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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: Page 1
May 27, 2024

Are you struggling to secure funding that will help your business thrive at each stage of your growth? Many entrepreneurs face the challenge of obtaining financial capital, especially when starting up their business. But even established entrepreneurs can benefit from proper financial funding sources to assist in strategic growth.

Amanda Webster, an expert in business funding sources, joins me on Amplify Your Success Podcast episode 389, to share valuable insights and practical tips on how to leverage business credit and loans effectively. The episode dives into the benefits and responsible use of business credit cards, considerations for carrying debt, and the factors involved in obtaining traditional business financing. If you're looking to understand the difference between business credit and business loans and how to leverage them to grow your business, this episode is a must-listen.

In this sponsored episode, Amanda explains when to secure a loan versus using business credit, as well as key factors involved in obtaining traditional business financing. As you listen in you’ll also discover a few benefits savvy credit users benefit from that can provide much needed incentives!

 

Key Takeaways: 

06:13 How to balance personal versus business credit.

09:28 Why you should avoid credit card debt for personal success.

10:13 Amanda explores a few of the reward benefits you can get from business credit cards 

15:40 How to assess costs and build your credit for capital.

19:33 Factoring in the credit card rates vs loans in decision making. 

21:55 Amanda discusses a few of her favorite credit card rewards options.

24:21 Different credit card protection levels to consider. 

26:57 Tips on using credit cards wisely and how to create a plan to repay.

30:59 The challenges with loan underwriters in today’s financial market.

 

Resources Mentioned in This Episode: 

 

May 20, 2024

Scars are like tattoos with better stories. 

This is a heart-expanding statement from this week’s guest, who has transformed his scars from a tragic military accident into a powerful story of resilience.

Every business owner, changemaker and leader experiences struggles that feel much bigger than they can navigate at some point in their journey.

Often leaders believe they must be stoic and be above their personal challenges. But what if we could embrace more vulnerability and have a greater impact too? 

In episode 388 of Amplify Your Success, host Melanie Benson and guest J.R. Martinez delve into the transformative power of vulnerability and connection in building unshakable leadership resilience. Drawing from his own harrowing experiences as a U.S. Army veteran and motivational speaker, Martinez shares a profound account of his troubled youth and a tragic accident that helped condition his mind and spirit for resilience, shedding light on the value of listening and being vulnerable to be a more powerful leader.

 

Key Takeaways:

06:04 Our scars become part of our motivation and inspiration if we let them.

10:05 JR shares how his troubled teens and early experiences shaped his resilience. 

12:14 The importance of what you focus on, especially when you’ve experienced a tragedy.

15:39 What JR learned to help him take a balanced approach to scheduling and avoiding burnout.

18:40 Shifting perspectives around failure and choosing different paths in life.

24:04 Life experiences with family, self identity and how it shapes your resourcefulness.

27:03 Yoga as a peace practice that can help you feel more grounded, no matter what’s happening around you.

31:57 Learning to listen and the power of being vulnerable.

37:37 Overcoming personal struggles by listening, not just hearing.

47:14 Encouraging diversity and JR’s concerns about terminology like “soft skills.”

52:05 Recognize, embrace and amplify the power of our own stories.

 

Resources Mentioned in This Episode: 

 

May 13, 2024

With the rise in popularity of podcast guesting and booking services, my peers who host podcast hosts (and myself) experience a unique challenge – receiving hundreds of unqualified and unsolicited pitches to be on our show each week.

Standing out and capturing the attention of podcast hosts becomes a daunting challenge, not to mention actually getting booked! With the ratio of guests to popular shows being 17:1, and limited booking spots as most shows only publish once a week, there has never been a more important time to learn how to pitch the shows you want to be featured on. 

Recently I invited several of my podcaster friends to a special pitch session for my Million-Dollar Authority Mastermind, and I kicked off the session with a panel discussion on what gets someone booked these days.

On Amplify Your Success Podcast 387, I share this conversation with five powerhouse podcasters as they reveal the key factors to securing an interview on their shows and making a lasting impression on your audience.

You’ll meet show hosts Tiphany Kane, Tanya Smith, Samantha Riley, Shay Wheat, and Tish Times. These podcasting women share invaluable expert advice on how to elevate your podcast appearance game. From the importance of authenticity, storytelling, and vulnerability to the significance of professional preparation and engaging storytelling, this episode offers a treasure trove of knowledge to help you unlock the secrets of securing top podcast appearances and making a powerful impact on your audience. 

Don't miss out on this game-changing episode as these powerhouse podcasters unlock the secrets to getting booked (and be sure to binge their shows too!)

 

Key Takeaways:

00:47 Melanie explains how this panel discussion sheds light on getting booked on top shows

04:55 Podcast hosts introduce themselves and what their podcast is about.

07:52 Sharing mistakes has the potential to become a bingeable, powerful episode.

13:19 Panelists explore what gets a guest booked, and what turns them off to a guest coming on their show.

15:35 Focus on audience first, compelling, clear framework.

17:12 What happens when a podcast episode gives you a burst of energy.

22:09 When video is also valuable in podcast interviews.

24:26 The group emphasized the power of personal connections in collaboration.

29:20 Why some of the best episodes are engaging with clear, concise stories.

31:04 Vulnerability and authenticity can be transformational when delivered on a show.

34:15 How to stand out and create magic through a unique framework and energy.

 

Resources Mentioned

May 6, 2024

Do you find yourself struggling to land spots on the top podcasts in your industry? What if I told you that there's a way to elevate your visibility game and get invited to speak and be a guest on podcasts without having to pitch your way in? 

In episode 386 of Amplify Your Success, I'll take you behind the scenes of my visibility strategy, where I've been consistently landing 3 to 5 podcast guest spots each month on high-profile podcasts. I'll share the secret sauce that has revolutionized the way I approach visibility and snag top podcast guest spots.

This strategy has shifted the way I approach getting booked, and allows me to stay in front of new audiences 24/7, 365 days a year. 

Tune in as I decode the strategies that have helped me flip the script on pitching and receive countless invitations to feature on top shows. Plus, I'll reveal the five key insights I use to curate my guest lists, making it a must-listen for everyone who pitches my show or aims to make a big splash in the podcast guest space.

Key Takeaways: 

01:52 What top podcasters look for from a guest pitch.

04:20 The most important ingredient in your pitch (and why it can make or break your getting booked.)

07:18 A common complaint among hosts (and why many won’t consider a guest pitch, unless you do this one thing.)

09:16 The visibility advantage of building your social media presence when trying to land high profile shows.

11:54 Importance of social media credibility for pitching.

16:24 Show how to be a great guest.

18:58 Ask for referrals, stand out, be aligned.

 

Resources Mentioned in This Episode:  

  • Tap into Million-Dollar visibility streams with my proven 7 step framework.  

  • Avoid the 17 biggest mistakes as a guest expert that costs you leads and clients with my Scorecard & Guide

 

Apr 29, 2024

Have you ever felt like there's an invisible force holding you back from achieving your full potential, especially in your business endeavors?

When it comes to unlocking your success, the key might lie in sculpting your success mindset. The thoughts that cross your mind and habits you have are significant contributors to what you believe is possible in your life.

In episode 385 of the Amplify Your Success podcast, we dive deep into unleashing your unique brilliance with Paul Hoffman, known for helping people activate their superpowers. Our conversation will help you uncover and overcome the deceptive mind traps that sabotage your efforts and achievements. We explore how to shift from scarcity to abundance thinking and learn how to "sculpt" new, empowering beliefs. With actionable techniques and candid personal stories, this episode offers invaluable insights into understanding and owning your unique frequency as the path to living your true potential.

Key Takeaways: 

03:16 Paul reveals his background as a music producer and a key moment in personal development with T. Harv Ecker shifted his career.

06:30 The importance of uncovering your unique superpowers.

11:47 Overcoming life-long conditioning and scarcity for a mindset of abundance.

16:05 The number one barrier to your success is in how you see your time availability.

19:23 Your supermind and the recognizing the impact of resistance in using it.

25:04 What to do with the “noise” that life generates so it doesn’t derail you.

28:55 Combat excuses by taking responsibility for actions.

32:29 How to use "Sculptations: brain technology, meditation, and tuning in.

 

Resources Mentioned in This Episode:

 

Apr 22, 2024

Struggling to fill your webinars and masterclasses with engaged participants? If attracting potential clients feels like an uphill battle, even though you are delivering solid results time after time, you're not alone. Expert entrepreneurs often grapple with filling their programs with action takers over freebie seekers.

What if you could fill your events by strategically aligning with competitors and colleagues who have already built up an audience of your buyers?

On episode 384 of Amplify Your Success, Sean D Stewart dives into the power of strategic partner tours for filling speaking engagements and drawing in clients. An adaption of the well-known JV partner model, virtual speaking tours prove to be a simple, highly effective means of partnering without complicated launch models.

Tune in to hear all about discovering your unique appeal, tackling objections, and reframing challenges looking to invest in high-ticket services. If you're eager to revolutionize your approach to filling webinars and attracting clients, don't miss out on this packed episode.

 

Key Takeaways: 

03:53 Sean shares a bit about his rapper background.

07:53 How chasing bright shiny ideas derails and destroys profit.

12:30 The importance of focusing on a high-value offer.

13:25 Recommend starting with high ticket offers first, instead of chasing lots of bright shiny ideas that require lots of effort to produce.

18:51 Overcoming the common partner roadblock of aligned time tables.

25:49 The three types of marketing that produce ideal clients.

28:13 Sean discusses what you need most to be able to do a virtual workshop tour with aligned partners

33:38 Listen in to Sean’s rap session!

 

Resources Mentioned in This Episode:

Apr 15, 2024

Tired of struggling to attract your ideal clients? Imagine creating a connection with potential clients in a way that drives revenue growth and deeply resonates with their needs.

On Amplify Your Success Podcast episode 383, Mellissa and Melanie delve into the art of quiz creation  to attract and engage ideal clients. They discuss the power of archetype quizzes in creating a personal connection and establishing trust, as well as the pitfalls of using scored quizzes too early in the sales funnel. Mellissa shares her unique approach to quiz creation, emphasizing the need to make quiz takers feel seen and understood. The episode also touches on the value of tailoring messaging to different personality types and avoiding negative labels. If you're ready to transform the way you attract clients through compassionate, value-driven engagement, this episode is a must-listen.

Let Mellissa and Melanie guide you through the process of leveraging compassionate conversations and valuable content to not only attract ideal clients but also deeply understand and connect with them. Discover the secrets behind creating a compelling quiz experience and learn how to incorporate personalized follow-up communication based on quiz taker archetypes to build trust and foster client relationships. Gain actionable insights and strategies to revolutionize your client attraction approach and experience a transformation in your business that goes beyond traditional lead generation methods. If you're looking to amplify your success by creating meaningful connections, don't miss this episode.



Key Takeaways: 

00:00 Optimize guest appearances for maximum client attraction.

05:49 Choosing lead magnets for client relationship and sales.

06:51 Quiz creation that boosts opt-in rates, ebooks are tired.

11:21 Analytical quizzes should come later in funnel.

13:42 Create archetype magic mirror quiz to understand clients.

16:45 Inquiring about identifying ideal clients by stage.

22:29 Authentic authority essential for standing out.

24:27 Short quiz results should evoke compassion, trust.

29:37 Skip email opt-in, get full report. Take genius assessment for intuitive types.

32:19 Embracing magical, inspiring conversations with intuitive peers.

35:53 Embracing expertise and accountability in business growth.

 

Resources Mentioned in This Episode:

Apr 8, 2024

Ever wondered what it takes to attract clients who are not only willing but excited to invest $3k or more to work with you? Successfully selling high ticket offers is way more than just raising your rates. To attract and enroll 4-5 figure offers with ease, you’ll need a ‘Heck Yes’ offer that is so aligned with what your ideal clients need it literally sells itself.

In Amplify Your Success Podcast episode 382, I uncover the key elements that will help you attract these high-ticket clients who are eager to invest in the solution you offer. Drawing from real-life experiences and insights from successful case studies, you’ll discover the three crucial components that can make or break the process of enrolling people into your 4-5 figure offers. 

A successful sale starts with your marketing and messaging – but also requires mastering the art of zero friction selling. This episode provides a proven roadmap for experts, thought leaders, and service professionals ready to elevate their business to the next level.

I’ll give you a sneak peek into my ‘Heck Yes’ offer optimization day from the $100k Authority Accelerator, where I guide you through the process of not just increasing your rates, but also delivering exceptional value that justifies those rates. You’ll learn how to position and sell the value of your work, focusing on the client's desired results rather than the process. 

Additionally, I dive into the essential skill of selling masterfully with confidence and courage, empowering you to make a stand for your clients and guide them through their fears and limiting beliefs.


Key Takeaways: 

  • 02:25 Why high ticket is often easier to sell than $100 - $500 offers

  • 04:01 An example of how to bomb a high-ticket offer with a perfect client who really wants to buy from you

  • 07:13 The role my podcast plays in nurturing potential clients (and literally pre-selling them on working with me!)

  • 09:18 How messaging, expert positioning and consistent visibility can help you win high-ticket clients

  • 11:11 The Trust-Tsunami and why this can be an amazing visibility advantage for you.

  • 13:00 The value positioning shift that helped my client almost triple his six figure business – to his same client base.

  • 14:17 What zero-friction selling is and why it’s essential to enroll high-ticket clients.

 

Resources Mentioned in This Episode:

Apr 1, 2024

There’s a frustrating cycle that way too many expert-based businesses fall into and that is riding the revenue roller coaster.

Some months are good. However, way too many months the business owner ends up chasing leads and feeling nervous about reaching the revenue goals.

What if you could quantum leap your coaching business into consistent 5-6 figure months with a few simple tweaks to your current business model?

In episode 381 of Amplify Your Success, we're diving into the powerful process of quantum leaping your coaching business, by combining strategy, mindset, and a key paradigm shift to achieve the revenue and impact of your dreams.

With my 2 decades on in the trenches experience, I’ll outline the 3 more impactful areas of your business to optimize - scalable offers, sales trigger events, and consistent lead sources - that can immediately bring a significant boost to increasing revenue (and feeling more confident in your overall business growth.)

Learn how aligning your brand and messaging sets the stage for turbocharged growth and satisfaction in your business. Plus, discover how the Million-Dollar Visibility Framework can empower you to take your coaching business to the next level by unlocking your unique authority code.

 

Key Takeaways: 

  • 01:16 This solution is part strategy, part mindset, and partly a shift in your entire paradigm of what it takes

  • 04:13 The importance of giving yourself permission to want what you really want in your business

  • 07:07 What an optimized scalable offer truly is (and what it is not)

  • 09:12 The difference between a lead source and a sales trigger (and why this matters to your sales)

  • 11:10 How partners can become your best source of ideal clients.

  • 12:00 Why experts need continuous lead generation to quantum leap their monthly revenues.

  • 13:18 What the 3 fundamental elements are to reach a consistent 5-6 figure month

 

Resources Mentioned in This Episode:

 

Mar 25, 2024

There is a lot of frustration amongst coaches and service providers who have tried being a guest on popular podcasts.

They’ve heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they are not seeing any results.

The culprit lies in four common monetization mistakes and in episode #380 of Amplify Your Success, I uncover what is missing.

From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting. 

Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results. In this deep dive into the world of podcast guesting, learn how to avoid these monetization mistakes, leverage your visibility, and make a significant impact in your industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:06 Embracing an opportunity to optimize your approach to podcast guestin

06:44 How fixing mistakes leads to big, fast payoffs.

11:18 Why you want to stand out with unique, relevant, magnetic topics.

13:20 What happens when you over-deliver in communication (hint: you don’t want to  overwhelm listeners.)

18:07 Being mindful of choosing aligned audiences for better results.

20:01 Magnetic interviews perform better with a clear customer journey.

 

Resources Mentioned in This Episode:

  • Download the FREE Scorecard to identify if you are making any of the 17 Mistakes That Guest Experts Make That Cost Them The Lead & Client

  • Guest Expert System (the proven strategy to monetize your appearances on podcasts!)

Mar 18, 2024

Growing your email list can become a valuable asset, especially if you make sales online. An important factor in the success of your online sales is continuing to grow your email community.

Instead of relying solely on social media to accomplish that goal, consider hosting virtual summits to not just grow your email list, but to attract your ideal clients! In a world where the marketplace is crowded and competition is fierce, standing out as a leader in your space is essential for business success. 

This week on Amplify Your Success Podcast episode 379, Jay Williams, an international speaker and high-performance coach, reveals how he’s been leveraging virtual summits to not only build his email list but also to engage with potential clients and nurture relationships with influencers in his market. 

Discover how Jay's people-centric approach to virtual summits has not only grown his list but also positioned him as a trusted authority in his industry.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:00 Why virtual summits have become Jay’s favorite audience building strategy

06:58 Why over relying on social media for lead generation is a huge risk (and what happened to Jay that forced him to develop other options.)

11:08 The importance of aligned intentions when selecting speakers for summits.

13:41 A proven strategy to generate leads as a host, and as a speaker, from summits.

17:09 How virtual summits benefit experts with small lists.

21:13 The advantage of ‘borrowing influence’ from other speakers in a summit.

24:48 Integrity amongst speakers – what happens if it’s broken.

28:33 Win-win-win outcomes when you establish high standards, and lead your summit from that space.

30:47 Maintain speaker commitment for successful list building.

Resources Mentioned in This Episode:

Mar 11, 2024

Can you imagine what life would be like if you could grow your business while working only 4 days a week?

If that feels like a distant dream or a business only “other people” can enjoy, then grab a pen, paper and your favorite beverage and listen to my Amplify Your Success Podcast guest, Charles Alexander.

Charles has been in the pursuit of a 4-day work week since 2007 – and by delegating tasks, optimizing his mindset and mastering his daily routines, found a way to achieve work-life harmony. 

In episode 378, Charles reveals the potential for entrepreneurs to realize their business ambitions while prioritizing personal time. Whether it's focusing on high-impact tasks, setting clear boundaries, or leveraging community support, we uncover actionable advice for those seeking to navigate the journey towards a 4-day work week.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:25 Improving productivity with the Million Dollar Visibility framework.

09:35 How Charles balanced coaching, business and home life during challenging lockdown.

12:28 Tips for compressing your work week for efficiency.

13:56 4 keys to enhancing time management: visualize, plan, prioritize, act.

18:36 To spend more time in your zone of genius, delegate tasks.

22:07 Why we should reject busy culture to work towards balance.

25:38 Perfection can hinder progress. Set boundaries.

29:32 How to gain more uninterrupted focus time

30:38 A solid rule of thumb for outsourcing is 20% rate and 80% quality.

 

Resources Mentioned in This Episode:

Mar 4, 2024

Are you struggling to retain clients despite successfully attracting them? Do you wonder why great clients aren’t becoming raving fans who refer new business your way? These are often signs that you need to focus on improving your client’s experience.

In episode 377 of Amplify Your Success, we dive into a very powerful strategy to improve retention using client success roadmaps. I’m joined by Megan Huber, Client Fulfillment and Program Operations Strategist, who brings 19 years of diverse experience to support businesses in elevating client experiences for greater profitability and growth. 

From restructuring the onboarding process with mutual growth plans and personalized support along with accountability, Megan and I address a commonly neglected area of business that can lead to massive profitability improvements. We also delve into the importance of creating a supportive client environment and harnessing technology to keep clients connected to their growth plan. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

07:27 Why the client experience is crucial to differentiate your business in a highly competitive market.

10:40 Filtering out non-ideal clients and how that improves client retention.

14:51 Salesforce emphasizes the importance of client growth as part of retention.

17:15 How to identify your clients real needs and create a supportive client environment.

20:17 High ticket versus lower ticket offer and when to use each

23:37 How to sse Google Sheets for progress check-ins.

26:58 Client success leads to business profitability and growth.

29:24 Questions about setting up client engagements clearly.

32:44 A primary reason clients fail and don’t bond with your programs (the answer might surprise you) 

36:42 The importance of asking for referrals early, don't wait.

42:12 Megan reveals her fear of judgment that hindered her self-expression and growth.

 

Resources Mentioned in This Episode:

 

Feb 26, 2024

Being visible where your ideal clients are searching for solutions is essential to attract clients and stop being a best kept secret. A consistent visibility strategy is a key factor in amplifying authority and building trust online too.

So why is it that a talented expert, coach or service provider wouldn’t make time for visibility boosting activities that could grow their reach and revenue?

In episode 376 of Amplify Your Success, I delve into the world of profitable visibility and uncover the three most common barriers that are keeping talented experts from getting the opportunities and clients they deserve. In other words - stops them from being a best kept secret and into the limelight!

I shine a light on the internal conflicts that are holding many experts back from stepping into their brilliance, revealing how unresolved trauma and deep-seated fears can be the invisible barriers that thwart visibility and success. I’ll also share tips on dissolving these internal conflicts and stepping into your magnetic message to attract more meaningful opportunities.

Discover how to turn being a guest into at least $100,000 or more a year using my proven $1,000,000 visibility framework and learn how to make time for profitable visibility that pays off over and over again. If you're ready to amplify your authority and make a greater impact in your industry, this episode is a must-listen.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

01:51 Visibility, when done well, should be one of your top channels of leads and opportunities.

05:29 Why the right mindset is crucial for prioritizing visibility boosting efforts.

09:51 Why podcasts can be a “client attraction accelerator”.

12:07 Unresolved trauma and internal conflict can cause resistance and fear about being more visible. 

16:12 How to integrate habits that continue to build authority and attract visibility opportunities. 

18:07 The importance of visibility in the right audiences.

 

Resources Mentioned in This Episode:

 

Feb 19, 2024

Information overload is a chronic issue for small business owners. Discovering how to prioritize and integrate essential information is not only an essential skill, but embracing life-long learning can be the key to being future-ready. 

Imagine being able to effortlessly adapt to the evolving landscape, avoiding obsolescence, and staying ahead of the industry changes. On episode 375 of Amplify Your Success, my guest serial entrepreneur James Longley and I delve into the strategies and mindset shifts essential for staying relevant. 

We cover everything from the power of asking the right questions, self-awareness, and the importance of continuous learning in maintaining a competitive advantage in your field. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:14 Why empowering lifelong learning provides a valuable business transformation.

07:43 Using water as a metaphor, the importance of questioning information.

12:02 Continuous cultivation of up-to-date knowledge essential.

15:23 Information overload is a problem, the solution is clarity..

17:23 When it is important to outsource decisions.

20:27 How to filter out irrelevant tools for your business.

24:44 Mindset is essential to embracing change and staying relevant in a constantly evolving world.

 

Resources Mentioned in This Episode:

 

Feb 12, 2024

Ever wondered how some speakers have a magnetic presence that captures their audience's attention instantly? It's not just about what they say, but how they say it. 

On episode 374 of Amplify Your Success, we delve into the secrets of vocal mastery, and speaking skills with Jonathan Bender, a seasoned expert who has spent decades helping professionals craft powerful voices that move millions. Jonathan’s specialty is refining vocal dynamics, speech delivery, and facilitating the inner work that can elevate your influence and impact in every interaction.

Jonathan reveals the secrets to crafting transformational talks and speaking with authenticity, guided by deep connection while shedding nervousness and physical tension to unleash your true vocal power. 

Jonathan shares his remarkable journey from spoken word poetry to becoming a go-to authority in vocal presence and speaking skills, offering invaluable insights for speakers at every level. Plus, Jonathan captivates us with his spoken poetry slam. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:39 Why powerful leaders and experts are not showing up powerfully with their voice.

07:01 The misunderstanding around communication being 93% nonverbal.

10:30 Jonathon discusses abrasive transition statements that disrupt rapport with the speaker.

14:09 Compelling vocal presence is key for success.

17:40 Vocal work involves breath, voice, and diction.

22:19 Authenticity and connection transform public speaking experience.

26:14 Start with self-interconnection, honoring, releasing freeze response.

29:29 Launching online courses, summit, and visibility.

32:36 Experience Jonathon’s spoken word poetry.

 

Resources Mentioned in This Episode:

 

Feb 5, 2024

As a coach, consultant, healer or transformational leader, attracting clients isn’t something most people learn in their training.

Having a successful six figure (or more) business requires you to have paying clients – so how do you convince a prospect that your process is going to transform their life?

Your ability to influence others in your marketing and sales is key – but not the way most marketers do with questionable tactics.

There is an art to what’s called ethical influence and uncovering these proven tactics can transform your client acquisition game. Michael Stevenson, co-founder and CEO of the Ethical Marketing Academy and Transform Destiny, joins me on Amplify Your Success Podcast episode 373 with invaluable insights into leveraging ethical persuasion to amplify your business success, emphasizing the power of connecting with the desires and needs of your potential clients. 

Join us as we explore the mindset, language, and strategies needed to not just attract, but also retain your ideal clientele. From mastering the art of influence to understanding the subconscious factors that impact customer decisions, this episode is packed with practical wisdom to help you secure more clients ethically and effectively.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

06:09 Why starting a business doesn't guarantee success.

07:22 Michael’s story as a homeless teen, with programming skills, struggling to get hired, and the birth of his first software product.

09:20 How to amplify your authority and stand out with ethical persuasion strategies.

15:44 How Michael overcame insecurities to help others gain confidence.

17:51 NLP and how it helped heal both  Michael’s self esteem as well as Melanie’s ability to thrive.

22:38 Background on Neuro Linguistic programming (NLP) as a practical study of human thinking and behavior to stimulate listening and communication. Ethical concerns exist.

26:07 Discussion on ethical vs. questionable behavior in coaching and growth industry, advocating for trust and ethical practices to stand out in the market.

27:14 Focus on real metrics, not vanity metrics. NLP trainer had high close rate, but also high refund rate due to lack of substance and care for customers.

32:50 Asking questions is a powerful way to influence the conscious mind, which tends to default to inaction and rejection.

34:14 Sales is about coaching and serving, not just about making a profit.

38:09 The importance of language and future pacing when using ethical influence tactics.

 

Resources Mentioned in This Episode:

Jan 29, 2024

When you are in a crowded market, an expert entrepreneur is going to have a lot of similar-sounding competitors (even if those competitors are not as talented or capable of delivering the results that you do.)

In a crowded market, you either blend into the noise or stand out as the authority.

When you stand out as the authority, you become the go-to expert your industry refers to and your ideal clients seek out.

In episode 372 of Amplify Your Success Podcast, I reveal the foolproof method I stumbled upon that propelled my business from struggling to break $1,000 a month to multiple six figures 20 years ago. 

With my Authority Building Trifecta, not only did I achieve visibility, I also accelerated the monetization of that visibility. Today I teach this method to my clients so they can quickly boost their authority and land coveted shows and stages (and activate a 24/7 client generation system.)

I’ll also highlight the critical importance of being highly visible with what I call authority content, and how it holds the power to get invitations to speak, to reinforce your expertise, and to speed up your ideal client's decision-making process. We’ll delve into the art of being on other people's platforms and how it can significantly boost your authority. Finally, I’ll unveil the magic that happens when inspiring your audience to consume your content, imparting valuable insights on nurturing relationships and dynamic client journeys.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

02:02 Authority is essential to generate Million Dollar Visibility 

04:57 What my 3 part Authority Building method is for expert entrepreneurs.

08:47 What Authority Content is and how to showcase expertise for client attraction.

13:38 Consistent social media presence is important.

15:01 How borrowing credibility and influence from others works to build your own audience.

19:28 Where the “client attraction” magic kicks in with your messaging & branded content.

23:31 How my podcast helps nurture potential clients. 

24:57 Two potential outcomes from the authority method

 

Resources Mentioned in This Episode:

 

Jan 22, 2024

The corporate marketplace is full of untapped opportunities for coaches and consultants. However, there are many myths and misconceptions about landing corporate consulting and coaching clients that act as a deterrent to pursuing these types of clients.

On Amplify Your Success episode 371 I’m joined by small business growth expert and CEO Angelique Rewers who shares how solo entrepreneurs can 5X their sales conversions with corporate clients. 

This insightful conversation covers the transformational impact of corporate consulting work, the psychology behind selling to organizations, and how to overcome the fear of corporate sales for long-term business success. 

Listen in to discover how to master the art of selling to corporations as Angelique debunks myths about corporate client acquisition and shares how to systemize the brand experience for rapid business expansion.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

03:58 Melanie and Angelique discuss their corporate backgrounds and how their experience helps in their current business.

09:27 How to reach efficiency in winning corporate clients using leverage.

11:34 Small business leaders can drive profound, spiritual change at the corporate level.

14:12 The power of one yes to reach exponential impact in the corporate environment. 

17:17 Psychology of selling changes for solo buyers versus corporate buyers.

23:13 Angelique’s turning point in her business as she learned how to sell in a corporate setting.

29:16 Reaching capacity for a solopreneur and how it leads to feast or famine.

36:46 Angelique shares her bold move of hosting her first conference and overshooting her budget.

 

Resources Mentioned in This Episode:

 

Jan 15, 2024

Are you struggling to scale your business at the pace you desire? Are you looking to accelerate your success and make bold strides in your industry? An entrepreneur’s mindset plays a pivotal role in propelling the business toward rapid success. From embracing failure as a powerful learning opportunity to learning how to identify your true business identity, a growth mindset is necessary to avoid business collapse when facing inevitable growth challenges.

Brian Will, an experienced serial entrepreneur, joins me on Amplify Your Success Podcast episode 370, to unlock the key components of a growth mindset that has driven billions of dollars in sales inside his own businesses. 

Inside this deep conversation, we explore the changing landscape of sales, unlocking the power of unique value propositions, understanding the complexity of hiring for growth, and uncovering the top soft skills essential for business growth and scaling.

A powerful part of this conversation centers on the transformative power of shifting your mindset in coaching to navigate obstacles, and gain the necessary mental fortitude to drive your business forward. 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

06:10 How Brian built multiple successful ventures – and the challenges that strengthened his fortitude along the way.

08:41 Why success in business requires both a growth mindset and mentorship.

12:23 How to identify and embrace your soft business skills that grow your business.

14:45 The success paradox of overcoming limitations to boost business success potential.

17:11 Fear and lack of delegation hinder business growth.

23:19 Stand out in a crowded market and communicate effectively.

28:49 How to choose a mentor (and this answer might just surprise you a bit.)

Resources Mentioned in This Episode:

 

Jan 8, 2024

Have you tried manifestation techniques but they don’t seem to work for you? Or perhaps you know that this is the year you are meant to achieve more, but you are not sure you have the stamina or energy to pull it off.

Often, the disconnect lies in our own energy and to achieve bigger success, we require real transformation guided by trained professionals

Instead of falling for quick-fix courses and cookie-cutter strategies, what if you had access to a simple technique that produces a quick boost of energy and momentum?

Hilary DeCesare, an award-winning peak performance, business, and mindset mastery coach, joins me on Amplify Your Success Podcast episode 369 and walks us through a powerful 4-step tune-in process to help elevate your business energy and problem-solving skills.

Hilary’s 4-step tune-in process, designed to be done multiple times a day, aims to elevate energy levels and provide a highly effective approach to tackle your biggest growth challenges (and boost up your momentum when you need it the most.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:07 Preview of Melanie’s own breakthrough in the conversation with Hilary.

09:18 Global shifts are occurring and people are seeking change.

10:54 Why EQ is going to be more impactful than IQ going forward.

15:35 Why striving for more and pursuing excellence transforms how we show up

18:52 How to overcome negative beliefs so you can reach your higher potential.

21:13 Hilary reviews her simple process to raise vibrational levels daily.

24:39 Why music is so essential to using the 3HQ process.

33:37 The monkey study shows the impact of mirror neurons.

36:56 How Hilary utilizes her favorite songs to enhance productivity methods.

43:27 A prediction on a big industry shift towards integrated coaching and transformation.

 

Resources Mentioned in This Episode:

 

Jan 1, 2024

Ready to break free from patterns that are holding you back and unlock your potential for exponential growth in your business this year? 

Sometimes what you stop doing is way more important than what you start doing. Adding new activity to boost sales is often the go-to solution. Before you add another to-do to your list, you’ll want to evaluate three common situations that actually block your ability to grow your reach and revenue.

On Amplify Your Success episode 368, I’ll unveil three critical things you must stop doing and three essential actions to start doing if you want to propel your success to new heights.

Drawing from my 24 years of coaching experience, I know the importance of identifying and eliminating tolerations that drain your energy and hinder your progress. Today, I’ll also explore the significance of stepping away from playing small in your business and instead embracing a bolder approach to your business and goals. We’ll also delve into the impact of simplifying your actions and the power of consistent, aligned efforts in realizing your authentic authority.

Tune in to gain practical insights and strategies that can help you navigate the year with a bolder, more impactful approach to your business, leading to meaningful traction and growth in your overall impact and success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways: 

01:54 Why you want to start with the end in mind.

05:19 2024 is the year to embrace bolder goals in your life and business.

07:40 The negative impact of tolerating undesirable experiences in your business and life.

13:02 Why playing a bigger game and taking bold action causes you to accelerate desired results.

14:13 The little known fact about 10x Growth: it isn't about working harder. It's about producing 10 times the results.

20:19 The 2 types of approaches to bold goals (and why “feeling your way through” often leads to disappointing results.)

23:33 Fostering consistent, authentic brand presence through content.

25:28 Your 2024 formula for exponential growth: Plan, act boldly, be consistent, stand out.

 

Resources Mentioned in This Episode:

Dec 25, 2023

Imagine having a unique authority code that you could unlock that will amplify the reach of your work in the world (and make marketing your business a million times easier!)

Today, I delve into the intriguing world of Human Design and understanding your unique authority and strategy can give you an unfair advantage in your visibility efforts. 

Human Design is one of a few powerful tools I use in my coaching to unlock personal potential and guide my clients to make aligned decisions. Inside Amplify Your Success Podcast episode 367, discover the dynamic relationship between the five human design types, messaging strategies and money patterns.

I’ll share how I’ve been using Human Design to detect opportunities to amplify impact (and where hidden patterns could be sabotaging your motivation.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

03:20 How understanding human design unlocks natural success codes.

07:31 A massively valuable insight by discovering Manifestors have limited energy compared to generators.

11:44 Finding an aligned path through understanding type, staying congruent, understanding energy management.

13:44 Different Human Design authority types and how aligning to it can help you trust yourself.

16:17 The cost of not trusting my decision making authority.

21:51 Understanding your unique communication style and aligned messaging through the Gates.

24:50 The valuable information that your “not self” theme reveals around money and business growth.

28:15 How to unlock your most aligned abundance code.

30:28 How to get your free human design chart.

 

Resources Mentioned in This Episode:

 

Dec 18, 2023

One of the attributes of a profitable “speak to sell” speaker is their ability to entice the audience to buy while speaking on stage. If you want to monetize the stages you speak from as a coach or entrepreneur, then you must master turning a captivating presentation into action-producing invitations. 

In Amplify Your Success Podcast episode 366, I’m joined by seasoned speaking industry veteran, Bret Ridgway, who brings over 25 years of expertise to our discussion.  We explore the 5 keys to captivating your audience in a way that not only inspires action and influence but also drives sales and leads. 

Bret shares his unique perspective from the back of the room to the front of the stage on how to effectively engage and convert your audience, make your message truly impactful and profitable. Whether you're a newbie or a seasoned pro in the speaking game, this episode is sure to equip you with powerful tips to amplify your success when speaking on stage!

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

05:16 The three types of speakers and how they monetize the stage.

09:17 A common mistake with event promoters who overwhelmed the audience with repetitive content.

11:03 Important questions to ask about event hosts like event history, previous speakers, audience.

15:24 Why it is helpful to control environmental distractions for successful platform selling.

18:49 Helpful techniques like using humor, controlling perception.

24:59 Effective public speaking (speaking on stage) for selling includes 85% content, 15% pitch.

26:53 The importance of confidence and energy in your transition to selling.

 

Resources Mentioned in This Episode:

  • Get Bret’s Free special report "3 Key Things Entrepreneurs Must Master to Build a Profitable Speaking Business." https://BretRidgway.com

  • Download Melanie’s FREE Scorecard and discover 17 mistakes guest experts make that cost them the lead and client at https://melaniebenson.com/scorecard.
Dec 11, 2023

What is a personal brand? And do you need to brand your business, or yourself?

There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.

The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing. 

A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.

Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step "3D Formula" for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways:

04:57 Differentiating marketing versus branding in simple terms.

09:06 Why brand consistency is essential for credibility and connection.

12:33 The importance of defining brand messaging to avoid common mistakes.

15:59 How to develop a stand out brand through the 3D Method: define, develop, and display.

17:28 Identify, craft, and display brand elements effectively.

20:17 How your brand might need to evolve as your business offerings shift.

25:19 How your brand visibility is essential to attracting and retaining customers.

 

Resources Mentioned in This Episode:

 

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