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Amplify Your Success

Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Now displaying: June, 2022
Jun 27, 2022

If you market your business online, chances are you’ve noticed that traditional content marketing doesn’t work anymore. Perfectly curated social media feeds and well-designed short videos may get lots of likes but they aren’t attracting paying clients.

In order to stand out and win the sale, you’ve got to stop blending in and doing what everyone else is doing online. You need pattern interrupting content that moves people out of their routines and into recognizing what they need most – and that is something they might not even recognize yet.

On Amplify Your Success Podcast episode 289, I talk with Kathryn Thompson about the kind of content that is working best right now, and how to create messages that actually produce ideal leads.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [4:39] Why traditional content just isn’t working very well in the market right now.
  • [7:29] The importance of breaking patterns in your messaging so it doesn’t get ignored.
  • [10:44] Why popular strategies like Reels and TikTok give you an illusion of visibility but may not really attract clients.
  • [14:06] The challenge with lower vibration marketing that uses lots of scarcity.
  • [18:40] What pattern interrupting content really is and how it works.
  • [22:00] Melanie and Kathryn discuss two examples of pattern interrupting content that they created for Melanie’s Guest Expert System launch.
  • [27:21] Why people are craving real and raw content over perfectly curated social media feeds.
  • [34:13] Kathryn reveals how her bold move was to stop doing what all the experts were doing and trust her 20+ years of marketing experience.

 

About the Guest

Kathryn Thompson is a messaging strategist and conversion copywriter, based in Canada who inspires people to use their stories as a way to create change in the world. She's an award-winning marketing and communications expert with more than 20 years of experience. After growing one of her businesses to close to a million dollars in sales in less than four years, she sold it with a single email. Kathryn is now the founder of Creatively Owned, a marketing and communications firm that helps entrepreneurs use the power of words to create instant appeal for what they are selling.


Kathryn's a creative rule breaker that's constantly challenging the status quo in an effort to empower others to do the same. So you'll never find her trying to cram you into those cookie-cutter, one-size-fits-all marketing and sales strategies. In fact, she's dying for you to bust out of them.

 

Resources Mentioned in This Episode:

Jun 20, 2022

You have probably heard how valuable it is to survey your customer base to understand what their real needs are. But if you don’t ask the right questions, you might not get the full value from the survey process.

Surveys can not only provide valuable marketing data, when used in the right part of your marketing process, they can actually help you engage your prospects, deepen their desire to hire or buy from you, and even continue to use your offerings year after year.

Sounds like a dream come true, right?

On Amplify Your Success Podcast episode 288, I talk with Matt Champagne about the most effective ways to use surveys to engage your audience and develop a stronger relationship with your customers.

Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority.

Key Takeaways

  • [7:39] Matt reveals the problem with scarcity marketing tactics that are popular with online marketers.
  • [9:49] What the “survey mindset” is and how using this thought process will shift how you use surveys with your customer base.
  • [11:44] How to use surveys to increase your webinar effectiveness.
  • [14:03] The importance of using surveys with your live event attendees to increase sales and attendance.
  • [18:33] Matt discusses how Robert Cialdini’s teachings from his book, Influence, were so misunderstood (and why it messes up your marketing.)
  • [23:37] The problem with most people’s survey questions.
  • [25:41] Matt shares a few tips about structuring survey questions and keeping conversational tone in mind.
  • [30:43] The one question you should never ask of your webinar or live event attendees (and why it's not helpful.)
  • [38:20] Matt shares that one of his biggest mistakes was setting aside his own knowledge and training to follow “the guru.”

 

About the Guest

For 29 years, Matthew “Doc” Champagne, Ph.D. has been a researcher, scientist & serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create unique customer feedback solutions. When not ranting about poorly-designed surveys, Matt can be found SCUBA diving, cruising with his family, or playing keyboards in his rock band.

 

Resources Mentioned in This Episode:

Jun 12, 2022

Podcasting continues to be a rapidly growing platform to establish authority, share a message and attract great clients. Even with 2.8 million active podcasts, monetization continues to be a pervasive challenge for podcast hosts worldwide.

In May 2022, I attended and spoke at one of the biggest podcasting events, Podfest Expo, and gained some valuable insights into what’s working (and how to leverage this fast growth.) With over 1,000 people registered, and 50 tracks dedicated to everything from mental health to sex to monetization and podcast growth, you can rest assured that there is an audience for any topic you might be an exert in.

On episode 287 of Amplify Your Success Podcast I’m dishing my top four insights from the event as well as three secrets to increasing your ROI when attending huge industry events like Podfest (there were well over 1000 people registered to attend.)

Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients!

Key Takeaways

  • [2:33] I give a shout out to two of the sponsors from the Women In Podcasting Podfest Track
  • [5:31] How I set an intention when I’m speaking at, or attending, a live event to achieve a healthy ROI on my investment
  • [9:01] Sharing hot social media engagement statistics from BuzzSprout’s CEO Tom Rossi’s State of Podcasting keynote.
  • [10:22] Cancel culture, censorship and taking ownership of your data - Allison Melody of Food Heals Nation keynote.
  • [16:42] Podcast monetization ideas and repackaging sponsor deals from the Women In Podcasting track.
  • [21:02] 3 techniques to help you be intentional about networking and collaborations at live events like Podfest.

 

Resources Mentioned in This Episode:

Jun 6, 2022
Joint Venture Partnerships have become a popular way to grow your list and make new sales – but sometimes these kinds of relationships get tricky and the playing field can quickly feel out of balance.

One business owner is doing all the giving and the other one is benefiting. Or you feel like these “friends” just show up when it is time to promote their newest offering but they are stealthily silent when you make a request.

Everyone is different, and when it comes to cross promotions, you might want to evaluate if you are attracting the sharks or the dolphins.

Sharks tend to eat and run. =-)

Dolphins like to hang out, play and generously support their friends.

On Amplify Your Success Podcast episode 286, I’m re-airing another hot conversation on #NextLevelInfluence that Sam Riley and I had about sharks, dolphins and how to vet a potential partner before you say yes.

Join us in the Amplify Your Authority Facebook Group to tap into more valuable resources as you grow into 6 & 7 figures as a Highly Paid Authority.

Key Takeaways

  • [3:57] What can happen if you don’t pick the right partners to promote to your community
  • [6:26] Values alignment and how Sam and Melanie choose partners based on their values.
  • [8:03] Warning signs of a “shark” partner and how to spot them quickly.
  • [10:33] Melanie talks about the importance of an energy check in evaluating a potential partner.
  • [13:10] One very off-putting approach to vetting a potential partner (you’ll want to avoid this at all costs!)
  • [17:04] Sam talks about one factor that makes dolphins so amazing and will keep a partner promoting over and over again.
  • [19:30] How to create win-win relationships with partners.
  • [21:32] Sam talks about a really unique and powerful way she supports her partners (that doesn’t even require an email list or posting on social media!)
  • [27:05] Melanie wraps up with a couple of subtle signs that someone is operating in “shark” mode.

 

About my Guest Host

Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast.

Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.

 

Resources Mentioned in This Episode:

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