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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Jan 30, 2023

Authority positioning is a brand strategy that can confer credibility and influence. When someone is perceived as an authority in a particular field, their opinions and advice are more likely to be trusted and followed. Additionally, being an authority can open up opportunities for leadership and provide helpful decision-making cues.

If your market is crowded, an effective technique to stand out amongst a sea of “sameness” of offers is using your authority levers. When other influencers are seeking speakers or collaboration, they search for other influential experts. When a potential client is looking for someone to solve their problems, they tend to choose those with the highest authority.

Authority positioning can provide you a massive advantage.

On episode 320 of Amplify Your Success Podcast, discover five valuable reasons to leverage your authority to gain a competitive advantage in your market.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:57] Authority gives you a competitive advantage, similar to how being an author gives you instant credibility in the mind of your audience.
  • [5:55] Credibility as a buying lever, especially in a crowded market, that leads to an increase in sales.
  • [7:44] The importance of specification and distinguishing yourself for a buyer.
  • [10:18] Leveraging your authority helps you build an influential network.
  • [12:38] How raising your influence leads to more organically generated visibility opportunities.
  • [15:25] Announcement about my upcoming Authority Accelerator event.

 

Resources Mentioned in This Episode:

Jan 23, 2023

As a business owner, coach, consultant or service provider, financial abundance is your responsibility. Often, entrepreneurs quickly discover that they have money patterns that cause them to overspend, under-invest and experience a constant struggle with achieving their financial goals.

Money is often directly correlated to your subconscious beliefs, and in order to break unhealthy financial growth habits you’ll need to level up your mindfulness.

On Amplify Your Success Podcast episode 319, Leisa Peterson, author of The Mindful Millionaire, joins me to reveal her insights around creating sustainable wealth through shifting your internal beliefs and habits.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:14] What the connection is between mindfulness and our ability to create financial abundance.
  • [7:44] Why how you feel about money has a significant impact over how much you can attract and have in your life or business.
  • [11:58] The connection between Maslow’s Hierarchy of Needs, our chakra system, beliefs and our patterns around money.
  • [17:00] Two very common money fears entrepreneurs and business leaders face.
  • [20:47] Leisa’s take on “feel the fear and do it anyway” – her answer might surprise you.
  • [24:33] Practical strategies to feel more confident around money and creating financial abundance.
  • [30:42] Leisa reveals a very challenging moment “on-air” and how she handled her host getting triggered during a live interview.

About the Guest

Leisa Peterson is a business growth strategist, money specialist and author of The Mindful Millionaire.

She helps inspired business owners become game-changers in their field and achieve million dollar breakthroughs in their business. She does this by interweaving mindfulness tools into how she teaches her clients about building their “one-to-many” businesses.

Noted in Forbes as one of 10 Women Driving Growth in Wealth Management and Investing, Leisa has appeared on Gaia Media Network and in The Wall Street Journal, FastCompany, The Week, Huffington Post and has been featured on many podcasts and radio shows.s.

Resources Mentioned in This Episode:

  • Abundance Activation Gifts: http://www.abundancegift.com/
  • Discover your #1 barrier to being a well-paid authority with my new 3 minute Authority Barrier Quiz.
Jan 16, 2023

When you are building a business, overwhelm can ebb and flow. But many busy women (and men) are balancing parenting, being a supportive spouse and growing their business. That’s when overwhelm can become debilitating and even impact your emotional well-being.

For many of us, mindfulness practices like meditation, conscious breath and even taking time to just ‘be’ can become a lifeline in the midst of perpetual stress.

On Amplify Your Success Podcast episode 318, Katie Krimitsos joins me to share how meditation and mindfulness helped her manage overwhelm— and became a business as well as sparking a movement.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:52] Katie shares the story of her big business pivot to teach meditation and mindfulness.
  • [12:24] The key strategy behind a podcast being your business’ power marketing strategy.
  • [16:22] Katie shares a unique strategy of transforming her meditation podcast episodes into a product in itself.
  • [18:04] How being a caregiver, and driving for success can set you up for overwhelm and stress.
  • [26:40] What happened when Katie began mindfulness practices (and why it’s become such a powerful part of her life.)
  • [41:30] Katie talks about how a bold move to invest in her new business growth paid off.

 

About the Guest

Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through her work under the Women’s Meditation Network - guided meditation podcasts and resources created for those who identify as women so they can use the tool of meditation to know themselves and consciously create lives they love. She has 8 podcasts in her network: Meditation for Women, Sleep Meditation for Women, Morning Meditation for Women, Sleep Sounds, Water & Nature Sounds, Ambient Sounds, Daily Affirmations Meditation for Women and Sleep Meditation for Women 3 Hours. She’s a writer at heart, has a soft spot for animals and Mother Nature, loves a good margarita, and treasures the job of raising her two girls.

 

Resources Mentioned in This Episode:

Jan 7, 2023

When a coach, consultant or course creator builds their own audience, they end up creating a valuable asset. Not only will this audience be full of potential clients, but it also becomes helpful to attract and prosper with collaboration partners.

With so many choices to grow your audience, what’s one of the most cost effective strategies? Hosting your own events! But not just any type of event, consider hosting a micro summit.

On Amplify Your Success Podcast episode 317, Anke Herrmann joins me to share how she accidentally discovered a very simple, and highly rewarding audience building strategy that transformed her business (and put her on the map as an influential brand in her market.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:25] How Anke accidentally discovered micro summits as a higher converting alternative to huge virtual summits with lots of speakers.
  • [11:07] How to differentiate a micro-summit from all the other “learn from expert” events (which ends up attracting more attendees.
  • [12:14] Common pitfalls that experts make in setting up a micro summit.
  • [14:22] The importance of an “event promise” to attract more attendees.
  • [16:04] What steps to take before you put on your own summit so that the tech flows smoothly.
  • [20:40] Anke explains why systems make a huge difference and will save you time.
  • [24:47] How taking the risk to relocate out of East Germany was a life changing experience for Anke (and ended up providing so much new opportunity.)

 

About the Guest

Anke is an online tech expert, coach and author of Taming the Tech Monster.

She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a CREATIVE PROCESS, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now brings simplicity, trust and transparency to online tech to help passion-driven coaches Make Money One to Many (and charge more for 1:1 work), without tech headaches.

 

Resources Mentioned in This Episode:

Jan 2, 2023

As we open the door to 2023, many experts are predicting a recession that could land the coaching industry in a rough patch. Many businesses will constrict, stop spending money and pull themselves back into their safety net.

But that’s not the best course of action if you have a long-term growth vision.

You must rise above the noise and turbulence to stay relevant (which keeps the clients and sales rolling in.)

On episode 316 of Amplify Your Success Podcast, I’m revealing three factors that keep a business growing, even when the industry is turbulent, from my own school of hard knocks (aka I really did this wrong in the past and learned front my mistakes!)

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:55] A perspective on the “industry recession” that many experts say is becoming (and how to rise above the challenges and noise and be immune.)
  • [6:44] The single most important factor to keep sales coming in (and it’s something I learned from my own “school of hard knocks.”
  • [8:18] How your messaging is either boosting your relevance factor – or keeping you a best-kept secret in your market.
  • [11:50] Why doing all the right things doesn’t work if you are missing alignment with your values and your superpower.
  • [13:53] What the 80% plan is and how it helps you get unstuck and into action (even if you don’t have 100% clarity.)
  • [15:25] How I use my Human Design to help me stay aligned and in my personal power.
  • [17:32] Resilience, adapting and doing the inner work to overcome obstacles and unforeseen challenges.

 

Resources Mentioned in This Episode:

Dec 26, 2022

Most service providers have plenty of competition in their market, and it is easy to blend in and be invisible to potential customers.

 

One of the most effective strategies to stand out is what I refer to as Authority Platforms. Publishing is a proven strategy to build your authority and stand out. Most entrepreneurs will pick one, maybe two, platforms to stand out with their message.

 

But if you really want to build a profitable empire and be at the top of your industry, then you’ll want to do them all!

 

On Amplify Your Success Podcast episode 315, I’m joined by Charlotte Howard Collins, who has built up her own publishing empire through multiple channels (and what an inspiring story she has!)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:05] How being passionate about people's life stories was the spark that led to a publishing empire.
  • [6:47] Key media platforms to consider if you want to leverage publishing to share your message and build authority.
  • [10:40] How Charlotte leverages her magazine as part of her overall brand and publishing business.
  • [15:27] Collaboration as a tool to expand your impact, build your list and reach more ideal clients.
  • [18:45] What to focus on first when it's time to add a publication or media element to your brand.
  • [24:38] Charlotte discusses how taking a risk on herself propelled her into success.
  • [25:405] Two of the most impactful investments Charlotte made in her business and herself (and one of them is hiring a coach.)

 

About the Guest

Charlotte Howard Collins is an Award Winning Female Business Growth Expert, Best Selling Author, Speaker, Entrepreneur and CEO of Wealthy Women Entrepreneurs Network.

She helps female entrepreneurs build successful and profitable media empires. She teaches female entrepreneurs a repeatable process and system for launching, monetizing and scaling their business using the power of media.

Charlotte used her media strategies to build her own multi-million dollar businesses. She has received numerous awards during her entrepreneurial career, including CREA Global Honoree, Top 100 Dynamic Leader and ICONIC Writer Influencer and many more!

With over 20 years of experience in the business world, she knows what it takes for female entrepreneurs to thrive. Her approach is simple but effective: she helps clients identify their passions and create successful and profitable businesses around them. She has worked with small business women to multi-millionaire female entrepreneurs. Charlotte is a loving wife and mom of four beautiful children.

 

Resources Mentioned in This Episode:

Dec 19, 2022

As a service-based business, coach or course creator, there is a certain appeal to scaling your impact, especially if that means you’ll exponentially grow your income.

Scaling into 7 and even 8 figures also means you’ve got to turn your attention to common cash eating monsters before they erode your profits. Increased sales requires a need to deliver your offerings to more people. Explosive growth comes with operational headaches.

Often, big growth is a double-edged sword, and it can become a deterrent if you don’t have the right systems in place.

On Amplify Your Success Podcast episode 314, Racheal Cook joins me to dish out some valuable insight to rapid, sustainable growth practices that every business owner should practice.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:21] Racheal takes us behind the scenes of the cash-flow reality of many 7 & 8 figure businesses.
  • [10:33] Set a goal to get a 2 - 3 times ROI from every team member you hire.
  • [12:46] An important step is to fire yourself from each role you hire for, then write your new job description.
  • [17:52] What “catastrophic growth” is and the signs an entrepreneur is headed for it.
  • [20:28] 3 key steps to take when you “slow down” so you can speed up.
  • [26:36] Racheal’s advice on how to navigate a recession so you don’t lose momentum.
  • [35:50] Racheal’s bold growth move, hosting live events and making big investments when it's contrary to conventional wisdom.

 

About the Guest

Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.

Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.

 

Resources Mentioned in This Episode:

Dec 12, 2022

After a series of tragic events leading to the death of a close friend, Dame Natalie Ledwell felt a call to make a greater impact in the world. After ten years teaching Law of Attraction and creating one of the most successful personal development companies in the world, Mind Movies, Natalie knew it was time to bring their life transforming affirmations tool into the schools.

But what happens when your purpose-led dream is fraught with obstacles, challenges and forces you to become an entirely new version of yourself to pull it off?

On Amplify Your Success Podcast episode 313, my close friend Natalie joins me to talk about what can happen when young people have the tools to gain self-confidence, feel powerful and grounded, and navigate life’s challenges with healthy self-esteem.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

 

Key Takeaways

  • [5:31] How personal development led to the birth of one of the most successful Law Of Attraction companies, Mind Movies.
  • [9:50] What led to Natalie’s impulse to be a global changemaker for young people.
  • [12:35] How using affirmations, Mind Movies and personal development is being used through Natalie’s kids program in schools.
  • [14:22] How living your full purpose often means doing the hard things.
  • [17:07] The importance of bringing personal development into schools to create transformation.
  • [20:55] How Natalie tackles huge, bold goals that are way bigger than she knows how to do on her own.
  • [34:00] The smartest (and scariest) decision Natalie and her partner Glen made was investing in a high-ticket mastermind.
  • [36:04] Natalie and I discuss no-regrets thinking and how everything happens in Divine timing, even the awful, painful life situations that emerge.

 

About the Guest

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide.

Right now, she has launched her groundbreaking Social and Emotional Learning curriculum entitled, "Personal Growth Studies", into schools here in the US, which is designed to empower youth from ages 5-18 years to live fulfilling and successful lives with high self-esteem and a vision for a bright future.

In October 2018, Natalie traveled to Liberia, where she met with government officials and launched Personal Growth Studies into a number of schools, which is now in its second year, working with over 1000 students.

In 2020, Natalie had the immense honor of being Knighted by the Orthodox Order of St John, a humanitarian group recognizing individuals who are not only doing great work but who have a big vision of the work they want to complete in the world helping others. And she has also been awarded one of the Top 50 Women Leaders of Los Angeles for 2022.

 

Resources Mentioned in This Episode:

Dec 5, 2022

What if you knew that a 1 degree change in your business growth strategy could accelerate your progress? And, what if eliminating one common mistake could help you attract more ideal clients?

Often, big successes stem from making micro-adjustments to a strategy that has a lot of the correct elements, but just needs a slight change to perform better.

In the coaching and “expert” services market, the ability to stand out in a very crowded market is necessary to win new business. So if you are making one of these five common growth mistakes, chances are your brand, your business and your offerings will be invisible.

On episode 312 of Amplify Your Success Podcast, I’ll share what I see happening to really talented and smart experts who are making these common mistakes – and how it is eroding your confidence and clarity to make a greater impact.

Join us in the Amplify Your Authority Facebook Group to unpack all 7 of the steps in my 7 Step Plan   Get Booked, Get Leads and Get 5 Figure Clients by Leveraging Other People's Audiences.

 

Takeaways

  • [3:22] Why IGNITE 2023 is the expert entrepreneur’s impact and income accelerator.
  • [5:01] Proper positioning is essential as we move into 2023 and experience a culling in the coaching industry.
  • [8:29] The real reason an entrepreneur is making mistake #4 and is invisible to their best clients.
  • [13:18] If doing all the right things isn’t leading to business growth, mistake #3 in messaging is often the culprit.
  • [17:50] What happens when a service professional doesn’t use Value Positioning to price and sell their offerings.
  • [23:03] The #1 mistake that keeps entrepreneurs stuck, struggling and in low growth and the one mindset shift that solves this instantly.
  • [25:41] Why free offers are ruining the financial success of many businesses who rely on freebies alone.

 

Resources Mentioned in This Episode:

 

Nov 28, 2022

If you are an impact-driven entrepreneur, getting your work out to the world in a bigger way is how you will fulfill your life’s purpose (not to mention create financial stability for your business.)

But, there is an exhausting number of passion filled business owners who are broke and feel frustrated with how little impact they are making.

On Amplify Your Success Podcast episode 311, Teresa de Grosbois, founder of the Evolutionary Business Council, joins me to share the three most important success factors that are missing for way too many entrepreneurs.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:29] What it means to be a thought leader (and how it differs from being an influencer.)
  • [9:05] Teresa discusses the 3 pillars that every impact driven entrepreneur needs to have success.
  • [12:19] How to be influential and maintain your authenticity.
  • [15:47] The value of mobilization to drive monetization and profits in your business.
  • [17:45] The key reason people look for evidence of your credibility as an influential leader.
  • [23:19] Teresa takes us behind the scenes of how she started the powerful Evolutionary Business Council.
  • [25:40] Why Teresa believes that more people need to give themselves permission to pursue their dreams.

 

About the Guest

Teresa de Grosbois (say “de-Grow-bwah”) is on a mission to change the planet, one grass-roots movement at a time. She is the #1 international bestselling author of ‘Mass Influence – The Habits of the Highly Influential’, which has been on the bestseller lists in 7 countries since 2015.

A 4x international bestselling author, Teresa teaches marketing courses around the globe to business leaders and entrepreneurs on how to create massively successful word of mouth campaigns. Teresa heads the international Evolutionary Business Council, a membership-based organization which empowers change-makers to create profitable, impactful businesses that have a lasting and transformational impact on the individuals that they serve.

Resources Mentioned in This Episode:

Nov 21, 2022

Having a personal brand is different than having a company brand. Whether you are a business of “one” or a large company, developing a personal brand for the founder (or a key influencer in the company) can help you establish a loyal community of buyers.

A personal brand is built around an individual, and often reflects the key character, values and persona of that one person.

From YouTube videos, TikTok and Facebook Lives to podcasting to media placement and traditional PR, there are a variety of ways to build a personal brand – so how do you know what approach to take for you?

On Amplify Your Success Podcast episode 310, former The Apprentice contestant turned publicist Sabrina Stocker joins me to share how she pivoted her multiple 7 figure branding company during the pandemic by leveraging her personal brand (and how she helps her clients leverage tools like YouTube to quickly build their own brand.)

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:27] The importance of a personal brand when growing a business.
  • [5:38] Why the very first thing a potential client does to research a brand, or company, before they buy, starts on Google.
  • [9:14] Sabrina shares the power of having a trust-worthy brand, and why it is essential when you need to pivot your business offerings.
  • [12:13] How “brand role models” can help you define your own brand.
  • [13:25] Sabrina covers 5 commonly made brand-building mistakes that entrepreneurs make.
  • [15:57] How to leverage YouTube to quickly create your own personal brand.
  • [19:55] The debate about “mainstream media placement” and whether or not it should be part of your brand building efforts.

 

About the Guest

Sabrina Stocker is a tennis player turned Top Ten Apple News and Forbes featured entrepreneur. Sabrina has built several successful companies, mentored hundreds of entrepreneurs, and was a finalist in the BBC One Show, The Apprentice.

Having spoken in front of thousands at arenas including Wembley Stadium, The Excel Stadium, and the London Olympic Stadium, she has created a loyal community.

Sabrina is the Founder of Two Comma PR, a public relations agency helping turn personal brands into profits. Helping her clients get featured in the top publications, podcasts, TV and speaking events, she knows how to build a brand.

 

Resources Mentioned in This Episode:

Nov 14, 2022

With all of the changes with Instagram and the addition of short videos called Reels, creators are wondering how to leverage the algorithms now.

In one word, video.

Video, especially 6 second videos that use trending audio, continue to dominate the feeds of Instagram users. 

On Amplify Your Success Podcast episode 309, Jake Adam Davey, host of the INfluence Podcast, drops in to share how you can gain attention from your ideal audience and spark engagement that turns into hot leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:44] What is changing on Instagram and the benefit to users and their marketing efforts.
  • [7:05] How YouTube, Netflix and the short video trend are driving what users want to see more of.
  • [8:57] Jake talks about how we can differentiate our brand on Instagram.
  • [12:22] How creating video for Instagram helps establish credibility with your audience.
  • [13:45] The secret to getting engagement on Instagram right now.
  • [16:35] Jake shares how to inspire conversations in the DMs that will wake up dormant leads and get your ideal clients to raise their hand to working with you.
  • [25:57] What “hot buttons” to use on Instagram to improve your ROI (return on investment) on this platform
  • [34:58] The importance of doing what others put off to achieve your next level of success.

 

About the Guest

Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator.

His mission is to help ordinary people/highly ambitious & driven people live extraordinary lives by providing practical tools and guidance by empowering them in areas of wealth, personal mastery and business.

With over 15 years experience in education and leadership, Jake has taught sales and marketing strategies to tens of thousands of business owners and entrepreneurs worldwide. He has spoken on stages across the UK, South Africa, Asia and across Europe.

Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.

He’s the founder of the Influence Podcast and has appeared in a wide range of media outlets including CBS, NBC and Fox.

In his free time he loves reading, CrossFit and spending as much time outdoors in nature as he possibly can!

 

Resources Mentioned in This Episode:

Nov 7, 2022

Collaboration is a valuable strategy to co-create opportunities, especially with your competitors and colleagues who have similar offerings. But many business owners stop exploring a win-win opportunity to market to each other’s audiences the moment they sense competition.

What if your best new clients will emerge by unlocking the synergy instead of focusing on the similarity in offerings?

On episode 308 of Amplify Your Success Podcast, I’ll show you how to unlock the riches by collaborating with peers who offer similar services and products to your ideal audiences (and everyone wins!)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:22] How 3 key relationships brought me a million + in revenue, even though we were competitors.
  • [5:20] The first key to unlock collaboration from a competitor lies in your mindset.
  • [10:06] How to find synergy with a competitor to get past the feelings of competition.
  • [12:47] What relevance is and how to use it in your messaging to attract synergistic partners.
  • [17:02] Why I like hosting your own podcast to help you take the lead and initiate collaboration conversations.
  • [18:06] A super simple first step you can take with a competitor that allows you to “test” the relationship.

Resources Mentioned in This Episode:

Oct 31, 2022

What’s the best and fastest way to attract ideal clients and inspire them to work with you? Host an event where you guide your audience through a powerful transformation.

There are at least seventeen types of events that will attract your ideal clients, but knowing the best type of event for your business requires a bit of consideration. From live events to virtual workshops to social media video, each of them have a place in your lead generation process.

On Amplify Your Success Podcast episode 307, Shay Wheat joins me to share how to attract clients ready to work with you by hosting the right kind of live event for your business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [5:32] A shift in perspective about Facebook and LinkedIn Live as events.
  • [10:23] Surprising statistics from the State of Events survey and how 75% of attendees will continue to attend virtual events, even when live events are offered.
  • [14:33] Shay shares the learning arc method to keep people engaged during events.
  • [15:47] How to know what kind of event to host for your specific growth goal.
  • [18:45] The 5 event fundamentals that drive results from live events.
  • [21:34] We discuss what’s involved behind-the-scenes of events to create the best attendee experience (and improve sales.)
  • [30:12] Shay shares her boldest move and how “leaning in and saying yes” changed her entire life.

 

About the Guest

Shay Wheat is a Certified Event Producer™ & Creator of popular

programs such as “The Powerful Event Process”, “The Ultimate

Event Planner Certification Program”, and CEO of Grace & Ease Productions, Inc.

 

Grace & Ease Productions, Inc supports our clients in creating Powerful and Profitable events. Producing In-Person and Live-Virtual events from 50 to 4,000+ attendees, and collaborating with many well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. We assist Speak-to-Sell clients to be extremely profitable with their events: just recently one client generated over $2.1 Million dollars in one Virtual Live 3-day event.

Our clients have made over $24 Million in revenue, gaining over 3,500 NEW clients and changing the lives of over 16,000+ attendees.

Our team handles all the planning, speaker & sponsor support as well as the production of Virtual Live and In-person events to create experiential, revenue-generating, and exciting events for attendees.

 

Resources Mentioned in This Episode:

Oct 24, 2022

Do you have a publicity strategy that routinely gets your message in front  of the media and other visibility platforms?

The role of publicity has evolved in the last decade, especially with technology creating multiple new platforms that help you get seen. From podcasting to Medium.com to traditional media, there are many opportunities. The key is to focus on the platforms where your message will be relevant.

On Amplify Your Success Podcast episode 306, Jill Lublin, author of Guerilla Publicity, joins me to share how to make publicity a key part of your visibility strategy (and leverage technology and media.)

 

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:04] What Jill’s definition of publicity is and why it is essential for an expert-based entrepreneur’s visibility strategy.
  • [7:56] How technology has multiplied the opportunities for publicity coverage.
  • [11:31] How your message becomes a key ingredient in your publicity platform.
  • [15:30] Jill explains why everyone is an expert and how to claim your expertise.
  • [20:27] Jill shares some examples of using everything you got to get your message spotlighted in traditional media.
  • [24:25] What to do in 15 minutes a week to build your brand and position yourself for publicity.
  • [26:43] Getting over the fear of no one showing up to her book signings.


About the Guest

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years’ experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She has spoken on many stages with luminaries such as Tony Robbins. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

 

Resources Mentioned in This Episode:

Oct 17, 2022

There is a fascinating paradox that some leaders feel as they crest the top of their game – after working countless hours and sacrificing so much for their success they end up feeling lost and deeply unfulfilled.

Some will chase the next dream, others might fall into burnout and many will become complacent. What comes next could transform your life into pure bliss if you are lucky enough to transform your block into a channel of prosperity.

On Amplify Your Success Podcast episode 305, Tracy Yates, Transformational Architect, joins me to reveal how after building an 8-figure business she found herself in The Ambition Paradox and how her life changed forever when she activated a higher frequency of success.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [6:32] What The Ambition Paradox is and how leaders get trapped there, even those though aren’t fulfilled.
  • [12:00] The “I’m Fine Fog” and why we can feel okay but not be fulfilled.
  • [13:52] Tracy shares about a trend she sees with 7 & 8 figure earners who achieve financial success with a significant cost.
  • [17:26] The problem with normalizing big success at any cost.
  • [25:15] Tracy unpacks the difference between big and little trauma.
  • [35:38] What a higher frequency of success looks like and how it creates a channel for prosperity.

 

About the Guest

Tracy Yates is a sought-after Transformational Architect, Alchemist and Strategist to ambitious leaders and entrepreneurs who reach accelerated new heights and boundary-less prosperity in business, leadership and personal mastery.

Tracy built an 8-figure business from the ground up marketing for the world's biggest brands like Google, Hulu, Disney, and Amazon. She’s now a secret weapon to the next generation of leaders who create extraordinary businesses with ultimate fulfillment while unlocking prosperity in all areas of their lives. Tracy is known for her lightning-speed transformations that dissolve what stands in between you anchoring into your highest vision.

Tracy and her husband split their time between Palm Springs CA and San Miguel De Allende in Mexico.

 

Resources Mentioned in This Episode:

 

Oct 10, 2022

Being an entrepreneur often means unlocking a bigger capacity to handle challenges and overcome unforeseen obstacles. I’ve often said that having your own business is one of the most valuable personal development courses you can ever enroll in.

What most of us realize along the way is, the “inner work” is essential to have the resilience required to grow a business. But what does “inner work” even mean? And what kind of “inner work” really helps?

On episode 304 of Amplify Your Success Podcast, I’ll take you into my own healing journey and how I’ve overcome limiting beliefs, what resources I’ve found helpful in healing trauma, and the little habits that help me have energy and focus in my day to day activity.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

 

Key Takeaways

  • [3:22] Where I first discovered that success is an inside game.
  • [5:02] How NLP helped me unlock my resilience and full capacity.
  • [7:23] What I discovered about unhealed trauma and its insidious impact over your mind, decision making and confidence.
  • [9:15] Quick fixes versus learning how to use tools for on-going “course correction.”
  • [12:47] Why eating clean is a key part of the inner work that expands your focus, energy and ability to feel ready to take on bigger goals.
  • [21:54] Trauma healing resources that I found helpful.
  • [16:42] How Human Design helped me own my strengths and embrace my unique decision making approach.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

 

Resources Mentioned in This Episode:

Oct 3, 2022

Have you considered creating your own app as a way to attract more buyers? With the ease of current technology, starting your own app is actually a smart idea. Not to mention, building a social app like Wisdom, Clubhouse or Spotify’s Greenroom is a great way to also build community.

So if you’ve got an idea around your new app, where do you start and how do you fund your idea?.

On Amplify Your Success Podcast episode 303, Dayo Akinrinade, founder of the Wisdom app, joins me to share her advice on starting and funding your own app idea.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.


Key Takeaways

  • [4:32] Dayo shares a bit about her tech background and how it fueled her desire to create community.
  • [10:39] What social audio is and why it is more important than ever right now.
  • [13:15] What’s unique about the Wisdom app, especially with the rise (and fall) of other social communities.
  • [21:36] The Lean Startup Approach and how to use it to quick start your app idea.
  • [24:34] When to do fundraising for your tech startup or app idea.
  • [31:35] How to grow the reach and subscribers of your app once you’ve launched.
  • [39:49] Dayo talks about how the Wisdom app is a game changer for podcasters (and how to claim your podcast on the Wisdom app.)


About the Guest

Dayo started as an IT Management Consultant at Accenture and Deloitte. Then, driven by the lack of diversity in London’s tech ecosystem, she joined the founding team of OneTech, London’s largest diversity in startups programme, backed by the JP Morgan Chase Foundation.

Subsequently, after spotting a gap in the market, she went on to found Africlick, a cultural dating app targeting 1 billion Africans globally. Africlick has been mentioned on BBC Africa, BBC London Radio and Huffpost.

Dayo holds a B.Sc. in Computer Science from the University of Manchester and a M.Sc. in Technology from University College London. Dayo was named the 2021 Women In Dating Powerbook, celebrating the 20 most inspirational and influential women in the dating industry.

 

Resources Mentioned in This Episode:

Sep 26, 2022

What if the hustle and grind you’ve been in to grow your business is actually doing more harm than good?

As entrepreneurs, we always have a long list of to-do’s that never ends so it can be very tempting to work long hours trying to get everything done. Not to mention the internal conflict and “mean inner message” that continually drives us to be and do more to keep up with your competition.

On Amplify Your Success Podcast episode 302, Jessica Butts joins me to flip the script on hustle culture to create a more peaceful (and sustainable) way to grow.

Key Takeaways

  • [4:40] Jessica shares how island life has helped her learn the value of slowing down.
  • [6:15] How trauma becomes fuel for “hustle harder” (and the huge cost that comes with that approach.)
  • [13:27] The all too common “shoulding” that plays into decision making and our ambition.
  • [17:14] Why it’s important to check in our definition of success, not just once, but over and over again.
  • [21:55] Jessica talks about the runaway train effect of running a business with multiple offerings.
  • [25:35] What’s your #1 priority? Why it’s important to decide what’s really important.
  • [34:49] Jessica talks about why she doesn’t look at the past with regrets.

 

About the Guest

Jessica is a psychotherapist, 3x author, Myers Briggs Expert, corporate trainer, and keynote speaker.

In Jessica's work over the past 20 years with personality type and human behavior she has found a way for women to balance their ambitious ways that keep them constantly "doing" with new ways to help them also "be".

She is practicing what she preaches and recently sold everything she owns and fulfilled a lifelong dream and moved to Maui to Heal her Hustle while also running her successful business. She is now on a mission to help other women learn how to Heal their Hustle.

Sep 19, 2022

If you are building your brand on social media, video is one of the hottest trends to actually get your posts seen. Video helps you build rapport, establish your credibility and attract clients.

But with so many different video options and social media platforms to choose from, how does an entrepreneur know where to focus their time and energy for the best results?

 

On Amplify Your Success Podcast episode 301, Bob Regnerus joins me to share some of his best video marketing strategies to stand out in your crowded market and get proven results.

Key Takeaways

  • [7:26] Three common issues that get in the way of entrepreneurs benefiting from video marketing.
  • [8:32] What happened at Facebook in 2016 when the short video strategy was revealed.
  • [9:53] Bob shares the most impactful video in social media marketing (and how to quickly create it.)
  • [13:05] How to use Deep Funnel Marketing using video to build credibility and attract your ideal clients.
  • [18:27] The 2 things you must have in your video to get people to watch them.
  • [22:06] Bob and Melanie discuss using video as part of your ad strategy.
  • [27:35] Trust building and the new age of video marketing versus influencer marketing.
  • [35:54] Bob discusses one of his biggest lessons that emerged from the 2009 market crash.
  • [39:23] One of the powerful life-changing internal resources that Bob learned to tune in to as a result of the 2009 difficulties.

About the Guest

Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™️ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.

 

Resources Mentioned in This Episode:

Sep 12, 2022

What’s one of the biggest myths that holds entrepreneurs back from scaling their business? Fearing the leap to a 7 figure business model.

Whether it’s a mistaken belief that it will be more work, or that you can’t possibly serve that many clients properly, or you dread the increased management requirements, many business owners keep themselves locked into a six figure business that ultimately is a lot more work to run.

On Amplify Your Success Podcast episode 300, I’m celebrating my 300th episode by re-airing a powerful conversation from #NextLevelInfluence with my co-host Sam Riley that might forever shift your perspective and give you a much needed incentive to make that next growth leap.

Tune in to hear our exciting announcement about Next Level Influence Podcast too!

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

  • [1:57] Celebrating making it to 300 episodes (and avoiding the dreaded ‘podfade’ epidemic
  • [4:17] Sam talks about the hustle and grind she felt stuck in from her first low six-figure business
  • [5:35] A helpful perspective shift, “It's easier to sell a $1k deal than a $100 deal” and how it applies to scaling from 5 - 6 or 6 - 7 figures..
  • [6:29] The biggest growth bottleneck that kicks in at 6 figures that affects an entrepreneur’s ability to scale into 7 figures easily.
  • [9:25] Melanie reviews the 3 pillars required to optimize your business for easier growth.
  • [12:20] Sam shares wisdom she learned as a teenager working at McDonald’s that is the fuel for her repeatable systems growth strategy.
  • [16:33] Melanie and Sam discuss where delegation goes wrong and the #1 limiting belief that keeps an entrepreneur from experiencing team-supported growth.
  • [19:46] Two mindsets required to scale from 6 to 7 figures without building a JOB for yourself.
  • [27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

Sep 5, 2022

As entrepreneurs, there is a never-ending to-do list that can suck up every moment of the day. Excitement and enthusiasm to grow can quickly turn to resentment and overwhelm, as the tasks stack up and your free time disappears.

However, when we allow ourselves to get into a funk and feel stressed all the time, we activate a low vibration that can repel prosperity.

This may sound like crazy advice, but I want you to find ways to have more fun in your business, to activate a higher vibration of prosperity and abundance.

Money loves joy, and when you incorporate more fun into your day to day experiences, EVEN in your business, you’ll find prosperity follows.

On episode 299 of Amplify Your Success Podcast, I’ll share how I turned my “frustration” into fun energy in my own business – and how that brought immediately a big burst of cash flow.

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [3:55] How many entrepreneurs end up building themselves a J.O.B. instead of a business that supports their lifestyle.
  • [6:02] What I discovered about money making blueprints - and the mistaken belief that we have to work harder all the time to get ahead financially.
  • [13:33] The role of dopamine and brain chemicals in our ability to have more fun.
  • [8:55] How having more fun makes you even more attractive to potential clients.
  • [11:47] An important shift from focusing on the “process” to focusing on the outcomes to have more joy in activities you don’t like doing.
  • [16:02] I cover 4 brain and habit repatterning areas that allow you to have more fun in your business.
  • [19:42] The $17 hamburger email that brought me $15,000.
  • [23:09] Why it is important to spend more time in activities that light you up (and what to do if you are burdened with lots of growth activities you don’t enjoy.)

Resources Mentioned in This Episode:

Aug 29, 2022

What if you could reach one thousand potential clients and raise your authority in one day. That’s the power of a virtual event, when you know how to host them for maximum impact.

Virtual events can be anything from an online workshop to a summit, but knowing the best type of event for where you are in your business growth and who you want to reach are important factors.

On Amplify Your Success Podcast episode 298, Liam Austin joins me to share how they host online workshops to share expertise with their community – and how the virtual event removes many attendance barriers like travel costs and time away from the business.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:42] Why virtual events are valuable for accessing expertise, no matter where you are in the world.
  • [7:34] The differences between an online workshop and an online summit – and when you should offer each type of experience for your community.
  • [11:15] Three super valuable ways an online workshop helps you fill your big ticket programs.
  • [15:58] What can get in the way of creating, filling and delivering a successful online workshop.
  • [24:46] The quick win method for leveraging online workshops.
  • [32:35] The life-altering decision Liam made that got him started with virtual events.
  • [34:49] Where Liam left over $50k in revenue on the table with one big mistake.

About the Guest

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist, having launched over 15 virtual summits, dozens of quick workshops, and many more online events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. Virtual Events That Sell is his 6-week implementation program which makes it easy for you to create your own high impact virtual events, from workshops and masterminds to summits and conferences, with the end goal of selling more of your high-ticket offer (includes how to blueprint, validate and sell your new program.) Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures.

 

Resources Mentioned in This Episode:

Aug 22, 2022

How do you monetize your unique superpower, especially when you can help create a massive transformation for others?

Creating a successful coaching program may be easier than you realized, but it may look very different than you imagined. Learning how to put all the puzzle pieces together and find a market for your offer is something that all coaches and course creators must do.

On Amplify Your Success Podcast episode 297, James Lam joins me to talk through the six foundational elements to create your first six figures as a coach and course creator.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [3:59] It's not just what you know, it's also what you don't know, to monetize.
  • [6:53] Why you shouldn’t create your program based on what others in your industry are offering.
  • [8:23] The 6 foundational steps to monetizing your superpower.
  • [13:33] James discusses the weight of expectations and how it can limit your success.
  • [18:09] Two common things that hold entrepreneurs back: doing the wrong things and not having the courage to level up.
  • [25:50] Why not trusting yourself can derail your bold goals.

 

About the Guest

James Lam, owner of LAM - Look Ahead Marketing, helps heart-centered entrepreneurs discover their superpowers and then use those gifts to shape their businesses into change-making enterprises via his 12-week signature program, Superpowered Business Success. James also built the successful franchise, Learn Photography Company, with over 5000 students at ten studios across Canada.

 

Resources Mentioned in This Episode:

Aug 15, 2022

Running your own business requires making a lot of decisions, not to mention having influence with your team, your clients, and your community. Having this kind of influence means it's important to be a person of character.

Having character means that a person behaves with respect, loyalty and integrity – which positively influences others. Character doesn’t just apply to business owners, but to anyone who mentors, coaches and leads others.

On Amplify Your Success Podcast episode 296, Basketball Coach Gary Waters joins me to discuss being a character coach and how this can have a positive impact on society.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  1. [1:52] What helps an entrepreneur build character so that they own their authority.
  2. [6:15] The importance of character in our society today.
  3. [10:07] How character in business shapes the know, like and trust factor.
  4. [13:38] Gary’s experience with the NCAA at the Final Four around character development.
  5. [16:48] Five values that drive character development.
  6. [20:16] Melanie and Coach Gary discuss examples of transforming team member performance with character coaching.
  7. [26:57] Gary’s experience training the police department around character and influence.

 

About the Guest

Coach Gary Waters earned his reputation building college basketball programs. He was the winningest coach in the history of Cleveland State University. During his time at the school, Coach Waters won 194 games and led the Vikings to six postseason appearances.

In 2009, Cleveland State made the NCAA Tournament and advanced to the second round after shocking Wake Forest. He rebuilt three programs -- Kent State (92-60, five years), Rutgers (79-75, five years) and CSU -- into winners. Coach Waters led Kent to its first NCAA Tournament appearance in 1999 and a second in 2001 before leaving for Rutgers.

The winner of numerous honors, he was 2008 Horizon League Coach of the Year; 2011 Horizon League Champions; inducted into The Ferris State University and Kent State Hall of Fame; and winner of the John Lotz Barnabas Award by the Fellowship of Christian Athletes for the 2009-10 season. Coach Waters was named a Master Coach by the Nations of Coaches in 2015 and served on the board of the National Association of Basketball Coaches.

Coach Waters is a Detroit native and graduated with a B.S. in Business Administration from Ferris State in 1975, a B.S. in Business Education from Ferris State in 1978, and an M.A. in Educational Administration from Central Michigan in 1976. He currently resides in Tampa, Florida.

 

 

Resources Mentioned in This Episode:

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