakers.
  • [14:20] How to use the 4th Step in my TAME formula (it's the step many experts miss that transform these leads into sales.)
  • [15:00] Two more examples of clients who are using Authority Frameworks with their new Authority Platform to help their brands skyrocket.

 

Resources Mentioned in This Episode:

Jan 17, 2022

Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!

But where do you get started? How do you find the right influencer to boost up your name brand recognition?

On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on your products.

Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:06] Credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.
  • [6:46] How to find the right celebrities and influencers to promote your products.
  • [11:10] Why it pays to be good with your follow up.
  • [13:54] The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.)
  • [20:10] How to leverage an Amazon store with your promotional campaign.
  • [22:24] The best way to leverage celebrity endorsements if you have a service.
  • [27:54] Sarah’s surprising “bold move” that propelled her business into 6 figures quickly.

 

About the Guest

Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.

Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.

 

Resources Mentioned in This Episode:

Jan 10, 2022

Can the Law of Attraction help you to manifest more clients and money this year? Most of us understand that our thoughts create our reality, but soon realize that affirmations alone aren’t enough to manifest everything we desire.

To master the art of manifesting more money and clients, you’ll need to fine tune your emotions and allow! I’m joined by author Edward Langan on Amplify Your Success Podcast episode 265 for a masterclass on manifesting more success in our business.

Join the Amplify Your Authority Facebook Group and start manifesting more speaking, clients and business growth.

Key Takeaways

  • [5:41] What the 7 hermetic principles are (and how it will help you master the Law of Attraction)
  • [10:51] The difference between being your thoughts and noticing your thoughts
  • [13:25] Why you don’t want to control your thoughts but rather choose your thoughts
  • [14:34] The importance of emotions in manifesting more clients, more money and more of anything you desire
  • [16:14] What you should do if you don’t have what you want to manifest.
  • [21:40] Why contrast is so important to know what you want, and access the energy to manifest it.

 

About the Guest

Ed Langan, Master Mindset Coach, Law of Attraction Expert, and Psychic Channel, helps you get out of your own way and get results by uncovering and releasing limiting and blocking beliefs that are stopping you.

He teaches you how to use the power of your thoughts and emotions to harness universal laws, creating a powerful success attraction.

Ed teaches you how to make and use a Vibrational Vision that leverages your time and energy creating big momentum to achieving your goals.

Author of: Creating With The Law of Attraction: 10 Principles That Will Change Your Life, he has helped thousands of clients with tools, techniques, and programs to help them transform their lives.

Ed was a featured writer for Star Nations Magazine, and the host of LIFE Wisdom With Ed Langan, a spiritual talk show on Star Nations Live Stream Shows.

Ed has been coaching and teaching workshops for over 20 years. The combination of his gift and his coaching skills makes working with him unique and powerful.

 

Resources Mentioned in This Episode:

Jan 3, 2022

What if you could wow your audience  – before you ever take the stage? Your bio has the power to inspire podcast listeners into working with you and sway hosts to book you. A boring bio can land your pitch in the round file, but when you transform it from wallpaper to wow you’ll stand out from the crowd.

Nancy Juetten, author of Bye Bye Boring Bio, joins me on Amplify Your Success Podcast episode 264 to share how to craft a compelling bio that will get you booked, win over clients and land you media interviews to help you soar in your business.

Join the Amplify Your Authority Facebook Group and gain access to more authority boosting tips.

Key Takeaways

  • [5:29] What a boring bio is like (and how it makes you disappear.)
  • [8:04] How to get your bio to land you a guest expert spot on popular podcasts.
  • [9:30] Nancy gives an example of how to say a common phrase in a compelling way.
  • [11:25] The ABCDIY bio mistakes people make when crafting a speaker bio (and these mistakes will land you in the round file.”
  • [14:24] Why not all types of bios have the same impact (and how to know which kind of bio you need.)
  • [18:58] Nancy does a live “bio makeover” on Melanie’s one-sheet bio.
  • [24:39] Why specific examples can be more magnetic than general results.

 

About the Guest

Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for leaders, speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online.

With her workbook, Broadcast Your Brilliance Boot Camp and other programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice. She says a brilliant bio opens the door to something more … instead of a snore. Make yours memorable now.

 

Resources Mentioned in This Episode:

Dec 27, 2021

‘Tis the season to set new goals for the new year. But did you know that 80% of goals set on New Years are never realized? For entrepreneurs, often the inspiration for a goal isn’t anchored with a commitment and as urgent issues crop up throughout the year, it's easy for New Year's goals to get pushed to the back of your mind.

But let’s make this next round of goals stick. Before you finalize your goals, pick a theme so that the goals you set become a powerful compass for your decisions, habits and mindset.

To close out 2021 with Amplify Your Success Podcast episode 263, I’m re-airing an episode of #NextLevelInfluence that I co-host with Samantha Riley (Host of Influence by Design Podcast), to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to share what your theme is for this year.

Key Takeaways

  • [4:24] Why setting a theme for your year helps you overcome “goal fade”
  • [4:55] Over 80% of goals set on New Years are never realized
  • [6:31] Sam shares how reflecting on the last year helps her set a theme
  • [8:54] Melanie & Sam share their 2020 themes and how that played out
  • [13:15] Melanie talks about trying on different words until you feel a click
  • [15:11] Sam unpacks how your word becomes a filtering system for goals and decisions throughout the year
  • [20:00] Melanie talks about Neuro-Linguistic Programming and modeling as a way of aligning habits with your theme
  • [23:16] The importance of coaching to help you close the gap between your theme and your actual results.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Dec 20, 2021

Do you know what your personal brand says about you…before you ever talk with a prospect? A personal brand speaks volumes about who you are (and is a key part of building the Know, LIke and Trust factor in your market.)

Christine Gritmon, the hot brand behind “Chat About Brand” joins me on Amplify Your Success Podcast episode 262 to show us how to create a personal brand that gives us freedom as we evolve.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

  • [4:40] A fundamental misunderstanding of what a personal brand really is.
  • [7:40] How to be memorable in your market without being weird.
  • [13:30] The secret to creating a personal brand that gives you freedom.
  • [20:21] Christine reveals how she uses her online shows and TwitterChats to create her HOT personal brand
  • [26:36] Why having a key message helps your brand “pop”
  • [36:03] The big a-ha Christine had about growth with scalability

 

About the Guest

Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitterchat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.

 

Resources Mentioned in This Episode:

Dec 13, 2021

For many passion-driven entrepreneurs, figuring out the marketing can feel daunting so they avoid developing a plan. With a “trial and error” approach, and one to two solid performing strategies, they end up feeling passed over for great opportunities because their ideal clients can’t “see them” when it's time to book someone.

But what if you could simplify your marketing plan (and streamline your marketing efforts) so that it's easier to attract ideal clients? Mostafa Hosseini joins me on Amplify Your Success Podcast episode 261 to reveal a better way to nail down your best performing marketing effort.

Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!

Key Takeaways

  • [4:26] How Mostafa’s overwhelm helped him discover the value of simplifying marketing efforts
  • [6:23] The value of pruning what’s not working to identify the marketing effort that performs best
  • [9:35] Why trying to serve everyone is creating marketing overwhelm (and not really working anyway)
  • [13:51] The most effective way to get more customers in today’s market.
  • [21:05] A simple practice of calling current customers that is leading to a lot of new business.
  • [24.33] Mostafa shares his six step simple marketing formula.
  • [27:13] That the differentiating factor is and why we need this in our marketing plan.
  • [33:09] Mostafa’s big why and how it became his guiding force in business.

 

 

Resources Mentioned in This Episode:

 

Dec 6, 2021

Ever wonder if you REALLY need business coaching? You hear about coaches all the time -- some of them show up in your Facebook feed daily, right? Some of them you hear about from a friend or colleague who is SMASHING IT because of the guidance from their coach.

Well, on episode 260 of Amplify Your Success Podcast I’m going to take you through how 90 days of really powerful business coaching can accelerate the right results (and boost of those revenues in the process.)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”

Key Takeaways

  • [4:22] The important question everyone must ask before planning, goal setting and trying to increase cash flow.
  • [5:07] How clarity helped my client double his rates (which will double his revenue) in the first 6 weeks of working together.
  • [7:30] The clue a business coach looks for to uncover the “consistent predictable cash flow” opportunity that is dormant in your business.
  • [9:10] A key to getting great visibility by being crystal clear on who your real client is.
  • [11:22] How to shift your experience of sales so you can increase revenues.
  • [13:46] Why you can not succeed if you are trying to drive a Ferrari with a Moped engine (aka your mindset needs an upgrade!)

 

Resources Mentioned in This Episode:

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