Every small business owner has prospects ready to make the decision to hire you or purchase your products but way too often they get confused, and avoid making a purchase. The solution? Create a decision journey to help them make the best decision for them!
On episode 90 of Amplify Your Success Podcast I’m joined by The Hero Method founder Kathryn Gillett to share what a decision journey is and how creating one for your sales and marketing processes can help you close sales faster.
Key Takeaways
About the Guest:
Kathryn Gillett is the creator of The HERO Method, and author of two best-selling books on the subject. She has degrees in psychology and anthropology, 30 years' experience in marketing, and 25 years researching related fields. It was based on those years of research and experience that she created The HERO Method, a true paradigm shift that turns 180-degrees away from what we consider "best practices" in marketing communications today.
And in doing so, The HERO Method has proven to double response, revenue, and year-over-year growth (that's measurable results — not just 'ball-park hype').
Rather than creating content that shouts out how great a company’s solution is…
The HERO Method is about creating authentic, human connections with audiences.
Kathryn has brought The HERO Method to global corporations like Microsoft, Amazon, and Dell to great effect.
And now she's bringing The HERO Method to the small businesses world with on-line training programs that teach entrepreneurs all the inside secrets of this shift in marketing.
Mentioned In this Episode: