What is a personal brand? And do you need to brand your business, or yourself?
There is a big distinction between marketing your business, and branding your business. Many entrepreneurs spend an enormous amount of time marketing their business, but end up being invisible as their brand doesn’t stand out in the market.
The branding experts at BrandFace join me on Amplify your Success Podcast episode 365 to discuss the nuances of personal branding, address common pitfalls and shed light on the vital distinction between branding and marketing.
A bold, unbeatable brand can amplify success and help a business owner stand out in a crowded market by leaving a lasting impression and creating opportunities for growth and success.
Branding strategist Tonya Eberhart delves into the critical components of creating a bold, unbeatable brand by unpacking their three-step "3D Formula" for crafting an impactful brand, Tonya and Melanie provide valuable insights for entrepreneurs looking to amplify their success through strategic branding.
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04:57 Differentiating marketing versus branding in simple terms.
09:06 Why brand consistency is essential for credibility and connection.
12:33 The importance of defining brand messaging to avoid common mistakes.
15:59 How to develop a stand out brand through the 3D Method: define, develop, and display.
17:28 Identify, craft, and display brand elements effectively.
20:17 How your brand might need to evolve as your business offerings shift.
25:19 How your brand visibility is essential to attracting and retaining customers.
Get BrandFace’s Free Resource: A free guide to know if your brand is helping you or hurting you at https://brandfaceguide.com