In my experience, after guesting on over 1050 podcasts and online shows, I’ve detected at least 5 types of buyers. Each lead type has a unique way they build rapport with you and check out your credibility BEFORE they buy. Knowing how each Lead Type buys will help improve your ROI!
On episode 281 of Amplify Your Success Podcast I’ll talk through the 5 Lead Types and how to create a buying path for each type so you can ensure your hot leads become clients!
Key Takeaways
When you have your own business, standing out in a crowded marketplace can feel a bit overwhelming at times. There are many different strategies, some of them massively time consuming, so how do you decide if adding “podcast host” is the right path for you?
When I started my podcast, I had no idea how powerful it would be for my business. Today, Amplify Your Success Podcast is in the top 1.5% of podcasts worldwide and I get messages frequently from people who listen and share that it's their favorite podcast.
But is that enough to justify all of the hard work and significant investment in hosting a weekly show? I decided to dedicate this episode to finding out.
On Amplify Your Success Podcast episode 280 I’m joined by four of my friends and fellow podcasters, Jennifer Henczel, Kimmie Seltzer, Tiphany Kane and Michelle Abraham, who are all speaking at Podfest in the Women In Podcasting Track. I asked them to share how having a podcast has positively impacted their business, lives, confidence and even their connection with our community.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
You might turn to a podcast booking service, which will help you free up time. But, these services aren’t always effective (and I really want you to be successful) so I turned to one of my favorite podcast booking services to find out what’s working right now.
On Amplify Your Success Podcast episode 279, Julie Fry of Your Expert Guest, joins and we take you behind the scenes to share how to get more bookings on top podcasts.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media.
She’s passionate about the magic that can happen in your business when you connect with the right host of the right podcast
Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances.
Growing your business means investing time, money and energy developing a steady stream of new leads and potential clients. Wouldn’t it be helpful if you had a short-cut to fill your community with qualified leads who are most likely to buy from you?
On Amplify Your Success Podcast episode 278, my guest Ellen Finkelstein joins me to talk about our favorite growth accelerator – partnering with your peers to rapidly expand your business.
Ellen unpacks five key steps to take, as well as what’s working well right now to add value while promoting others.
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Ellen Finkelstein teaches experts who want to get their Knowledge out to the world how to reach more people with profitable, online information products and courses.
With over 20 years online, Ellen has created websites with high search engine rankings and over 300.000 visitors per month, over 22,000 subscribers and many followers on social media. She is also an author published with major publishers such as McGraw-Hill and Wiley & Sons, with books ranging up to 1200 pages. She has successfully created and sold dozens of online products and courses and uses her experience to help experts turn their knowledge into online products so they can create positive change for many people as possible.
Have you ever noticed how much more productive you are when you take a day away from your business just to recharge? Your creativity improves, your focus sharpens and your motivation rises, all by working less. With more and more entrepreneurs seeking a balance between work and play and seeing their bank account growing in the process, how did society ever land on a 40-hour workweek?
On Amplify Your Success Podcast episode 276, my guest Joe Sanok, author of the 4 Day Workweek, joins me to share what he discovered when he set out on a mission to work less, make more and continue to grow his impact along the way.
Inside this episode you’ll hear a lot about how Henry Ford influenced today’s 5 day workweek norms (and what Joe discovered about productivity and high achievers by searching for the key to time freedom.)
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.
There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again.
It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections.
On episode 276 of Amplify Your Success Podcast discover my 4 step process to cultivating a rich network of high-quality opportunities to share your message and attract new clients.
Key Takeaways
On Amplify Your Success Podcast episode 275, Nicole shares her path from entertainment industry to a highly successful guide for people ready to “bankroll their brilliance.”
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Nicole Roberts Jones is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. A veteran of the entertainment industry, Nicole worked in Talent Management and Casting before shifting her talents to help others Bankroll Their Brilliance through her Brilliance Mastery Academy. And host of Faith Purpose Profit Podcast.
She now works with entrepreneurs to create multiple streams of income from what they already know in order to build an empire from their expertise. Her clients have included the Steve Harvey World Group, Dell EMC, McDonalds, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute and the BOSS Network to name a few.
Nicole is also a nationally recognized transformational speaker, bankroll your brilliance expert and best-selling author of four books, the most recent being Find Your Fierce. She lives with her husband in a suburb of Washington DC, consulting, writing and creating breakthroughs for her clients.
You’ve probably heard you need some kind of program to offer your clients to scale your business, right? If you offer a service and are looking for ways to increase income while reducing hours, a group coaching program sounds ideal!
But, just because you create a program doesn’t mean it will sell well. Many really talented experts discover that leveraging their time into one to many offers isn’t as easy as they imagined. That’s where a Signature Program can actually help.
When you design and deliver a signature program, your potential clients find you faster, enroll sooner and get better results. Especially if you find out what they REALLY want BEFORE you design your program. I have a friend, Cindy Schulson, who is a genius at creating programs that sell faster and better.
I asked Cindy if she’d join me on Amplify Your Success Podcast episode 274 to share her propriety process with us and show you how to figure out what your clients will buy BEFORE you build your program!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Cindy Schulson shows coaches how to stand out and enroll more clients by marketing with heart vs. hype.
Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way.
Chris Krimitsos has a unique story and background. He started with local events where he first discovered the value of podcasting. He helped his wife, Katie Krimitsos produce her first podcast. But then the podcasting community won Chris’ heart and Podfest was born.
Chris takes us on a powerful journey on Amplify Your Success Podcast episode 273 to learn how Starting Ugly has become his strength and a way to accomplish impossibly huge goals!
Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Chris Krimitsos holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His international conference, PodFest, is the longest-running continuous in-person podcasting event in the world and attracts thousands of attendees from over 50 countries each year. Running parallel with that event, Chris also successfully birthed VidFest, as part of his efforts to build the home for all creators.
With two decades and over 2,000 live events under his belt, Chris has worked with the world’s most influential voices in marketing, audio, and technology. Those experiences inspired his best-selling book, Start Ugly, which has quickly become the go-to guide for entrepreneurs and influencers who are beginning their creative journey.
He’s not just an educator though. His penchant for being an on-demand innovator is seen in Chris’ own Kid-Friendly Podcast Network having garnered over a million podcast downloads. As a podcast consultant and coach, he has helped ventures such as the Women’s Meditation Network grow to millions of monthly downloads.
As the go-to authority, Chris is the person to be contacted when the experts need to understand how the on-demand audio space will continue to evolve.
If you’ve ever experienced burnout, or become bored with your business and quickly chase the next shiny object, chances are you’ve been operating outside of your superpowers.
When you spend at least 80% of your time in your busi ness superpower, running your business will feel a lot easier. But, most entrepreneurs spend so much time in activities that drain their energy and feel exhausting that they wonder how on earth they can ever get to the next level.
On episode 272 of Amplify Your Success Podcast I’ll show you how to finally achieve the dream – and recalibrate your focus and your business so that you can spend more time doing what you were born to do.
Key Takeaways
Do you have a valuable service, course or program that isn’t selling well? Often the advice you’ll be given is to rework the offer and fix your messaging so it's more compelling.
That may just do the trick – but sometimes you have to dig deeper and reconnect to your business superpower. When you are building your offerings and growing your business with your superpower at the core, everything just “clicks.”
But when you don’t, and you create an offer that is tied to what you believe people want, it can fall flat in the market. Or you get bored with it because delivering that offer doesn’t light you up or attract clients you enjoy working with.
On episode 271 of Amplify Your Success Podcast I’ll reveal how I coach my clients to connect their monetizable business superpower to two kinds of revenue boosting offers.
Key Takeaways
Did you know that you have a Business Superpower? It's not just your zone of genius but a monetizable strength that is quite often overlooked by many business owners.
When you activate your Business Superpower, your offers “pop”, your messaging becomes more magnetic, but most importantly, your business starts to feel more fun again.
On episode 270 of Amplify Your Success Podcast I’ll share my personal story of how I revived my dormant Business Superpower a decade ago, and how valuable that stage was to help entrepreneurs uncover and activate theirs to unlock their own profit potential.
Key Takeaways
This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential buyer through performative storytelling.
Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Robbie Crabtree is the founder of Performative Speaking and has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.
The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success.
On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals.
Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.
When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.
When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect?
Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way.
When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to remember.
On episode 267 of Amplify Your Success Podcast I’ll show you how to add this one key element in your talks that will massively impact your credibility, help you stand out as an industry leader AND act like a magnet to your most ideal leads.
Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!
Key Takeaways
Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!
But where do you get started? How do you find the right influencer to boost up your name brand recognition?
On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on your products.
Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.
Key Takeaways
Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly.
Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.
She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.
Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.
Can the Law of Attraction help you to manifest more clients and money this year? Most of us understand that our thoughts create our reality, but soon realize that affirmations alone aren’t enough to manifest everything we desire.
To master the art of manifesting more money and clients, you’ll need to fine tune your emotions and allow! I’m joined by author Edward Langan on Amplify Your Success Podcast episode 265 for a masterclass on manifesting more success in our business.
Join the Amplify Your Authority Facebook Group and start manifesting more speaking, clients and business growth.
Key Takeaways
Ed Langan, Master Mindset Coach, Law of Attraction Expert, and Psychic Channel, helps you get out of your own way and get results by uncovering and releasing limiting and blocking beliefs that are stopping you.
He teaches you how to use the power of your thoughts and emotions to harness universal laws, creating a powerful success attraction.
Ed teaches you how to make and use a Vibrational Vision that leverages your time and energy creating big momentum to achieving your goals.
Author of: Creating With The Law of Attraction: 10 Principles That Will Change Your Life, he has helped thousands of clients with tools, techniques, and programs to help them transform their lives.
Ed was a featured writer for Star Nations Magazine, and the host of LIFE Wisdom With Ed Langan, a spiritual talk show on Star Nations Live Stream Shows.
Ed has been coaching and teaching workshops for over 20 years. The combination of his gift and his coaching skills makes working with him unique and powerful.
What if you could wow your audience – before you ever take the stage? Your bio has the power to inspire podcast listeners into working with you and sway hosts to book you. A boring bio can land your pitch in the round file, but when you transform it from wallpaper to wow you’ll stand out from the crowd.
Nancy Juetten, author of Bye Bye Boring Bio, joins me on Amplify Your Success Podcast episode 264 to share how to craft a compelling bio that will get you booked, win over clients and land you media interviews to help you soar in your business.
Join the Amplify Your Authority Facebook Group and gain access to more authority boosting tips.
Key Takeaways
About the Guest
Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for leaders, speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online.
With her workbook, Broadcast Your Brilliance Boot Camp and other programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice. She says a brilliant bio opens the door to something more … instead of a snore. Make yours memorable now.
‘Tis the season to set new goals for the new year. But did you know that 80% of goals set on New Years are never realized? For entrepreneurs, often the inspiration for a goal isn’t anchored with a commitment and as urgent issues crop up throughout the year, it's easy for New Year's goals to get pushed to the back of your mind.
But let’s make this next round of goals stick. Before you finalize your goals, pick a theme so that the goals you set become a powerful compass for your decisions, habits and mindset.
To close out 2021 with Amplify Your Success Podcast episode 263, I’m re-airing an episode of #NextLevelInfluence that I co-host with Samantha Riley (Host of Influence by Design Podcast), to show us how to create a personal brand that gives us freedom as we evolve.
Join us in the Amplify Your Authority Facebook Group to share what your theme is for this year.
Key Takeaways
About my Guest Host
Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.
Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.
Do you know what your personal brand says about you…before you ever talk with a prospect? A personal brand speaks volumes about who you are (and is a key part of building the Know, LIke and Trust factor in your market.)
Christine Gritmon, the hot brand behind “Chat About Brand” joins me on Amplify Your Success Podcast episode 262 to show us how to create a personal brand that gives us freedom as we evolve.
Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!
Key Takeaways
About the Guest
Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitterchat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.
For many passion-driven entrepreneurs, figuring out the marketing can feel daunting so they avoid developing a plan. With a “trial and error” approach, and one to two solid performing strategies, they end up feeling passed over for great opportunities because their ideal clients can’t “see them” when it's time to book someone.
But what if you could simplify your marketing plan (and streamline your marketing efforts) so that it's easier to attract ideal clients? Mostafa Hosseini joins me on Amplify Your Success Podcast episode 261 to reveal a better way to nail down your best performing marketing effort.
Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works!
Key Takeaways
Ever wonder if you REALLY need business coaching? You hear about coaches all the time -- some of them show up in your Facebook feed daily, right? Some of them you hear about from a friend or colleague who is SMASHING IT because of the guidance from their coach.
Well, on episode 260 of Amplify Your Success Podcast I’m going to take you through how 90 days of really powerful business coaching can accelerate the right results (and boost of those revenues in the process.)
Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”
Key Takeaways
Got a book in your head and can’t write it fast enough? It seems that the biggest block to getting your first draft written is often the noise in your head! Having your own book is a powerful credibility booster (not to mention it's an easy way to get booked on HOT podcasts and get paid speaking opportunities.)
My guest Dan Janal has helped thousands of experts write and publish their books and the first step to a successful book is writing a great first draft. He joins me on Amplify Your Success Podcast episode 259 to share his “great first draft” checklist!
Join us in the Amplify Your Authority Facebook Group to tell us about the book YOU are writing.
Key Takeaways
If you are considering offering a membership program to support clients once they complete your online course, then you’ll want to tune in to this edition of On Air Coaching!
My Amplify Mastermind client Julie Hood is in the “hot seat” with the question: “How can I launch my membership quickly to start filling it?”
Amplify Your Success Podcast episode 258 allows you to eavesdrop in on this laser coaching session to get some HOT ideas to get members into your membership or group coaching program.
Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!”
Key Takeaways
Could you improve your results by 800% right now?
Chances are you just thought of all the reasons why you couldn’t do that, right? What if you knew that improving results starts with your THINKING and BELIEF and then you discover what to do differently?
Our mindset has a huge impact on our results, and our ability to raise our authority and influence in our marketplace. Fears, limits, and conflicted feelings can cause you to play it safe instead of taking a leap of faith
In Amplify Your Success Podcast episode 257, I'm joined by Nina Cooke of The Entrepreneur’s Inner Game Podcast, to talk about how to overcome a common mental obstacle of “not feeling good enough.” This is a must-listen as you discover simple ways to reframe your thinking to activate an unstoppable momentum to grow your business.
Be sure to join the conversation in the Amplify Your Authority Group.
[5:08] Nina’s definition of mindset and why how we perceive things has such a big impact on our attitude.
[9:41] What to do differently if you have a pervasive habit of negative thinking.
[17:15] The surprising feedback Nina discovered when she surveyed her list about their biggest concerns and challenges.
[20:57] How to shift your perspective to the positive, even when what you are doing doesn’t seem to be working.
[30:08] Why Nina would have stopped playing small earlier (you’ll want to tune in to this part!)
Nina Cooke helps 6 and 7 figure coaches, consultants, and experts to build authority and boost their profit by creating an unstoppable mindset.
Nina has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors.
She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.